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According to PMAR 2026, sports’ TV AdEx share rose from high teens to 23–25% in 2025—but how has the sports marketing universe evolved?
e4m Staff Mar 13, 2026 2:00 PM
Sai Ramana, CEO, Piramal Consumer Healthcare, speaks to IMPACT about refreshing Lacto Calamine while retaining legacy trust and relevance for new-age consumers
e4m Staff Mar 7, 2026 12:06 PM
Speaking at India AI Impact Summit 2026, Prince argued that while AI today appears concentrated and expensive, the factors driving that concentration are unlikely to remain permanent
e4m Staff Feb 23, 2026 4:27 PM
Industry leaders are hoping the government will move beyond legitimacy debates and focus on enabling sustainable growth, domestic IP creation and global competitiveness
e4m Staff Jan 16, 2026 12:50 PM
Actor Vijay’s brand now spans cinema and politics, prompting questions about how his films and public image influence each other and the potential implications for his brand
Pooja Yadav Jan 12, 2026 12:46 PM
As per the ministry, the country’s broadcasting and media ecosystem is heavily dependent on imported equipment, leading to significant foreign exchange outflow and limited self-reliance
After unveiling Lacto Calamine’s refreshed identity, Sai Ramana Ponugoti, CEO of Piramal Consumer Healthcare, shares insights on the brand’s portfolio expansion, ambitious growth targets, & more
Simran Sabherwal Jan 5, 2026 11:10 AM
At the recent e4m Confluence event, Channel Factory unveiled its Media Misalignment Report 2025, a deep dive into how contextual inefficiencies are draining digital ROI
NATIVE CONTENT Dec 24, 2025 11:23 AM
In an interview with IMPACT, Hari Marar, MD & CEO, and Shalini Rao, CMO of BIAL, share how BLR Airport is evolving into a cultural hub besides a transit centre
The ban on real-money gaming knocks Rs 10,000 cr AdEx off the board. What’s the next play for brands and advertisers?
Will India hosting the Women’s Cricket World Cup turn it into the hottest pitch for brands? Experts weigh in
The platform integrates text, image, video, music, and voice generation tools, addressing issues related to fragmented workflows and inconsistent brand messaging
e4m Staff Aug 29, 2025 3:48 PM
As online scams get smarter, so do the ads fighting them. This Independence Day, we're batting for freedom from fraud
As the world is going green, Jyoti Kumar Bansal, Tata Power’s Chief of Brand Communication, discusses how Tata Power is pioneering the change in the power sector
e4m Staff Sep 30, 2024 4:30 PM
This week, we look back at Holi 2014 and the rise of vibrant festive ads from the season; also throwback to Jury Meet for IMPACT 50 Most Influential Women
IMPACT interviews eight stalwarts who are redefining the Talent Management industry one viral moment at a time
e4m Staff Sep 30, 2024 4:21 PM
The brand bagged gold under the ‘Best Multi Mobile Channel Campaign’ sub-category
Guest Column: Shantomoy Ray explores key trends that are predicted to shape the future of advertising, focusing on the Indian context and the global landscape
Shantomoy Ray Sep 9, 2024 8:54 AM
Guest Column: Shantomoy Ray writes how cultures play a role in shaping consumer perception
Shantomoy Ray Sep 2, 2024 9:10 AM
A high-powered jury led by Prasoon Joshi, CEO & CCO, McCann Worldgroup India & Chairman, McCann APAC, is set to finalize the 30 young achievers from the agency ecosystem
e4m Staff Aug 29, 2024 8:34 AM
Industry leaders expressed cautious optimism about the impending Digital Personal Data Protection Act, anticipating a more regulated and trustworthy digital ad landscape in its wake
Shantanu David Aug 26, 2024 9:21 AM
Interactive Avenues will handle the account out of their Mumbai office
e4m Staff Aug 22, 2024 12:41 PM
Sakshi Jain, who was the AVP for Revenue at Channel Factory, had an illustrious career in media and advertising, spanning 25 years
e4m Staff Aug 22, 2024 7:47 AM
HGS Interactive will spearhead the creation of all content related to the brand’s e-commerce launch
e4m Staff Aug 21, 2024 11:52 AM
Union minister Ashwini Vaishnaw said on Monday that the framework for the Digital Personal Data Protection Act is ready
e4m Staff Aug 19, 2024 8:55 PM
The platform will redefine athletic performance monitoring & analytics
e4m Staff Aug 16, 2024 9:48 AM
The campaign is a tribute to the power of everyday actions that collectively contribute to the nation's progress
e4m Staff Aug 15, 2024 8:00 AM
Guest Column: Shantomoy Ray, Founder & Director of K-Factor Communications, writes on why brands must develop new strategies to engage audiences on streaming platforms
Shantomoy Ray Aug 12, 2024 8:50 AM
Most recently, Vohra served as the global lead of Accenture Applied Intelligence
e4m Staff Aug 9, 2024 12:41 PM
The campaign transcends makeup, celebrating qualities that make someone unique
Guest Column: Ankit Chavan, Public Relations Consultant at Adfactors PR, talks about the power of communication in bridging ideological divides and fostering unity
Ankit Chavan Aug 2, 2024 4:03 PM
Guest Column: Shantomoy Ray, Founder & Director of K-Factor Communications Pvt. Ltd., delves into the evolution, mechanisms and impact of programmatic advertising
Shantomoy Ray Jul 29, 2024 11:22 AM
Uday Shankar, during his stint at Star India, is credited with not just building successful businesses but also cultivating a generation of CEOs and leaders
e4m Staff Jul 26, 2024 9:33 AM
Industry vets from AB InBev, Microsoft, Merkle, and more appointed to Global Chief Marketing Officer, Global Chief Product and Technology Officer, and Senior Vice President of Media Solutions roles
e4m Staff Jul 24, 2024 6:50 PM
Chirag Bhatia, MD - India for Channel Factory, spoke at the e4m TechManch conference on the ‘illusion of low-cost CPM’
e4m Staff Jul 24, 2024 4:34 PM
The campaign spans TV commercials, digital platforms, outdoor displays and social media channels
e4m Staff Jul 24, 2024 1:20 PM
Gaargi Sarkaar, the founder of RA Brand Consultant, shares her thoughts on brand activism and how it can make a difference to the brand
Gaargi Sarkaar Jul 22, 2024 12:13 PM
Interactive Avenues will handle the account out of their Mumbai office
e4m Staff Jul 16, 2024 10:03 AM
The government has reportedly proposed amendments to the Drugs and Cosmetics Rule, 1945, to include regulations on medicine advertisements containing Schedule G drugs
Guest Column: Shantomoy Ray, Founder-Director of K-Factor Communications, writes on how brand strategies must reflect values, behaviours & preferences of this savvy audience
Shantomoy Ray Jul 8, 2024 9:16 AM
Guest Column: Shantomoy Ray, Founder & Director, K-Factor Communications, writes on the need to ‘simplify’ advertisements
Shantomoy Ray Jun 25, 2024 8:55 AM
Luiz Felipe Barros, Global CMO, Channel Factory tells us how the platform can be leveraged to drive efficiency and business growth
Simran Sabherwal Jun 21, 2024 2:29 PM
The company is establishing an on-ground force dedicated to Product & Engineering
e4m Staff Jun 10, 2024 11:45 AM
The list recognises leaders who have demonstrated exceptional talent, innovation, and leadership in the marketing field, and are under 40 years of age
Interactive Avenues' 'IPL 2024: Unveiling The Fan Pulse' report is based on extensive data gathered from online platforms based on the social media buzz generated by IPL 2024
The jury that handpicked the achievers was chaired by CVL Srinivas, Country Manager – India, WPP
Cultural, Public Engagement, Tourism and Government events contributed almost 80% of the total revenue
e4m Staff May 31, 2024 12:01 PM
In under a decade, Tribes Communication has transformed from an out-of-home (OOH) advertising firm into a comprehensive marketing powerhouse
e4m Staff May 30, 2024 2:17 PM
