TV ad volume saw 11% drop in 2025
As per a TAM Report, with a 21% share food and beverages was the largest advertising sector on TV, followed by personal care and hygiene at 15%
report
India’s bets for 2026: Confidence vs concern: Rediffusion-ICYMI report
In this ICYMI report, we break down India's 2026 mindset: how confidence and concern are fighting for the driver's seat.
The Trade Desk Open Internet Report provides a gateway into consumer behaviour
The Trade Desk’s Open Internet Report 2024 comes at an especially crucial time, as marketers and media planners have to recalibrate their strategies
EssenceMediacom bags integrated media mandate for Bambino Pasta Foods
EssenceMediacom will manage Bambino’s account from their Bengaluru office
86% of CMOs see creativity as crucial for driving biz growth: Dentsu Creative CMO report
The percentage of CMOs agreeing that Generative AI will never make content that moves us declined 18 percentage points year on year
Times Now Marathi’s anchor-reporter Harshal Bhadane Patil dies
Harshal lost his life in a road accident on July 29
ABP News brings back '24 Ghante 24 Reporter'
The show features a team of 24 reporters stationed across the country
Anupama Chopra joins The Hollywood Reporter India as Editor
The brand, published by RPSG Lifestyle Media, will launch later this year
Weber Shandwick launches ‘Elections Matter: India Report’
Stark gender and generational differences in news consumption and election sentiments
Free Press Journal & CareEdge honour 8 companies for excellence, clarity & transparency
The winners were recognised for delivering excellence, transparency and clarity in the annual reports that helps investors make the best decisions
Gaming in India to grow 30% by 2025: Mindshare-e4m Content Marketing report
As per the report, the Indian gaming universe covers nearly 65% of the total Indian digital audience base
93% YouTube viewers watch Indian language content: Mindshare-e4m Content Marketing report
The report adds that preference for Indic languages is higher in non-metros at 53% compared to metros at 39%
Mindshare-e4m Content Marketing Trends report unveiled
The report shares insights on the four pillars of content marketing – consumers, creators, technology, and platforms
BJP spent more than Rs 100 crore on ads since May 2018: Google report
Congress stands second at Rs 45 crore
Dell Laptops, Honda, Amazon top TRA's list of Most Trusted Brands in 2024
'In 2024, 316 brands improved their Brand Trust rankings, while 358 brands saw their rankings decline,' said TRA CEO Chandramouli Nilakantan
Google Ads Safety Report: 5.5 billion ads blocked or removed in 2023
Given the large number of elections taking place across the globe, Google said that poll ads will be under scrutiny with an increased focus on election advertisers
YouTube takes down over 22L videos in India
As per Google's transparency report, 9,012,232 videos and 20,592,341 channels were removed between October 2023 and December 2023 for violation of its guidelines
Mirum India and VML launch India MarTech & CommerceTech Report 2024
As per the report, over 65% of respondents spend over 16% of their budget on MarTech
Sports marketing generated Rs 15,000 cr in 2023: GroupM ESP report
The 11th edition of GroupM ESP's Sporting Nation report suggests that Sponsorships, Athlete Endorsements, and Media Spends by brands, have cumulatively delivered the revenue last year
Show me the money! How much do India's top influencers rake in?
Big marketing bucks, data and insights, and rise of social commerce have been creating the right grounds for content creation to grow into a viable career choice these days, say experts
ROI Riddle: Time to look past the one-size-fits-all tactic?
Serveral marketers from different industries have told exchange4media that they are under pressure from the top management to cut down on tech spends because they are not able to show ‘immediate ROI’
YouTube's reach toe to toe with TV's in Hindi-speaking states: EY report
Availability of high quality and niche content on OTT and rise of Connected TV driving YouTube’s reach, says the report
Larger gaming players absorbed GST shock, further consolidation on cards: EY report
As per EY's latest report on the media and entertainment sector, gaming is the fourth largest segment in the M&E sector; expected to be worth Rs 38,800 crore by 2026
Indian M&E sector expected to reach Rs 3 trillion by 2026: FICCI-EY report
The sector crossed Rs 2.3 trillion in 2023, according to the report titled ‘#Reinvent: India’s media & entertainment sector is innovating for the future’
MSMEs account for 1/3rd of digital ad spending in India: Report
Growth in advertising spending reduced for most sectors in FY24, with eCommerce being the only exception, says a report released by Redseer Strategy Consultants
Internet growth in India up 7% in FY '23: TRAI
The total broadband subscriber base of the country as on 31 March, 2023, is nearly 847 million
Programmatic Advertising: Where the future of digital marketing is headed
As per dentsu e4m Digital Advertising Report 2024, programmatic buying of digital media contributed 42% (Rs 17,088 crore) to digital media industry by 2023-end, experiencing a growth rate of 37%
The power of distribution has gone out of the hands of media owners: Avinash Pandey
Avinash Pandey, CEO of ABP Network, spoke at the Pitch Madison Advertising Media Report 2024 about how certain brands still rely on television advertising for brand building
If an ad is not interesting, it’s a waste of time: R Balki
At the Pitch Madison Advertising Report 2024, filmmaker R Balki highlighted the significance of creative content in the context of advertising during IPL
Focus on premium products & modern trade: Sam Balsara’s advice to marketers
At the unveiling of Pitch Madison Advertising Report 2024, Sam Balsara, Chairman of Madison World, explained the factors that impacted AdEx 2023 and shared what 2024 holds for Indian AdEx
We have to protect advertisers from fraud and appalling context: Rob Norman
Rob Norman, Global Digital Expert and Advisor, Madison, shared his insights on 'Restoring Trust and Confidence in Digital' at the Pitch Madison Advertising Report 2024 launch
Advertising needs to change from being an expense to an investment: Abheek Singhi
At the unveiling of Pitch Madison Advertising Report 2024, Abheek Singhi, Managing Director & Senior Partner, BCG talked about looking at AdEx with a different lens
'Want to recreate the Super Bowl experience for advertisers on JioCinema with IPL'
Simran Channey Gaglani, AVP, Brand Solutions, Viacom18 Sports, spoke about 'The Rise of Digital' at the unveiling of the Pitch Madison Advertising Report
Vikram Sakhuja implores advertisers to reject measurement generated by media owners
At the Pitch Madison Advertising Report 2024 launch, Vikram Sakhuja, Partner & CEO, Madison Media & OOH, spoke about television ratings, cross-media measurement, digital ratings and much more
Cricket, elections to help TV AdEx grow 8% in 2024
TV AdEx expected to reach a total of Rs 35,575 crore this year, states Pitch Madison Advertising Report 2024
At 13%, OOH trumps TV & Print AdEx growth rate in 2023
According to Pitch Madison Advertising Report 2024, Out of Home (OOH) AdEx has reached Rs 4,140 crore
Digital projected to grow 17% in 2024
Digital AdEx is expected to close at Rs 46,565 cr during the year, contributed majorly by video and e-commerce
Cinema advertising projected to surge 35% in 2024
The sector’s AdEx share is expected to stand at Rs 1,047 crore by the end of the year
Print media clocks 4% AdEx growth in ‘23, to reach 7% in ‘24
Indian print media made up 19% of the total AdEx pie in the country when compared to a global AdEx average of only 4% for print
India’s total AdEx expected to grow at 12.2% in 2024: PMAR
Growth of Digital is projected to be 17%, TV 8% and Print 7%, according to the Pitch Madison Advertising Report (PMAR) released today
Paid search leads in auto sector’s digital AdEx
According to heads of auto majors, the sector's digital ad spending is growing with the focus being on search advertising, followed by online video formats and social media
Pitch Madison Advertising Report 2024 to be unveiled today
The report will analyse how and where advertising money was spent in the past year, and project the future of media & advertising industry
Radio's share in AdEx remains constant, retail firms key spender
A growing preference for music streaming, podcasts and personalized content on smart devices is enabling radio advertisers with more insights and precise targeting opportunities
Print’s ad spend share drops 15% in last 7 years
According to the dentsu-e4m digital advertising report 2024, category-wise the government sector has been the leading advertiser on Print with Retail, M&E and Education following closely
FMCG's digital AdEx at par with TV: What’s driving the growth
In five years, FMCG's digital AdEx share ballooned from 27% to 47%, according to dentsu-e4m Digital Advertising Report 2024
Tailored cross-channel ads key for brand building: Tarun Ummat, Teads India
At the launch of the e4m-dentsu Digital Advertising Report 2024, Tarun Ummat, Teads India Managing Director, spoke on the ‘Power of Creatives in Omnichannel’
RPSG Lifestyle Media launches Indian edition of The Hollywood Reporter
The appointment process for the Editor-in-Chief and other senior positions are underway
‘In times of attention economy, personalised brand communication needs to change’
At the dentsu-e4m report launch, marketers from leading brands discussed the impact and solutions of content overload
JioCinema confident of achieving 650m reach across devices in IPL 2024: Simran Channey
Simran Channey, AVP, Brand Solutions - Viacom18 Sports, spoke about the success of streaming IPL on JioCinema at the unveiling of the dentsu e4m Digital Advertising Report 2024
Regulation needs to go at the same pace as product innovation: Roshni Das
At the launch of the e4m-dentsu Digital Advertising Report 2024, Roshni Das, GM & Regional CMO – APJ Marketing & Partner Scale - Intel Corporation, delivered a keynote on scaling up AI personalisation