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WhatsApp’s new per-message billing model pushes marketers to prioritise value, timing, and ROI over volume
e4m Desk Jul 23, 2025 11:19 AM
Neeta Nair speaks to BFSI leaders at a roundtable during the second edition of Pitch BFSI Marketing Summit hosted by e4m in Mumbai
Conceptualized by BBDO India and directed by notable Indian film director, Shimit Amin, the ad film follows the journey of a young man who moves to a new city
e4m Staff Jul 29, 2024 11:55 AM
The statement was in response to an unstarred question about whether WhatsApp intends to shut down its services in the country due to govt directives to share user details
e4m Staff Jul 26, 2024 5:30 PM
Singh delivered a keynote address titled ‘Do More With Conversations’ on Day 3 of Goafest
e4m Staff May 31, 2024 4:06 PM
As per the plan, Sapphire Media Limited will pay Rs. 261 crores to secured and operational creditors as against the total claims of Rs. 947.5 crore
YouTube, WhatsApp, FB & X have lost 5-15 percent of their users in India over the past three years, while Instagram and SnapChat have gained, claims YouGov report
Kanchan Srivastava May 1, 2024 8:58 AM
WhatsApp is challenging the IT rules that mandate social media intermediaries to enable the identification of the first originator of information
e4m Staff Apr 27, 2024 7:23 PM
Experts decode what Meta AI chatbot means for the digital advertising ecosystem in India
Shantanu David Apr 18, 2024 8:40 AM
Prior to this, Manish Prasad held the role of Head of Industries at the company
e4m Staff Mar 7, 2024 11:27 AM
The convenience offered by Whatsapp Ads has made it a popular platform for businesses to establish cost-effective connection with its target audience, say experts
Shantanu David Feb 13, 2024 8:20 AM
Among Mark Zuckerberg’s announcements are features like polls, voice updates, share to status and multiple admins
e4m Staff Jan 18, 2024 12:34 PM
Kulmeet Bawa joined SAP in July 2020 as President and Managing Director, Indian subcontinent
e4m Staff Jan 12, 2024 10:42 AM
As per the company’s monthly compliance report, 19,54,000 accounts were proactively banned by the company in November before reports were filed
e4m Staff Jan 2, 2024 11:31 AM
Riding on these trends is a good way for brands to maintain relevance, say experts, but viral meme sensations aren't trained influencers and can backfire for the brand
Tanzila Shaikh Nov 24, 2023 9:03 AM
WhatsApp head Will Cathcart emphasised that these ads won't appear inside chatboxes
The campaign features four digital films in which the two cricket experts can be seen engaging in fun & witty banter around exciting elements of Cricket and Ludo
e4m Staff Nov 5, 2023 10:00 AM
Teresa Barreira – CMO, Publicis Sapient talks about people-centric marketing, the change in the marketing landscape and India's role in the same
Nilanjana Basu Oct 23, 2023 9:05 AM
According to the company, it is the first regional FM network to mark its presence on WhatsApp Channels
e4m Staff Sep 29, 2023 10:33 AM
Follow our channel for the latest updates in the world of media, advertising and marketing and experience news like never before!
e4m Staff Sep 25, 2023 3:57 PM
The tech giant has partnered with Razorpay and PayU to make payment 'as simple as sending a message'
e4m Staff Sep 21, 2023 7:41 AM
The Meta CEO was attending the company's Annual Conversations in Mumbai virtually where a slew of new features for WhatsApp were announced
e4m Staff Sep 20, 2023 2:11 PM
The Indian cricket team, and celebrities such as Katrina Kaif, Diljit Dosanjh, Akshay Kumar, Vijay Deverakonda, Neha Kakkar launch their WhatsApp Channels
exchange4media Staff Sep 14, 2023 9:05 AM
Singh educates viewers on the importance of private and secure messaging with simple privacy features like end-to-end encryption, chat lock, screenshot blocking for view once messages on WhatsApp
exchange4media Staff Sep 4, 2023 12:42 PM
One can initiate screen sharing by clicking on the ‘Share’ Icon and choosing between sharing a specific application or sharing the entire screen
exchange4media Staff Aug 9, 2023 4:33 PM
Our pick of the ads that impressed us between June 16 and 30
exchange4media Staff Jul 11, 2023 9:19 AM
The brand has partnered with Sharma to launch a series of mirrored messages appearing in private spaces - women’s restrooms - in malls across Delhi
exchange4media Staff Jun 20, 2023 6:07 PM
The agency has sent Ariel’s #ShareTheLoad, WhatsApp and Ralco Tyre campaigns for the festival of creativity
exchange4media Staff May 24, 2023 11:31 AM
The feature lets people in a chat which has disappearing messages save the messages they need most
exchange4media Staff Apr 21, 2023 1:28 PM
Account Protect, Device Verification, Automatic Security Codes are the new features
exchange4media Staff Apr 13, 2023 7:13 PM
Saptarshi Banik appointed National Director - Business & Services and Sunil Gangras promoted
exchange4media Staff Mar 29, 2023 4:45 PM
The app will enable group video calls with up to 8 people and audio calls with up to 32 people
exchange4media Staff Mar 23, 2023 3:25 PM
The eCommerce platform is running a pilot project with WhatsApp for conversational commerce
Imran Fazal Mar 13, 2023 2:03 PM
In her new role, Chadha will lead the business growth, strategy, and operations in this region
exchange4media Staff Mar 2, 2023 4:04 PM
Take a personal and conversational approach while talking to users, say experts who warn brands against treating WhatsApp as a broadcast tool
Tanzila Shaikh Feb 28, 2023 9:31 AM
The musician and actor introduced his avatar on WhatsApp at a live concert in Mumbai
exchange4media Staff Dec 12, 2022 2:08 PM
Sanmesh Sapkal and Hima Bulusu have been promoted as Associate Directors, Key Accounts (M&E) and Kruthika Ravindran as Associate Director, Key Accounts (Non-media)
exchange4media Staff Dec 5, 2022 11:40 AM
Basappa, Director – Brand and Communications, WeWork India was honoured with the 'Innovative Leader of The Year” award in the third edition of e4m PR & Corp Comm Women Achievers Awards
exchange4media Staff Nov 28, 2022 11:07 AM
Meta India public policy director Rajiv Aggarwal has also quit
exchange4media Staff Nov 15, 2022 6:39 PM
Meta CEO Mark Zuckerberg has announced the roll-out of the services to users globally
exchange4media Staff Nov 3, 2022 2:13 PM
The WhatsApp monthly report was issued in compliance with the new IT rules and revealed that the accounts were banned for spam, violation of policy, and other reasons
exchange4media Staff Nov 2, 2022 6:16 PM
