remi
As original compositions give way to nostalgia-fuelled remixes, the Indian advertising industry is caught between the craft of sonic identity and the pull of instant recall
Brands may have to make sharper choices on media allocation, campaign timing and budget phasing if India’s biggest sporting property collides with its biggest consumption season
Pizza Hut introduces Crafted Flatzz, a new pizza featuring cricketers Shivam Dube, Varun Chakravarthy, and Harshit Rana, perfect for match-day gatherings.
e4m Staff Feb 27, 2026 11:51 AM
Laqshya Media Group will orchestrate the entire spectator experience across all 22 matches
e4m Staff Jan 9, 2026 11:54 AM
The shift, industry experts say, is from priced premium to perceived premium, where marketing, storytelling, and experience do the heavy lifting
e4m Staff Jan 9, 2026 11:50 AM
The number of fans attending matches has surged by over 50%, reflecting increasing enthusiasm and support for WPL, says IPL Valuation Report 2024 by D&P Advisory
e4m Staff Sep 4, 2024 10:09 AM
While total income from IPL 2023 rose 78% YoY to Rs 11,769 crore, expenditure increased 66% to Rs 6,648 crore, said a news report
The TVC talks of the brand's commitment to quality and value across various industries and lifestyles
e4m Staff Aug 16, 2024 12:40 PM
The inauguration ceremony saw Dr. Pawan Munjal, Executive Chairman of Hero MotoCorp, handing over the keys to the first lucky customers
NATIVE CONTENT Aug 9, 2024 12:53 PM
D2C founders say with every passing year, the trend of premiumisation is on the rise, as a result of which they are noticing an increasing consumer interest in the brands’ premium product offerings
Sohini Ganguly Jul 26, 2024 9:11 AM
TV viewership for Premier League has grown 125% in last 2 years with 70% of its metro viewership coming from NCCS A households
NATIVE CONTENT Jul 24, 2024 1:40 PM
Premier League takes center stage on Disney+ Hotstar from August 17, 2024, to May 25, 2025
NATIVE CONTENT Jul 23, 2024 10:20 AM
Introductory annual subscription is available at Rs 315, offering a substantial 85% discount from the regular price of Rs 2099
e4m Staff Jun 26, 2024 4:41 PM
Bigg Boss OTT 3 is set to premiere on 21st June with Anil Kapoor as the host
e4m Staff Jun 10, 2024 4:05 PM
At the Pitch CMO Summit 2024, held in Mumbai, Amrutha Nair, Disney Star’s Head of Entertainment, Ad Sales and Strategy, unveiled a new ad product in collaboration with DTH player, Tata Play
Aditi Gupta Mar 22, 2024 8:59 AM
Experts believe deal closures are taking longer as brands are hoping broadcasters will lower rates closer to the start; the upcoming elections is also being seen as a factor
Naziya Alvi Rahman Mar 14, 2024 9:01 AM
PUMA has also onboarded Vineeta Singh, Masaba Gupta, Faye D’Souza to champion the cause of women’s cricket this WPL season
e4m Staff Feb 29, 2024 10:57 AM
WPL is no longer a tentative experiment, but a strategic investment for brands seeking to connect with the future, say experts about the surge in the league's sponsorship
Sohini Ganguly & Tanzila Shaikh Feb 29, 2024 8:40 AM
The tournament this year will be held entirely in India, said the chairman
As per media reports, companies like Ceat, Aramco, RuPay and Dream11 are in the fray for associate and special partner slots
Categories like alcohol products, real money gaming, betting, cryptocurrency, tobacco, etc. have been barred from bidding
'How much is too much?' ponder industry watchers as they argue whether frequent ads on YouTube could cause ad fatigue and reduce the effectiveness of the commercials
Shantanu David Dec 15, 2023 8:36 AM
The series aims to be a cultural milestone that inspires women in sports and other fields
As per a Bloomberg report, government officials in India have been told about Saudi Arabia's interest in acquiring a significant stake in a holding company for IPL that could be valued at $30 billion
The sector is set to reach $1 billion in 2023, says the Ampere Analysis report
Kanchan Srivastava Oct 11, 2023 8:48 AM
The company has rolled out a refreshing 360-degree campaign titled 'Surprise Ku Ready-a'
e4m Staff Sep 21, 2023 4:35 PM
Customers can rent and watch Barbie starting today and Meg 2: The Trench starting September 18
exchange4media Staff Sep 12, 2023 4:31 PM
Dasgupta, CMO, Heads Up For Tails (HUFT), explains the changing concept of pet 'ownership' in India, and the uniqueness of being a pet care brand with an omnichannel approach
Sohini Ganguly Sep 11, 2023 9:09 AM
Puneet Das, President - Packaged Beverages (India and South Asia), Tata Consumer Products, spoke to e4m on the brand’s latest hyperlocal ‘Desh Ke Dhaage’ campaign
Sohini Ganguly Aug 11, 2023 9:05 AM
The TVC has been conceptualized by Mullen Lintas with a rendering by Usha Uthup
exchange4media Staff Aug 8, 2023 2:11 PM
Celebrates Independence Day with a musical TVC narrating the story of Handlooms, sung by Usha Uthup
exchange4media Staff Aug 7, 2023 3:58 PM
The sports website will provide real-time scores, match highlights, analytics and expert opinions
exchange4media Staff Jul 27, 2023 11:50 AM
The T20 tournament is scheduled to take place from July 30 to August 20, 2023
exchange4media Staff Jul 24, 2023 2:37 PM
He is also the President: Esports & Global Gaming Partnerships – SEA, Japan, India, Middle East
exchange4media Staff Jul 13, 2023 3:02 PM
The fourth season of the league will be held in Colombo and Kandy
exchange4media Staff Jul 6, 2023 11:27 AM
#LiveTheIndulgence campaign will run nationally across various collaborative mediums, including social media, OTT and other digital platforms
exchange4media Staff May 22, 2023 6:56 PM
The OTT platform launched its $7 per month tier with ads in November 22
exchange4media Staff May 19, 2023 9:35 AM
Subscribers will have access to premium content at Rs 999 for 12 months
exchange4media Staff May 13, 2023 1:04 PM
The brand has launched limited edition packs and a brand-new campaign inspired from famous handloom styles of Odisha
exchange4media Staff Mar 29, 2023 12:56 PM
Industry players said TV viewership for the first edition of Women’s Premier League was less than expected but decent
Aditi Gupta Mar 28, 2023 9:03 AM
The packaged water brand seeks to elevate itself as a brand with this association
exchange4media Staff Mar 20, 2023 2:13 PM
Women's Premier League has boosted the public profiles of women cricketers, enhancing their brand value and share in AdEx
Nilanjana Basu Mar 14, 2023 8:56 AM
Lotus Herbals is the principal sponsor for the Mumbai Indians team
exchange4media Staff Mar 13, 2023 11:15 AM
In an exclusive interview with e4m, RCB chairman Mishra, who is currently the Chief Commercial Officer of Diageo India, shared his objectives behind buying the women's IPL team
Kanchan Srivastava Mar 6, 2023 9:13 AM
Tata Motors, Tata Capital, Hero Vida, BoB, MPL Striker, World Gold Council, H&M, JSW Paints, Noise and Apar Industries have come on board, e4m has learnt exclusively
Sonam Saini Mar 3, 2023 9:07 AM
The Naam Hoga Tera Har Zubaan Par campaign has been conceptualized by Ogilvy
exchange4media Staff Mar 1, 2023 4:54 PM