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Amit Syngle, MD & CEO of Asian Paints, speaks about the recently launched consumer-first initiative, Tractor Emulsion Varnamaalai in Tamil Nadu and why they chose to associate with Sun TV
Niraj Singh Jul 3, 2025 12:42 PM
WPP’s Enterprise Technology team in India is the first to move into the new Chennai campus, with further teams joining at a later date.
e4m Staff Nov 12, 2024 11:27 AM
Industry experts share their hopes for community radio as a medium that will bridge the communication gap and give a voice to local communities, shaping India’s media landscape in the years to come
Conceptualized by Scarecrow M&C Saatchi, the film emphasizes that the school syllabus shouldn’t be restricted to academics but should also include sports
The 75-second ad by the creative agency We Are Social aims to shine the spotlight on the Global Plastics Treaty negotiations set to take place in Busan in November
The full-service creative duties of the brand will be handled by the agency’s Mumbai office
e4m Staff Jul 29, 2024 5:11 PM
The partnership involves interviews, footage-based clips, studio content, and build-up videos, catering to a diverse and multi-lingual audience
e4m Staff Jul 24, 2024 12:44 PM
#TheBetterWayToWax is a 360-degree marketing campaign across digital and television that aims to highlight the superiority of Veet Wax Strips
Karan Johar had approached the court against makers of the movie ‘Shadi ke director Karan aur Johar'
e4m Staff Jun 14, 2024 8:47 AM
Ravi Bhatnagar, Director External Affairs and Partnerships (SOA), Reckitt delivered a special Address at e4m Do Good Conference
e4m Staff Jun 13, 2024 4:06 PM
The company is establishing an on-ground force dedicated to Product & Engineering
e4m Staff Jun 10, 2024 11:45 AM
Kalyan Undinty joins Mindshare from Reckitt where worked for 8 years, scaling up the company's ecomm business
e4m Staff May 21, 2024 12:44 PM
Kanika Kalra was most recently associated with McKinsey & Company as Partner
e4m Staff May 16, 2024 3:37 PM
With this funding, Sprect plans to accelerate product development, expand its team, drive marketing efforts, and boost sales
e4m Staff May 15, 2024 3:07 PM
Industry players say the delay will give Google more time to address concerns surrounding its proposed solutions
Shantanu David & Sohini Ganguly Apr 24, 2024 1:00 PM
'We will not complete third-party cookie deprecation during the second half of Q4,' said the tech giant in a blog post on Tuesday
ShareChat has also successfully concluded a $49 million funding round from prominent investors including Lightspeed and Temasek
e4m Staff Apr 16, 2024 10:40 AM
The fund will help the company invest further in its ad targeting technology as well as continue the growth of consumer transactions business, the company said
e4m Staff Apr 15, 2024 5:20 PM
BBC has reportedly handed over its publishing license to 'Collective Newsroom' set up by four former employees
The full-service creative duties of the brand will be handled by the agency’s Mumbai office
Sridhar Venkatesh, Desmond Hemanth Theodore and Mathipoorana Ramakrishnan have been re-appointed for a five-year term
e4m Staff Mar 29, 2024 8:37 AM
After firing the first salvo with an ad spoofing I.N.D.I.A Alliance, the party has followed up with three other films
e4m Staff Mar 28, 2024 9:04 AM
The two bagged the account after competing with over a dozen agencies, said the report quoting people privy to the matter
The company will be seeking shareholders’ approval for appointment of Sunil Khanna as Independent Director, Ravi Bhushan Puri as Director, and Sonal Bankim Parekh as Independent Director
e4m Staff Feb 28, 2024 1:49 PM
Director Vinil Mathew spoke to e4m about his journey from being an ad film director to now having two commercial films in his portfolio
Tanzila Shaikh Feb 28, 2024 12:50 PM
The campaign, conceived by Vector Brand Solutions, emphasizes inclusivity and balance in one’s financial objectives
e4m Staff Jan 31, 2024 5:52 PM
The Marketing Director will be based in Nike’s Bangalore office, the company has said
e4m Staff Jan 24, 2024 5:15 PM
Navaneel Kar has been associated with reputed brands like ITC & Tata Motors prior to this
e4m Staff Jan 11, 2024 4:16 PM
The 'Mumbai ka Pyaar' campaign aims to create a feeling of belongingness for the city dwellers
e4m Staff Jan 3, 2024 12:26 PM
In his new role, Sharma will spearhead the influencer marketing platform’s revenue growth, strategic partnerships and expansion
e4m Staff Dec 20, 2023 12:22 PM
Nair was previously Vice President - Brands / Account Management at Tonic Worldwide
e4m Staff Nov 30, 2023 9:54 AM
ShareChat Coin's ad income has increased 2.3 times to Rs 285 crore in FY23
Aditi Gupta Nov 22, 2023 9:06 AM
The Swarn Banga film has been conceived and executed by Team Scarecrow M&C Saatchi
ShareChat and Moj City Connects Kolkata saw industry leaders charting the future of regional short-form content and language-first communication
NATIVE CONTENT Sep 28, 2023 5:06 PM
