At e4m Screenage 2025, Pierre de Greef reveals why mobile velocity, AI and hyper-personalisation are redefining how spirit brands earn attention in India
In India’s influencer boom, backlash isn’t always bad news - it’s sometimes the rise of infamy-led fame in India’s influencer scene
Prior to this, Karan Bhalla was the General Manager - Marketing at The Phoenix Mills Ltd y1
Ayushmann Khurrana has also booked 400% returns on his angel investment in the men's grooming company
Dentsu leaders Anita Kotwani, Amanda Morrissey, Shenda Loughnane and Prerna Mehrotra spoke to e4m on new accounts, plans for India, the process of rebuilding and much more
This investment by CarDekho aligns with its vision of creating a greener, more sustainable mobility ecosystem, the company said
Gunjan Arya has stepped down as CEO after a stint of 9 years
Previously, Raghav Raj Kodesia was the Vice President of Hindi Original Content at ZEE5
Known for his leadership in the digital entertainment space, Sai Kumar has played a crucial role in shaping Arré into a powerhouse of original content
Prior to this, Tejkarran Singh Bajaj held the role of Head of Originals at Jio Studios
Conceptualized by Lowe Lintas, the multi-starrer film features actors from various regions
Ads we loved in Week 4 of August
Prior to this, Balaji Prakash held the position of Executive VP and Business Head - Consumer Products Business at the company
Prior to this, Eva Barrett was with Ingenia Communities Group as Chief Customer Officer
Here’s a roundup of all the commercials we loved in Week 3 of August
The campaign also warns consumers against the dangers of toxic smoke
The campaign features the duo of Karan Johar and Orry in a series of witty and engaging videos
The event will be held on Friday, August 23, 2024, in Bengaluru
The notice has been issued by the Press Council of India
During the summit, Fadnavis spoke on the state development projects, energy initiatives, and the challenges faced during his tenure
Experts say govt’s proposed new regulation will impact advertising strategies and push media outlets to explore new sources of revenue
Prominent alcohol brands are reportedly under the scanner and could face a Rs 50 lakh penalty if they continue sponsoring their products through surrogate ads
The Union Ministry for Health and Family Welfare suggested a series of measures like signing an anti-tobacco declaration and issuing directives against appearing in surrogate promotion
Both brand films, Light Up Your Rakshabandhan and #MaketheMmmmomentperfect, will be leveraged across social & digital platforms
While Rohit Shaw joins as Senior Vice President of Integrated Media, Rrahul Deo Manerao has been appointed as Business Head for West (Media)
B Sai Kumar, Founder Arre and Arre Voice and Former Group CEO Network 18, goes down memory lane to remember the time he worked with Monjit Sharma
Lorrie Norrington currently serves on the boards of the global multinational Colgate-Palmolive, and SaaS companies Hubspot and Asana, among others
Meenakshi Burra, CDO and Vice President Data, Technology & Business Services (South Asia) at HUL, highlighted the key aspects of leveraging digital and AI to drive growth in consumer markets
As per media reports, the funds will be raised from Resonance Opportunities Fund, St. John's Wood Fund Limited and Ebisu Global Opportunities Fund
The ministry will particularly highlight surrogate ads from gutka manufacturers endorsed by Bollywood celebrities and former cricketers
The collaboration aims to enhance Ergospace’s brand visibility, the company said
Saket Vaidya was earlier COO at Webchutney
The acquisition is part of Collective Artists Network's aims to expand as a new media company
Mini Harrison was earlier with ZMCL
This was much higher than the India-Pakistan match, which touched 2.9 crore peak concurrency
Our pick of the most impressive commercials for Week 3 of June
Sidharth Saini elevated as Chief Operating Officer of News18 Studio
At e4m TechManch 2024, Meenakshi Burra, CDO (HUL) and VP - Data, Technology & Business Services (South Asia), Unilever, will explore how digital & AI can disrupt engagement with customers
Luiz Felipe Barros, Global CMO, Channel Factory tells us how the platform can be leveraged to drive efficiency and business growth
'Ayushmann Khurrana embodies the spirit of innovation and diversity that Nexus Select Malls stand for,' said the company
Speaking on the sidelines of Cannes Lions 2024, Jarrod Martin, Global CEO, KINESSO speaks about the value of KINESSO in the IPG network
The actor stars in the digital campaign where he is featured in some of Netflix's original series
Sir Martin Sorrell, Founder and Executive Chairman of S4Capital plc, talks to e4m on the sidelines of the 2024 Cannes Lions International Festival of Creativity
Media industry stalwarts, Jagtiani and Hoon are committed to helping creators scale their reach and grow revenue through their new initiative, Next Narrative
Next Narrative aims to focus on building brand loyalty
Brand endorser Sara Ali Khan showcases India’s victory via a new digital film
The campaign marks the third collaboration between Ayushmann and Agoda
As per reports, Tony Vinciquerra, Chairman & CEO of Sony Pictures Entertainment, has said during a meeting that the company was considering several candidates as NP Singh’s replacement
Namit Sharma is an industry veteran with over 25 years in M&E sector, working with names like Sony, Wizcraft Entertainment, Zee Network & Reliance Entertainment
The ad has been conceptualised by TBWA\India