strategy
e4m Blog: In this post, let’s explore the role of data analytics in marketing, the different marketing analytics tools, the benefits of data analytics in marketing and more
Industry heads will share insights on the topic ‘Decoding the Highs and Lows: Challenges of High Acquisition Cost & Low Conversion Metrics in BFSI Marketing’
In his new role, Sumit will lead the strategic vision and growth initiatives across all ENIL platforms
e4m Staff Sep 2, 2024 11:54 AM
Prior to this, Singh was with Dentsu Creature as Head of Planning- Strategy, Brand, Digital and Communications (North)
e4m Desk Aug 28, 2024 12:02 PM
e4m Blog: In this post, let’s dive deep into the current trends in public relation ecosystem, how effective PR strategies can help grow businesses, the future of public relations and more
Ivaturi moves from Quess Corp and has previously worked for over two decades with Feedback Consulting
The initiative, on April 30, will honour the remarkable talent that has supported the expansion and management effectiveness of their respective organisations
e4m Staff Apr 23, 2024 2:49 PM
Mitram is a journalist-turned Brand Communication Strategist and an independent PR Consultant
e4m Staff Sep 28, 2023 7:07 PM
The film has been conceptualized by Pulp Strategy Communications
exchange4media Staff May 2, 2023 1:48 PM
Thangaraj joined FCB India in 2016 as Executive Planning Director
exchange4media Staff Apr 20, 2023 4:03 PM
Sinha will lead the strategy team for ads business for both ShareChat and Moj
exchange4media Staff Apr 6, 2023 1:31 PM
Guest Column: Industry head Vidhu Sagar writes on the changing world of retail media advertising and why it should be part of brand strategy
Vidhu Sagar Mar 29, 2023 10:19 AM
Prasad, the founder and CEO of Bobble AI, shared his perspective towards future readiness for brand digital strategies at e4m Confluence 2022
exchange4media Staff Oct 10, 2022 9:09 AM
The brand maintains that Sood indeed posted a genuine query while the marketers feel it was a planned exercise
Tanya Dwivedi Sep 27, 2022 9:09 AM
The InMobi study reveals that three in five Indian businesses are still trying to identify and understand the impact of consumer data privacy developments on their current mobile marketing strategy
exchange4media Staff Jun 23, 2022 6:22 PM
Raghunandan, Category Head - 2W/3W/LMC, CEAT Tyres, talks about the brand's marketing strategy, the campaign #SheGoesAnExtraMile, product launches, and more
Ritika Raj Jun 21, 2022 8:46 AM
Saurabh Jain has been elevated as Co-Founder & CEO, India Business, Lalit Mittal as Chief Business Officer, India Business, and Ankit Shah as Group Chief Strategy Officer
exchange4media Staff Jun 1, 2022 2:02 PM
Talwar, Chief Content Officer, MX Player, talks about the release of season 3 of Aashram, content line-up and investment for the current year, content strategy, and more
Sonam Saini May 25, 2022 8:35 AM
George, CEO, Bisleri International, delivered a special address on 'Strengthening Brand Love' at the e4m Pitch CMO Summit 2022
exchange4media Staff Mar 28, 2022 8:56 AM
AI tools can help marketers mitigate the risk of ad failure but these can't help in creating a groundbreaking ad that is certain to perform well, say experts
Kanchan Srivastava Mar 23, 2022 8:40 AM
The campaign initiated by the AIA Group proposes to motivate and engage with a billion people globally by 2030 to live healthier, longer, and better lives
exchange4media Staff Feb 26, 2022 8:23 AM
Gwenaelle joined Schneider Electric in 2021 as Senior-Vice President of Corporate Strategy
exchange4media Staff Feb 23, 2022 4:40 PM
The campaign is a part of an investor education initiative and is live across media platforms such as TV, digital, social, performance and OTT to spread the awareness
exchange4media Staff Feb 21, 2022 2:25 PM
Prior to this, Dev was leading the digital mandate for PepsiCo’s Asia, Middle-East and North Africa operations
exchange4media Staff Feb 21, 2022 12:13 PM
The social media campaign ‘ChunoSahi’ is ideated and conceptualized by Leads Brand Connect
exchange4media Staff Feb 14, 2022 4:15 PM
Patwardhan has 25 years of experience in the Marketing and Advertising industry
exchange4media Staff Feb 14, 2022 10:08 AM
Ventureland Fund will focus its investments on early-stage brands & businesses that have achieved a product-market fit are ready for a substantial marketing investment
exchange4media Staff Feb 11, 2022 2:24 PM
Pandey's consideration for pets and thoughtfulness of what goes into their diets makes her the right fit for this associaton, said the company
exchange4media Staff Feb 1, 2022 2:45 PM
The 2022 India Mobile Marketing Handbook says marketing organisations will have to centre strategies around people, platforms, and partners to stay ahead of the curve
exchange4media Staff Jan 21, 2022 8:56 AM
The ‘Sounds of Tamil Nadu’ campaign film is a montage of various visuals and sounds that are associated with the Pongal festival
exchange4media Staff Jan 15, 2022 8:27 AM
Ilomechina will report to Wendy Clark, Global Chief Executive, dentsu International
exchange4media Staff Jan 12, 2022 5:06 PM
Jacob’s Creek and cricket share a unique ability to connect people and the brand has consistently supported sports through various partnerships, shared Raj, Captain of Indian Women’s cricket team
exchange4media Staff Jan 12, 2022 2:32 PM
The video takes its viewers to a flashback seat and captures how the company continuously has been acting as a helping hand for those in need
exchange4media Staff Dec 25, 2021 12:00 PM
Actors Vidya Balan and Pankaj Tripathi have been enlisted to support the launch of the campaign as the ‘voice’ of LinkedIn in Hindi
exchange4media Staff Dec 18, 2021 6:00 PM
Gopal Vittal, MD and CEO India & South Asia, Bharti Airtel, noted that producing content only makes sense if the monetisation is done globally
exchange4media Staff Dec 15, 2021 9:08 AM
The ‘Just McCain’ campaign showcases the convenience of a homemade McCain burger that cuts both, the wait time and the restaurant bills in half
exchange4media Staff Dec 13, 2021 1:32 PM
The TVC will be aired on various channels across genres, digital and social media platforms
exchange4media Staff Nov 22, 2021 6:47 PM
Mohit Kumar, Head of Media & Digital Marketing, McCain Foods, talks about branding as an exercise and how it helps drive reach and eventually leads to better results for performance campaigns
exchange4media Staff Nov 2, 2021 9:23 AM
The digital agency will also be responsible for planning new digital initiatives for the brand
exchange4media Staff Nov 1, 2021 11:14 AM
The campaign has been conceptualised and executed by 21N78E Creative Labs
exchange4media Staff Oct 28, 2021 4:17 PM
Ritu Mehrotra, Regional Manager – South Asia, Booking.com delivered a special address on 'Unlocking your App Marketing Automation - Driving Mobile App Promotion in a COVID-19,' at e4m’s Screenage 2021
exchange4media Staff Oct 23, 2021 8:30 AM
Sharma, VP Marketing, Agro Tech Foods Ltd shares insights on entering into new categories, product differentiation, growth observed, marketing strategy, and more
Ritika Raj Oct 18, 2021 8:31 AM
The updated brand identity fully embodies the PHD brand ethos ‘Make the Leap'
exchange4media Staff Oct 13, 2021 4:48 PM
