Saatchi & Saatchi names Leif Stromnes Chief Strategy Officer for ANZ
Leif Stromnes will commence the role in January 2026
strategy
How Unilever is pushing sports marketing beyond broadcast convention
From an “underarm ambassador” at the U.S. Open to mayonnaise-scented fragrances, the CPG marketer sees sports as a diversifying sandbox.
Driving marketing strategies with data analytics: Now and beyond
e4m Blog: In this post, let’s explore the role of data analytics in marketing, the different marketing analytics tools, the benefits of data analytics in marketing and more
Techmagnate - e4m roundtable: Experts to explore the intricacies of BFSI marketing
Industry heads will share insights on the topic ‘Decoding the Highs and Lows: Challenges of High Acquisition Cost & Low Conversion Metrics in BFSI Marketing’
ENIL appoints Sumit Aggarwal as Chief Strategy and Growth Officer
In his new role, Sumit will lead the strategic vision and growth initiatives across all ENIL platforms
Punit Kumar Singh joins FCB India as Chief Strategy Officer
Prior to this, Singh was with Dentsu Creature as Head of Planning- Strategy, Brand, Digital and Communications (North)
The changing landscape of Public Relations: Top trends shaping the industry
e4m Blog: In this post, let’s dive deep into the current trends in public relation ecosystem, how effective PR strategies can help grow businesses, the future of public relations and more
Rachel Coffey named Chief Strategy Officer at Initiative UK
Prior to this, Rachel Coffey was with Mindshare for over 13 years
Cannes Lions 2024: A muted day 4 for India, only 2 metals added to the tally
Leo Burnett picked a silver while Ogilvy picked a bronze
Neelav Bose named Chief Strategy Officer at Zenith
Prior to this, Neelav Bose was with Mindshare
Rajashree Ivaturi roped in as Partner, Ipsos Strategy3
Ivaturi moves from Quess Corp and has previously worked for over two decades with Feedback Consulting
Stoxkart reaches out to trading aficionados in new ad
The film has been conceptualized by Pulp Strategy Communications
Best CFO And Finance Strategy Awards to celebrate excellence in financial leadership
The event will take place at The Imperial, New Delhi on May 10, 2024
BW People Management Leadership & Strategy Summit and Exceptional Managers Awards
The initiative, on April 30, will honour the remarkable talent that has supported the expansion and management effectiveness of their respective organisations
Meme Chat ropes in Vivek Satya Mitram as Head of Brand Strategy & PR
Mitram is a journalist-turned Brand Communication Strategist and an independent PR Consultant
Rediffusion appoints Divyanshu Bhadoria as Chief Strategy Officer
He was earlier with Wieden + Kennedy
Dabur Herb’l Charcoal Toothpaste takes an emotional course in new film
The film has been conceptualized by Pulp Strategy Communications
FCB elevates John Thangaraj to Group Chief Strategy Officer for India
Thangaraj joined FCB India in 2016 as Executive Planning Director
ShareChat appoints Vishal Sinha as new Ads Strategy Head
Sinha will lead the strategy team for ads business for both ShareChat and Moj
Why retail media is the hottest new kid on the digital media block
Guest Column: Industry head Vidhu Sagar writes on the changing world of retail media advertising and why it should be part of brand strategy
It's key to adopt technology innovations faster than others: Ankit Prasad, Bobble AI
Prasad, the founder and CEO of Bobble AI, shared his perspective towards future readiness for brand digital strategies at e4m Confluence 2022
Dabur Honey and Sonu Sood’s campaign: Pure genius or a bitter ruse?
The brand maintains that Sood indeed posted a genuine query while the marketers feel it was a planned exercise
Inability to take action on buyer & customer data is a key mktg challenge for 87%: Report
The InMobi study reveals that three in five Indian businesses are still trying to identify and understand the impact of consumer data privacy developments on their current mobile marketing strategy
CEAT will always strive to make mobility safer & smarter: Priti Raghunandan
Raghunandan, Category Head - 2W/3W/LMC, CEAT Tyres, talks about the brand's marketing strategy, the campaign #SheGoesAnExtraMile, product launches, and more
Livspace announces elevations in C-Suite leadership team
Saurabh Jain has been elevated as Co-Founder & CEO, India Business, Lalit Mittal as Chief Business Officer, India Business, and Ankit Shah as Group Chief Strategy Officer
Our content strategy is proudly mass & is highly consumer-driven: Gautam Talwar
Talwar, Chief Content Officer, MX Player, talks about the release of season 3 of Aashram, content line-up and investment for the current year, content strategy, and more
You have to be distinct to get noticed & yet simple and quirky enough: Angelo George
George, CEO, Bisleri International, delivered a special address on 'Strengthening Brand Love' at the e4m Pitch CMO Summit 2022
How AI tools help advertisers to come up with ads that work
AI tools can help marketers mitigate the risk of ad failure but these can't help in creating a groundbreaking ad that is certain to perform well, say experts
Tata AIA Life Insurance announces its support to 'AIA one billion' campaign
The campaign initiated by the AIA Group proposes to motivate and engage with a billion people globally by 2030 to live healthier, longer, and better lives
Schneider Electric appoints Gwenaelle Avice-Huet as Chief Strategy, Sustainability Officer
Gwenaelle joined Schneider Electric in 2021 as Senior-Vice President of Corporate Strategy
ICICI Prudential describes the ease of investing via ETF in its latest campaign
The campaign is a part of an investor education initiative and is live across media platforms such as TV, digital, social, performance and OTT to spread the awareness
Kaizzen appoints Soumya Dev as Chief Strategy Officer
Prior to this, Dev was leading the digital mandate for PepsiCo’s Asia, Middle-East and North Africa operations
Bail Kolhu spreads the message of ‘duty to vote thoughtfully' through its campaign
The social media campaign ‘ChunoSahi’ is ideated and conceptualized by Leads Brand Connect
FCB Interface appoints Aditi Patwardhan as Chief Strategy Officer
Patwardhan has 25 years of experience in the Marketing and Advertising industry
NAFA Capital partners with Creativeland Asia to build Rs 250 cr Ventureland Fund
Ventureland Fund will focus its investments on early-stage brands & businesses that have achieved a product-market fit are ready for a substantial marketing investment
Ananya Panday roped in as brand ambassador for pet food brand Drools
Pandey's consideration for pets and thoughtfulness of what goes into their diets makes her the right fit for this associaton, said the company
Mobile-first programmatic campaigns across video, gaming deliver enhanced ROI: InMobi
The 2022 India Mobile Marketing Handbook says marketing organisations will have to centre strategies around people, platforms, and partners to stay ahead of the curve
TATA Coffee Grand comes up with festive film celebrating 'sounds of Pongal'
The ‘Sounds of Tamil Nadu’ campaign film is a montage of various visuals and sounds that are associated with the Pongal festival
Accenture’s Nnenna Ilomechina joins dentsu International as Global Chief Operating Officer
Ilomechina will report to Wendy Clark, Global Chief Executive, dentsu International
Mithali Raj roped in as brand ambassador of Jacob’s Creek
Jacob’s Creek and cricket share a unique ability to connect people and the brand has consistently supported sports through various partnerships, shared Raj, Captain of Indian Women’s cricket team
LG Electronics urges everyone to follow Covid-19 norms through its digital campaign
The video takes its viewers to a flashback seat and captures how the company continuously has been acting as a helping hand for those in need
LinkedIn inspires professionals to share work conversations in Hindi through new ad
Actors Vidya Balan and Pankaj Tripathi have been enlisted to support the launch of the campaign as the ‘voice’ of LinkedIn in Hindi
'If you are focused just on India, content monetisation through small screen is not easy'
Gopal Vittal, MD and CEO India & South Asia, Bharti Airtel, noted that producing content only makes sense if the monetisation is done globally
McCain Foods launches new campaign for home-made burgers
The ‘Just McCain’ campaign showcases the convenience of a homemade McCain burger that cuts both, the wait time and the restaurant bills in half
dentsu International names Alex Hesz as Global Chief Strategy Officer
Hesz joins dentsu from DDB Worldwide
Polycab India unveils new campaign featuring Ayushmann Khurrana
The TVC will be aired on various channels across genres, digital and social media platforms
'Branding leads to building unique identity for the brand, placing it in consumer's mind'
Mohit Kumar, Head of Media & Digital Marketing, McCain Foods, talks about branding as an exercise and how it helps drive reach and eventually leads to better results for performance campaigns
Dürr India appoints Pulp Strategy to handle its digital duties
The digital agency will also be responsible for planning new digital initiatives for the brand
Reliance Digital kicks off festive season with #RishtonKiBoli campaign
The campaign has been conceptualised and executed by 21N78E Creative Labs
‘Last year, 70% of all internet visits were on mobile, and this number continues to grow’
Ritu Mehrotra, Regional Manager – South Asia, Booking.com delivered a special address on 'Unlocking your App Marketing Automation - Driving Mobile App Promotion in a COVID-19,' at e4m’s Screenage 2021