report
The Trade Desk’s Open Internet Report 2024 comes at an especially crucial time, as marketers and media planners have to recalibrate their strategies
e4m Staff Aug 21, 2024 1:15 PM
EssenceMediacom will manage Bambino’s account from their Bengaluru office
e4m Staff Aug 12, 2024 11:24 AM
The percentage of CMOs agreeing that Generative AI will never make content that moves us declined 18 percentage points year on year
The show features a team of 24 reporters stationed across the country
e4m Staff Jul 23, 2024 11:56 AM
The brand, published by RPSG Lifestyle Media, will launch later this year
e4m Staff Jun 24, 2024 10:45 AM
Stark gender and generational differences in news consumption and election sentiments
e4m Staff Jun 21, 2024 4:36 PM
The winners were recognised for delivering excellence, transparency and clarity in the annual reports that helps investors make the best decisions
e4m Staff May 10, 2024 7:04 PM
As per the report, the Indian gaming universe covers nearly 65% of the total Indian digital audience base
The report adds that preference for Indic languages is higher in non-metros at 53% compared to metros at 39%
The report shares insights on the four pillars of content marketing – consumers, creators, technology, and platforms
e4m Staff Apr 30, 2024 3:37 PM
'In 2024, 316 brands improved their Brand Trust rankings, while 358 brands saw their rankings decline,' said TRA CEO Chandramouli Nilakantan
e4m Staff Mar 28, 2024 12:18 PM
Given the large number of elections taking place across the globe, Google said that poll ads will be under scrutiny with an increased focus on election advertisers
Shantanu David Mar 27, 2024 6:35 PM
As per Google's transparency report, 9,012,232 videos and 20,592,341 channels were removed between October 2023 and December 2023 for violation of its guidelines
e4m Staff Mar 27, 2024 11:40 AM
As per the report, over 65% of respondents spend over 16% of their budget on MarTech
e4m Staff Mar 21, 2024 2:12 PM
The 11th edition of GroupM ESP's Sporting Nation report suggests that Sponsorships, Athlete Endorsements, and Media Spends by brands, have cumulatively delivered the revenue last year
e4m Staff Mar 19, 2024 10:18 AM
Big marketing bucks, data and insights, and rise of social commerce have been creating the right grounds for content creation to grow into a viable career choice these days, say experts
Tanzila Shaikh Mar 19, 2024 9:15 AM
Serveral marketers from different industries have told exchange4media that they are under pressure from the top management to cut down on tech spends because they are not able to show ‘immediate ROI’
Sohini Ganguly Mar 18, 2024 8:47 AM
Availability of high quality and niche content on OTT and rise of Connected TV driving YouTube’s reach, says the report
Kanchan Srivastava Mar 7, 2024 10:42 AM
As per EY's latest report on the media and entertainment sector, gaming is the fourth largest segment in the M&E sector; expected to be worth Rs 38,800 crore by 2026
Kanchan Srivastava Mar 6, 2024 8:22 AM
The sector crossed Rs 2.3 trillion in 2023, according to the report titled ‘#Reinvent: India’s media & entertainment sector is innovating for the future’
Growth in advertising spending reduced for most sectors in FY24, with eCommerce being the only exception, says a report released by Redseer Strategy Consultants
e4m Staff Mar 1, 2024 11:31 AM
The total broadband subscriber base of the country as on 31 March, 2023, is nearly 847 million
Sohini Ganguly Feb 21, 2024 9:10 AM
As per dentsu e4m Digital Advertising Report 2024, programmatic buying of digital media contributed 42% (Rs 17,088 crore) to digital media industry by 2023-end, experiencing a growth rate of 37%
Shantanu David Feb 19, 2024 9:05 AM
Avinash Pandey, CEO of ABP Network, spoke at the Pitch Madison Advertising Media Report 2024 about how certain brands still rely on television advertising for brand building
Aryan Khanna Feb 16, 2024 11:10 AM
At the Pitch Madison Advertising Report 2024, filmmaker R Balki highlighted the significance of creative content in the context of advertising during IPL
Ritika Upmanyu Feb 16, 2024 10:35 AM
At the unveiling of Pitch Madison Advertising Report 2024, Sam Balsara, Chairman of Madison World, explained the factors that impacted AdEx 2023 and shared what 2024 holds for Indian AdEx
Paawan Sunam Feb 16, 2024 9:11 AM
Rob Norman, Global Digital Expert and Advisor, Madison, shared his insights on 'Restoring Trust and Confidence in Digital' at the Pitch Madison Advertising Report 2024 launch
Ritika Upmanyu Feb 16, 2024 9:11 AM
At the unveiling of Pitch Madison Advertising Report 2024, Abheek Singhi, Managing Director & Senior Partner, BCG talked about looking at AdEx with a different lens
e4m Staff Feb 16, 2024 9:11 AM
Simran Channey Gaglani, AVP, Brand Solutions, Viacom18 Sports, spoke about 'The Rise of Digital' at the unveiling of the Pitch Madison Advertising Report
e4m Staff Feb 16, 2024 9:10 AM
At the Pitch Madison Advertising Report 2024 launch, Vikram Sakhuja, Partner & CEO, Madison Media & OOH, spoke about television ratings, cross-media measurement, digital ratings and much more
Ritika Raj Feb 16, 2024 8:36 AM
TV AdEx expected to reach a total of Rs 35,575 crore this year, states Pitch Madison Advertising Report 2024
e4m Staff Feb 15, 2024 6:10 PM
According to Pitch Madison Advertising Report 2024, Out of Home (OOH) AdEx has reached Rs 4,140 crore
e4m Staff Feb 15, 2024 6:01 PM
Digital AdEx is expected to close at Rs 46,565 cr during the year, contributed majorly by video and e-commerce
e4m Staff Feb 15, 2024 5:48 PM
The sector’s AdEx share is expected to stand at Rs 1,047 crore by the end of the year
e4m Staff Feb 15, 2024 5:48 PM
Indian print media made up 19% of the total AdEx pie in the country when compared to a global AdEx average of only 4% for print
e4m Staff Feb 15, 2024 5:43 PM
Growth of Digital is projected to be 17%, TV 8% and Print 7%, according to the Pitch Madison Advertising Report (PMAR) released today
e4m Staff Feb 15, 2024 4:31 PM
According to heads of auto majors, the sector's digital ad spending is growing with the focus being on search advertising, followed by online video formats and social media
Sohini Ganguly Feb 15, 2024 8:56 AM
The report will analyse how and where advertising money was spent in the past year, and project the future of media & advertising industry
e4m Staff Feb 15, 2024 8:51 AM
A growing preference for music streaming, podcasts and personalized content on smart devices is enabling radio advertisers with more insights and precise targeting opportunities
Sohini Ganguly Feb 13, 2024 1:39 PM
According to the dentsu-e4m digital advertising report 2024, category-wise the government sector has been the leading advertiser on Print with Retail, M&E and Education following closely
Chehneet Kaur Feb 13, 2024 8:55 AM
In five years, FMCG's digital AdEx share ballooned from 27% to 47%, according to dentsu-e4m Digital Advertising Report 2024
Kanchan Srivastava Feb 12, 2024 11:12 AM
At the launch of the e4m-dentsu Digital Advertising Report 2024, Tarun Ummat, Teads India Managing Director, spoke on the ‘Power of Creatives in Omnichannel’
Aditi Gupta Feb 10, 2024 8:32 AM
The appointment process for the Editor-in-Chief and other senior positions are underway
e4m Staff Feb 9, 2024 11:59 AM
At the dentsu-e4m report launch, marketers from leading brands discussed the impact and solutions of content overload
Chehneet Kaur Feb 9, 2024 11:49 AM
Simran Channey, AVP, Brand Solutions - Viacom18 Sports, spoke about the success of streaming IPL on JioCinema at the unveiling of the dentsu e4m Digital Advertising Report 2024
Sonam Saini Feb 9, 2024 8:59 AM
At the launch of the e4m-dentsu Digital Advertising Report 2024, Roshni Das, GM & Regional CMO – APJ Marketing & Partner Scale - Intel Corporation, delivered a keynote on scaling up AI personalisation
Sohini Ganguly Feb 9, 2024 8:58 AM
Harsha Razdan, CEO, South Asia, dentsu, and Abheek Biswas, AVP, Consumer Insights, dentsu, launched and introduced the much-awaited dentsu-e4m Digital Advertising Report 2024
Dr. Annurag Batra, Founder & Chairman of exchange4media group, offers an upshot of the dentsu-e4m Digital Advertising Report 2024, which was unveiled on Thursday
Dr Annurag Batra Feb 8, 2024 4:17 PM
