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Cheil India transforms into Cheil SWA Group, integrating seven companies to deliver full-funnel, data-driven marketing and digital transformation solutions
The film is aimed at strengthening McDonald's fried chicken portfolio for the South market
e4m Staff Aug 27, 2024 3:14 PM
The film spotlights the brand's latest collection which celebrates Indian craftsmanship
e4m Staff Aug 23, 2024 5:20 PM
Previously, he worked for Travelyaari.com (Mantis Technologies) as its Marketing Head and is the founder of the Bangalore-based Mindscapes Enhance Communications
According to sources, while the account encompasses the entire media buying and selling mandate, the group has a strong focus on digital
Tasmayee Laha Roy Jul 17, 2024 9:06 AM
The virtual jury meet will be chaired by Anupam Katheriya, CEO, Cholayil Private Limited
Industry watchers say that for brands leveraging home screen advertising on CTV, performance measurement is critical and tailored to their specific goals
Shantanu David Jul 16, 2024 9:33 AM
However, circulation revenue has seen better days, say publishers, who are hopeful of finding potential avenues
Chehneet Kaur Jun 26, 2024 9:13 AM
The new identity reflects the contemporary image that aligns with Sumadhura’s current growth
e4m Staff Jun 20, 2024 3:11 PM
Before joining DDB Mudra Group, Shashank served as Chief Strategy Officer at VML India
e4m Staff Jun 11, 2024 2:49 PM
The #JoJodeWohiSamajhdaar campaign talks of the need to ‘reuse, reduce, recycle and restore’
e4m Staff Jun 10, 2024 3:21 PM
Rabe Iyer was previously the India lead for agency partnerships at ShareChat
Lahiri was previously the Director of Investments at the group where she joined in 2023
e4m Desk May 25, 2024 11:19 AM
Reports say that the sale will allow Disney to focus on the merger of its India business with Viacom18
Uday Mohan to be Chief Operating Officer of Havas Media India and R. Venkatasubramanian of Havas Play
e4m Staff May 16, 2024 2:51 PM
The agency bagged 4 golds, 6 silver metals and 12 bronze across categories for their outstanding work
At the IMC 2024, marketing expert Ketan Bharati and Birla Group's Deepali Nair spoke about how publishers can shake things up in the magazine space to draw in more advertisers
During the ceremony, the statue of Karpur Chandra Kulish, the founder of Patrika, was also unveiled by the Vice President
e4m Staff Apr 30, 2024 6:48 PM
Saurabh Sharma has been with the Group since 2008 and most recently served as the head of Brand Studio
e4m Staff Apr 30, 2024 1:16 PM
Prior to this, Saurabh Kundra was with AGL - Hakuhodo as Associate Director
e4m Staff Apr 25, 2024 10:22 AM
The ad agency has hit back at the former client for allegedly using an old, rejected creative made by Bang in the Middle
e4m Staff Apr 17, 2024 4:45 PM
Khare was previously Editor & Business Head for Zee 24 Taas (TV & Digital)
The billboards feature brand ambassadors, stand-up comedian Zakir Khan and Bollywood actor Jacqueline Fernandez
e4m Staff Apr 11, 2024 4:52 PM
The campaign features comedian Zakir Khan and actor Jacqueline Fernandez
With billions of dollars at stake and no industry left untouched, calls for a system to plug ad spend leaks have been growing more stringent
Sohini Ganguly Apr 3, 2024 8:57 AM
Rajeev Singhal was previously Executive Director & Chief Operating Officer (COO) at Tata International
e4m Staff Apr 1, 2024 11:18 AM
The solutions offered by KlugKlug for Havas Media Network India include empowering the agency with the possibility to build influencer affiliate programmes by using KlugKlug's affiliate features
e4m Staff Mar 18, 2024 10:24 AM
A news report says that the companies are in the midst of preliminary talks about the acquisition
e4m Desk Mar 15, 2024 11:28 AM
The right is for advertising placements both inside the terminal and on the landside
Rayomand has previously been a creative leader at SSC&B Lintas, Contract Advertising and Havas
e4m Staff Feb 29, 2024 6:14 PM
Leo Burnett has been tasked with designing the brand architecture for the main brand – Birla Opus and driving the strategic, creative, and digital initiatives for their luxury and premium portfolio
e4m Staff Feb 26, 2024 10:05 AM
Anish Shah, Group CEO and MD, Mahindra Group, and President, FICCI, shares perspective on the pivotal role industries and enterprises will have to play for accelerating national growth
e4m Staff Feb 23, 2024 4:15 PM
The ten-year contract includes provisions for static media, digital media, experiential spaces, and other advertising innovations
e4m Staff Feb 12, 2024 1:07 PM
Some reports later said that the message put out by the company on social media was a marketing gimmick
e4m Staff Jan 30, 2024 11:03 AM
The deal will begin in 2024 and will cover all major BCCI events until 2026
e4m Staff Jan 29, 2024 10:55 AM
As per reports, the conglomerate has exercised its 'right to match' for the 2024-2028 period at a cost of Rs 2,500 crore
e4m Staff Jan 20, 2024 8:15 AM
The bid for IPL 2024 title sponsorship rights is reportedly worth Rs 500 crore per year
e4m Staff Jan 15, 2024 6:46 PM
Gaurav Himkar’s last role was an 11-year association with Hero Motors Group
e4m Staff Jan 12, 2024 5:54 PM
In his new role, Sagar Nehe will overseeing media marketing for land and real estate business nationwide
Harish Bhat joined the Tata Group in 1987 as an officer in the Tata Administrative Service and has been the Brand Custodian of the conglomerate since 2016
Companies associated with countries perceived to be unfriendly to India should submit additional documents, say news reports citing BCCI's guidelines in ITT for IPL 2024-2028
e4m Staff Dec 27, 2023 5:20 PM
Bangalore-based Free Flow Creative Service bagged Agency of the Year award
e4m Staff Dec 16, 2023 11:08 AM
The campaign was crafted with the aid of the agency's in-house proprietary tool, SHARP
