Rupali Ganguly and Aashirvaad celebrate the joy of monsoon in ad for Bikaneri Besan
The new TVC upholds the product's promise of a lump-free batter
upa
RIP Umesh Upadhyay: A media scholar, poet and an all-weather friend
Rohit Bansal, Group Head of Communications, Reliance Industries Limited, remembers Umesh Upadhyay
Remembering a friend, mentor and stalwart of Indian journalism
Bhupendra Chaubey, Editor-in-Chief, Thesquirrels.in, recalls his association with Umesh Upadhyay
Umesh Upadhyay's last rites to be held at Nigambodh Ghat in New Delhi
Colleagues, media professionals and political leaders have expressed their condolences on his sudden demise
Veteran journalist Umesh Upadhyay no more
Upadhyay’s career spanned over four decades, during which he held numerous key positions in leading media organizations
Remembering Rituparno Ghosh: The ad genius who connected brands to Bengal’s soul
On his 61st birth anniversary today, e4m pays tribute to the legacy of Rituparno Ghosh, who was renowned not only as a celebrated filmmaker but also as a brilliant advertising veteran
PTI completes 77 years of journey as a news agency
To commemorate this occasion, senior editors of PTI met President Draupadi Murmu at Rashtrapati Bhawan
MobiKwik turned profitable in FY24 with 59% jump in total income: Founders
MobiKwik Co-founder Upasana Taku took to LinkedIn to announce that the payment platform has hit a major milestone with a Profit After Tax of Rs 14 crore and a total income of Rs 890 crore
Jagran New Media elevates Rajesh Upadhyay to Executive President
Rajesh Upadhyay has been with Jagran New Media since 2016
Niva Bupa Health Insurance Company says this I Day ‘Sirf Chutti Mat Manao’
The campaign features actor Mohammed Zeeshan Ayyub
ITC Maratha appoints Saumya Upadhyaya as Head of Marketing & PR
Saumya Upadhyaya was earlier with Taj Hotels as Director of Public Relations
Maheshh K Sharma gets new role at Chaupal OTT
Maheshh K Sharma has been elevated to President- Revenue Strategy, Strategic Partnerships & Alliances
Pranay Upadhyaya quits Zee News
Prior to ZEE News, Pranay Upadhyaya held prominent roles at ABP Network for nearly seven years
Does size matter? How screens impact programmatic media buying
Large screen ads lead to better experience and recall, but smaller smartphone screens often result in higher conversion rates since they are easier to interact with, say experts
Everything that's 2D will transform into 3D: Niraj Ruparel, WPP
Niraj Ruparel, Emerging Tech Lead at WPP & GroupM India, and Dale Imerman, VP of Immersive Technology & AI at WPP, shared insights on the ‘Future of Creative Tech’ at e4m TechManch 2024
Ajay Upadhyay—The people's person
Guest column: Mihir Srivastava, Founder-Editor at Vyakti.co.in, remembers late senior journalist Ajay Upadhyay's innate benevolence and his many endearing paradoxes
Manjari Upadhye named CMO of Mahindra & Mahindra’s automotive division
Manjari Upadhye was earlier the Chief Executive Officer at Welspun World
e4m IMA South 2024: Jury meet for 4th edition to be held today
The virtual jury meet will be chaired by Anupam Katheriya, CEO, Cholayil Private Limited
Shaadi.com’s takes a witty jab at dating apps in new campaign
The ad features Anupam Mittal, founder of Shaadi.com, and has been conceptualised and executed by Moonshot
Ajay Upadhyay: Prayer meet in memory of senior journalist to be held in Delhi
The meeting is scheduled on July 12 from 5 PM to 7 PM
Ajay Upadhyay revolutionised Hindi journalism: Hemant Sharma
Sharma is the News Director at TV9 Network
A whole part of my past is in your name, you will be remembered: Shashi Shekhar
Shekhar, Editor in Chief of Hindustan, fondly recalls his time with Ajay Updhayay
There were few journalists or editors of his erudition: Dilip Cherian
Noted Communications Consultant Dilip Cherian's heartfelt tribute to Ajay Upadhyay
Veteran journalist Ajay Upadhyay passes away
He was the former Group Editor of Hindustan
Triptii Dimri reveals a 'better way to wax' in new Veet ad
#TheBetterWayToWax is a 360-degree marketing campaign across digital and television that aims to highlight the superiority of Veet Wax Strips
Shark Tank Row: Affected D2C startups question judges’ 'silence'
Meta allegedly blocked Ad and social media accounts of several startups and their founders, who participated in Sony’s Shark Tank India show, for allegedly violating the copyrights
Anupama Chopra joins The Hollywood Reporter India as Editor
The brand, published by RPSG Lifestyle Media, will launch later this year
Anupama Chopra’s Film Companion to shut down?
Chopra founded Film Companion in July 2014 as a pan-India platform for entertainment journalism
Anupam Katheriya gets additional role of Director at Medimix
Anupam Katheriya is the CEO of Cholayil Private Limited
Havas Play partners with SGSE helmed by Mahesh Bhupathi
The partnership is aimed at curating sports and entertainment IPs
From fringe to forefront: How independent media outlets redefined India’s 2024 elections
The narrative of the 2024 Lok Sabha polls underwent a significant transformation, thanks to the emergence of independent digital media platforms led by former TV anchors
Rupali Ganguly and Lifree address adult incontinence in new ad
The Japanese adult diaper brand has roped in the television actor as its brand ambassador
Mamaearth celebrates the timeless wisdom of moms
The new campaign 'Maa Paas Nahi, Toh Mamaearth Hi Sahi,' is a tribute the enduring love and guidance moms provide
Havas India appoints Kundan Joshee as MD, Anupama Ramaswamy as Joint MD as part of rejig
Geet Nazir will be the MD of the agency and Prashant Tekwani the MD of both Havas CX India and Ekino
Abby: Niraj Ruparel, Chandani Samdaria, Chandni Shah, Senthil, P G Aditya are Jury Chairs
The Abby Awards will be held on the 29th, 30th, and 31st of May during Goafest 2024
Misrepresentation of India by Western Media may have damaged history: Umesh Upadhyay
Umesh Upadhyay talks to e4m about his new book ‘Western Media Narratives on India: From Gandhi to Modi’ and why readers must grab a copy
Abby Awards: Anupama Ramaswamy, Ashish Chakravarty, Rajdeepak Das named Jury Chairs
The Abby Awards will be held on the 29th, 30th and 31st of May during Goafest 2024
Arjun Jetly, Neharika Awal, Ajitesh Verma, Monish Gupta on Havas Worldwide creative team
Havas Worldwide India has appointed the four as Executive Creative Directors
Umesh Upadhyay's book 'Western Media Narratives on India from Gandhi to Modi' hits stands
The book has been published in English through Rupa Publications
Collective Newsroom launches as an independent news company
Rupa Jha will be the CEO of Collective Newsroom
Best ads of the fortnight: BJP trains guns on I.N.D.I.A, Jindal pays tribute to steel
Our pick of the most creative commercials between March 16 and 31
Swiggy appoints Suparna Mitra to its board
Suparna Mitra joins Swiggy’s list of independent directors which includes Anand Kripalu, Shailesh Haribhakti, and Sahil Barua
We don’t need a big media network to do journalism anymore: Sanket Upadhyay
At e4m NewsNext Summit 2024, Sanket Updhayay of The Red Mike speaks about the problem of truth versus popularity in newsrooms
The Great Khali deep fakes take over Upakarma Ayurveda's new ad
The campaign intends to make a point about Upakarma Ayurveda's dedication to quality and authenticity
Vedang Raina and Rasha Thadani celebrate hues of Holi in Crocs film
The #ComeAsYouAre campaign has been conceptualized and produced by Supari Studios
Mahesh Bhupathi named CEO of SG Sports and Entertainment
As CEO, Mahesh Bhupathi will be responsible for handling the overarching strategic direction and growth initiatives of the business
Internet growth in India up 7% in FY '23: TRAI
The total broadband subscriber base of the country as on 31 March, 2023, is nearly 847 million
Health insurance is a category for all seasons & reasons: Nimish Agrawal, Niva Bupa
Nimish Agrawal, Executive VP and Chief Marketing Officer, Niva Bupa Health Insurance, spoke to e4m about transforming the perception of insurance, the trends to watch out for and more
Film Companion has always been a self-sustaining business: Anupama Chopra
Anupama Chopra, Editor-In-Chief, Film Companion, spoke to e4m Editor Naziya Alvi Rahman on the website’s 10th anniversary, its business model, its new segment - FC Classrooms - and more
A brand’s success depends on your passion: Anupam Katheriya, Cholayil
Anupam Katheriya, CEO, Cholayil, spoke at the e4m Pride of India (South) Brands Summit on scaling a local brand to the global stage