Pankaj Tripathi turns 48: The actor’s brand journey
The actor represents brands such as Udaan, Policybazaar, Tata Tea, Abzorb, Bail Kolhu, and Baidyanath Chyawanprash
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Anumita Tripathi appointed Director of Corporate Affairs, Amgen India
Anumita Tripathi most recently served as the Head of Communications at Medtronic India
e4m IDMA 2024: MakeMyTrip takes home gold metal for its impressive campaign
The brand bagged gold for ‘MakeMyTrip – Travellers map of India’ campaign
EaseMyTrip ropes in Jacqueline Fernandez as brand ambassador
As the new face of EaseMyTrip, Jacqueline will be featured in a series of television commercials and marketing campaigns
MakeMyTrip posts 31% surge in ad spends for Q1 FY25
Profit for Q1 FY25 was $2.1 million
Triptii Dimri reveals a 'better way to wax' in new Veet ad
#TheBetterWayToWax is a 360-degree marketing campaign across digital and television that aims to highlight the superiority of Veet Wax Strips
Ashutosh Tripathi joins Network18 Media & Investments
Ashutosh Tripathi was earlier with TV -9 Bharatvarsha
Cleartrip appoints Anuj Rathi as Chief Business and Growth Officer
In his previous role, Anuj served as the Chief Product & Marketing Officer at Jupiter Money
Communication professional’s role in AI ethics and regulation advocacy
Guest Article: Prathama Tripathi, Deputy Manager – PR and Events, R R Kabel Limited talks about communication professional’s role in managing AI ethics and regulation advocacy
Anuj Rathi to be new CEO of Cleartrip
Anuj Rathi will replace Ayyappan R at the travel company
Triptii Dimri is the new 'Limca Girl'
The soft drink brand has also launched a new campaign, #TravelWithLimca, conceptualized by Studio X
Aditya Agarwal steps down as Cleartrip CFO
Akshat Mishra takes over as Head of Business-Finance
International travel jitters? Alia & Ranveer show the way in MakeMyTrip’s new films
The two-film campaign is conceptualized by creative agency Moonshot
Best ads of the week: CRED's Bahubali adventure, MakeMyTrip's 'Asli Stars'
Our pick of the best ads in Week 2 of April
Ravi Shastri & Virender Sehwag dial up the mystique in new MakeMyTrip ad
The two have starred in MakeMyTrip's 'Asli Star' campaign, which also features Jackie Shroff, Prabhu Deva and Shankar Mahadevan
Jackie Shroff, Prabhu Deva, and Shankar Mahadevan star in MakeMyTrip’s ad, or do they?
The stars never really show their face in the ads, letting the 'asli hero' or MakeMyTrip shine through
M S Dhoni plans travel adventure with Cleartrip
M S Dhoni is seen in three avatars – pilot, darbaan and a traveller – in the campaigns
EaseMyTrip announces strategic investment in ETrav Tech Limited
The acquisition is part of the brand expansion strategy to diversify its portfolio and has translated as a cash deal
Cleartrip onboards a new captain – M S Dhoni
Mahendra Singh Dhoni will advocate the importance of making the right choices in travel for the "ClearChoice” campaign
Tavleen Bhatia is the new CMRO of Cleartrip
Kunal Dubey, Chief Marketing Officer, has decided to step down to pursue new opportunities
Ahead of summer holiday, Cleartrip brings #NationOnVacation campaign
The first edition of the campaign was launched in March 2023
MakeMyTrip pays tribute to all-women team of flag makers from Hubli
The digital film has been released ahead of Women's Day
Rupyy gets Vineet Tripathi as Chief Business Officer
Before joining Rupyy, Vineet Tripathi served as the Chief Business Officer at Poonawalla
Flipkart Group’s Ayappan R moves on after 11 years
Ayappan R, CEO of Cleartrip, and SVP of Flipkart Group, has said in a social media post that he will be starting his venture in the consumer tech space
Pankaj Tripathi steps down as ECI National Icon
After being nominated last year, Pankaj Tripathi, who plays former Indian PM Atal Bihari Vajpayee in the politician's biopic, has voluntarily relinquished the title as per the terms of the MoU
Chetan Sharma joins Cleartrip as Head of Digital Marketing
Prior to this, Chetan Sharma was with Wakefit as VP-Online Revenue & Demand
Lakshadweep vs Maldives: MakeMyTrip caught in social media storm, faces uninstall threats
The travel platform has invited the ire of the Indian internet despite the portal openly supporting the government's initiatives to promote Lakshadweep
Best ads of the fortnight: Dhara does Diwali differently, Savlon raps about hand hygiene
Our pick of the best ads between November 1 and 15
MakeMyTrip is a platform of scale and that is reflected in our numbers: Raj Rishi Singh
At Pitch BrandTalk 2023, MakeMyTrip’s Chief Marketing and Business Officer – Corporate spoke about the brand’s transformation post-Covid, powering Search differently and marketing during the World Cup
Ranveer Singh and Alia Bhatt seek a bang for their buck in new Make My Trip campaign
These films have been written by Tanmay Bhat, Devaiah Bopanna, Puneet Chadha, and Deep Joshi of Moonshot
When gimmicks turn into gaffes: The thin line between masterstroke and misadventure
While smaller brands may try and use gimmicks to be seen and heard in a marketing cacophony, larger brands often can fall into the same trap, to unintended results, say experts
Shashwat Sharma elevated to COO of Bharti Airtel
Sharma was previously the Director of Consumer Business and the CEO of Airtel DTH
Travel brands take the CTV route this festive season
As per industry players, Connected TV allows precise targeting and enables ads to be tailored based on demographics, interests, and behaviour
MMT India-Pak fiasco: Brands join the chatter
Industry heads call for sensitivity and responsibility
MakeMyTrip’s ad on India-Pak clash comes under attack from netizens
A fun approach is what we had in mind for this campaign, says Ankit Pathak, Creative Director at Enormous Brands, the agency that created the ad
MakeMyTrip Homestay beckons cricket fans in new campaign for World Cup
The 'Tested by Fans' is a 3-film series for the ICC Men's Cricket World Cup that will run digitally with extensions on print, outdoor and surround platform
MakeMyTrip Homestays gets cricket superfans for quality check in latest campaign
Sudhir Chaudhary, Saravanan Hari, Sugumar, Gayan Senanayaka (Sri Lanka), and Shoaib ‘Tiger’ Bukhari (Bangladesh) feature in film
Use AI as support, not as the first step: Sameer Bajaj, MakeMyTrip
Bajaj, Head of Corp Comm at MakeMyTrip, spoke about the importance of an impact-led approach at the PR and Corp Comm 30 under 30 Summit
e4m-Samsung Ads CTV roundtable to be held in Gurugram today
At the exclusive roundtable, experts will share insights on the theme ‘How to Leverage the Power of Screen’
Pankaj Tripathi talks about commitment in Capri Global Capital campaign
The omnichannel campaign has been devised by Rediffusion
Dilli band hai, par staycation nahi: How MakeMyTrip reversed its crisis
The online travel company’s quick damage control strategy can be a good lesson for brands in troubleshooting
narrative bags creative mandate for Classic Stripes
The account has been won post a multi-agency pitch
WhiteHat Jr CEO Ananya Tripathi quits
Tripathi's resignation comes just a day after Byju’s Chief Business Officer Prathushya Agarwal’s exit
Mansi Madan Tripathy named Country Chair of Shell India
She will succeed Nitin Prasad who has been Country Chair since 2016
Vipul Prakash joins DFM Foods as CEO and MD
Prakash was previously with MakeMyTrip as its CEO
EaseMyTrip elevates Nutan Gupta as Chief Operating Officer
Gupta has been associated with the brand since 2018 as its President Alliance
EaseMyTrip.com is the official travel partner of World Padel League 2023
The collaboration provides comprehensive travel solutions to players, officials and fans attending the highly anticipated World Padel League
'Saving Our Stripes' is an incredible campaign that makes a real difference: Samir Jain
The TOI campaign celebrates the success of Project Tiger and has received praise from the Prime Minister
How travel brands are going the extra mile this summer
As travel heats up, the industry finds smarter ways to use its marketing and ad budget to come out as a winner this season
Ex-Twitter India execs Amrita Tripathi, Preetha Athrey launch Tap In!
The initiative is meant for early to mid-career working women and emphasises mentorship, allyship and upskilling opportunities