New Omni integrates data, identity, creativity, media, commerce intelligence & AI into a single marketing architecture and would be a direct challenger to Publicis’ Epsilon
Prior to the elevation, Milan Partani was General Manager - User Growth and Content Commerce
Industry observers say that creators who approached gigs like a business, with structure and planning, saw sustainable growth, but those chasing only virality may have struggled with consistency
Navin Sharma has over 18 years of industry experience
e4m Blog: In this post, we explore the nuances of influencer marketing, the importance of choosing the right influencers, the challenges and more
e4m Blog: In this article, we dive deep into the current trends in the mobile marketing ecosystem, the evolving mobile advertising techniques in digital age and more
Pankaj Krishna, Founder & CEO of Chrome Data Analytics & Media, spoke at the third edition of e4m English Journalism 40 under 40 conference on the world of CTV and its dynamics
Ads are now being accepted as a fair exchange for quality content sans the exorbitant prices, say industry watchers about the OTT landscape
TRAI in its recommendations on the National Broadcast Policy has said it was crucial to identify districts and blocks with low-density television penetration
Siddharth Kedia was earlier CEO of Nodwin Gaming
A balance between revenue generation and user experience will likely drive the continued coexistence of new ad-supported streaming models like FAST and Always On, say experts
The streaming platform bagged the awards in content & talent categories
The Draft Digital Competition Bill, 2024 identifies large digital platforms and prescribes various obligations for them aimed at preventing anti-competitive conduct
Shalini Gupta won the ‘Entrepreneur of the Year’ award at the 4th edition of PR & Corp Comm Women Achievers’ Awards
The platform by Razorpay will enable users to create a podcast within minutes on a topic of their choice
As per media reports, Paytm E-commerce has acquired a seller platform on ONDC called Bitsila
InMobi's profit too sees a huge jump of Rs 89 crore
The IPO, comprising 48,12,000 equity shares, attracted a robust response from investors
At the e4m GroupM Programmatic Summit, industry experts came together to discuss the different nuances of social commerce and how it is evolving with time
The Council said the MIB has expressed concern that some delinquent platforms have been resorting to projection of excessive vulgarity, obscenity and profanity in their content
The media platform launches suite of offerings to include innovative lower funnel offering Teads Conversions, Teads Data Suite powered by Contextual Intelligence, and Teads AI Creative Lab
According to the company, their growth can be attributed to its robust partnerships with leading brands & advertisers and publications
Unified systems and platforms can bring together various tools and data sources to reduce complexity and prepare for the future, say industry players
MDPs bring together data from owned, earned and paid channels, allowing brands to forge a unified & comprehensive view of their marketing landscape
Despite being a repository of diverse customer data, CDPs come with a caveat from experts who say that they should be deployed only after careful consideration of factors
The report explores the potential challenges that one may face when navigating the intricate marketing landscape
At the e4m Health and Wellness Marketing Conference 2023, Mehta shared some great insights and talked about innovative products in pipeline and his ambitious plans to take the brand ahead
The company announced the addition of over 9 million net subscribers in the quarter
Prior to joining Alike, Nathan most recently served as the AVP of Growth at The HelloWorld
The film highlights that it is easy to monitor health
The e4m Play Streaming Media Awards 2023 recognize and honour the brands, talent, content, and platforms for their excellence, innovation and creativity
Along with inaugurating the Tira app and website, the company announced the opening of its flagship Tira store at Jio World Drive in Bandra Kurla Complex in Mumbai
Prior to joining Sochcast, Srivatsa collaborated with companies, including MicroMentor, VIZIO, Hinge Dating, Alto Pharmacy, Intercom and Gong
Desynova’s solutions and services enable Planetcast to strengthen and expand its cloud-based content management capabilities
The channel will be available from March 22, 2023
The first web series after acquisition to be streamed on Addatimes will be Amriter Sandhane - The Banaras Chapter
Arora has held senior leadership positions with prominent companies, including Taboola, Sizmek by amazon, Cheil, and WPP
Native Content: The shift towards CTV is indicative of a broader trend towards digital-native content
Last year, it signed an agreement with YuppTV to expand the global reach of Doordarshan's DD India channel
Social commerce market is estimated at $2 billion and is expected to grow at a CAGR of 50-60% in the next 5 years, say insiders
The roundtable is the precursor to the e4m-DNPA Future of Digital Media Summit & Awards to be held in January
Industry experts tell us why the partnership between brands and UPI platforms is a win-win for both
Prior to joining Bimaplan, he was with Niyo Bharat
Devika Sharma, Director - APAC O&O Business, InMobi, delivered the keynote address in which she spoke about creating content that captivates
Industry leaders and OTT players say they are mapping changing audience preferences for factual genres and collaborating with innovative storytellers
The app will accept its first 100 members through an invite
At the e4m Screenage Conference 2022, Buxton, MD (Asia) Magnite, discussed key insights from the company's recent study on streaming in India
Nic Watt has spent more than 20 years working in the video game and blockchain industry
We bring you a roundup of the news that made headlines this past week
In the near future, brands looking for more premium, niche audiences will prefer to be on IG and brands looking for massier, regional associations will prefer the home-grown partners, say experts