ITC Limited's Anuj Bansal appointed Chief Business Officer for Yoga Bar
Bansal was earlier Executive Committee Member at ITC Foods
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Karen Ngui to exit as Head of Group Strategic Marketing & Communications at DBS Bank
Prior to joining DBS Bank, Karen Ngui worked at Standard Chartered Bank
Sony’s organisational rejig plan sparks layoff buzz
SPNI India is expected to announce an organisational rejig this month, with sources indicating that up to 180 to 200 roles could be impacted as part of a cost rationalisation exercise
Rs 250–300 cr dues, no access: Broadcasters flag one-way media trade as B’desh blocks IPL
Broadcasters say that even as Bangladeshi sports continue to be monetised in India, Indian TV channels and IPL remain inaccessible in Bangladesh, reflecting a cross-border media rights imbalance
FM radio Phase III auction: Mirchi and Radio City opt out11
As compared to Phase II, which had 70 applicants, Phase III has drawn only 20 players
Marketing budgets shifting towards tier II & tier III markets: Vishal Subharwal, HDFC Life
Vishal Subharwal, CMO & Group Head – Strategy, HDFC Life, talks about the brand’s first regional multimedia campaign, association with Rishabh Pant, and the enduring relevance of ‘Sar Utha Ke Jiyo’
GenZ values ‘vibes’ and ‘feels,’ so brands should exude warmth: Anoop Manohar, Axis Bank
Speaking at the Pitch BFSI Marketing Summit 2024, Anoop Manohar, CMO of Axis Bank, tells us why brands should rethink strategies to cater to the digital-first generation as they come of age
Personalization at scale is key for modern banking: Ravi Santhanam, HDFC Bank
At the e4m BFSI Summit 2024, Ravi Santhanam of HDFC Bank detailed how digital transformation and data privacy are reshaping the direct-to-consumer banking landscape
Banking Jaise Meri Marzi: Ujjivan SFB unveils new brand campaign
The campaign underscores the bank's policy to give customers the freedom to bank at their convenience
RIP Umesh Upadhyay: A media scholar, poet and an all-weather friend
Rohit Bansal, Group Head of Communications, Reliance Industries Limited, remembers Umesh Upadhyay
Reliance Retail plans to foray into luxury jewellery segment: Isha Ambani
The Director of Reliance Retail Ventures Limited said that the company plans to enter the segment with a curated design-led experience
Moneycontrol is transforming into advanced fintech player: Mukesh Ambani
During Reliance Industries’ 47th AGM, Ambani also said Firstpost has become a definitive global news destination from India
Disney-RIL merger is the beginning of new era in India’s entertainment inc: Mukesh Ambani
Speaking at Reliance Industries AGM, Mukesh Ambani said the new entity will combine content creation with digital streaming to cater to every consumer's taste
Bigg Boss top revenue generator for Banijay Asia, says CEO Deepak Dhar
The Founder and Group CEO of Banijay Asia & Endemol Shine India talks about Bigg Boss, evolution of TV and OTT viewers and collaboration with SERA for its new space exploration-based reality show
Gigi Hadid is the face of Rabanne's Million Gold for Her
The campaign by Mert Alas and Manu Cossu has been set to Beyonce's 'Pure/Honey'
Sumit Bali named Country Head, Retail Assets and Debt Management at Yes Bank
Sumit Bali is an accomplished banking professional with over 30 years of experience in Retail Lending and Collections
Gaurav Banerjee takes charge as MD-CEO of SPNI
Gaurav Banerjee's onboarding as the new CEO of Sony is expected to propel the network in an upward growth trajectory and improve its ratings
Banijay Asia licenses format rights from Sony Pictures Television for int’l series
Banijay Asia is producing Indian remakes of five of Sony Pictures’ international scripted series
Broadband subscribers up by 50 lakh in June 2024: TRAI report
According to the report, the number has increased from 9,351 lakh at the end of May ’24 to 9,407 lakh at the end of June ’24
Schbang and BGMI collaborate with B’luru traffic police for safer commutes
Ideated and executed by Schbang and implemented by Monday Ventures, BGMI has initiated the campaign with Bengaluru Traffic Police
Reliance General Insurance celebrates siblings who always have your back in ad by SoCheers
The film showcases the promise of mutual care and support, shielding each other from life’s challenges
Sony projected to rake in up to Rs 450 cr from KBC 16
According to industry estimates, the network is expected to make Rs 200-300 crore from TV advertising revenue and sponsorship deals, and another Rs 100-150 crore from its digital platform
Hopeful AAAI approves Roadstar in few months: Pawan Bansal, IOAA Chairman
Pawan Bansal, Chairman of the Indian Outdoor Advertising Association, spoke to e4m on Roadstar’s acceptance as a common currency for the OOH sector and more
Motilal Oswal talks of Raksha Bandhan aspiration that keeps growing with sister
The campaign showcases how brothers can keep pace with their sister’s growing needs
GreyMatters Communications unveils 'Image Ki Raksha' campaign on Raksha Bandhan
GreyMatters Communications & Consulting has marked 14 years in the PR industry with registration of trademark
Raksha Bandhan 2024: From 'Rakhi' to rap, how brands celebrated sibling love
Here's the list of our favourite ad campaigns for Raksha Bandhan that celebrated jibes, jokes and the whole spectrum of sibling dynamics
Will Roadstar lead the way for OOH measurement?
IOAA proposes Roadstar as the first ever common currency for the outdoor industry, but it stands to see whether the AAAI and ISA will play along
Bad Man Gulshan Grover has blackmail lessons for sisters this Raksha Bandhan in boAt ad
The actor has tapped into his Kabira character from Hera Pheri
Zepto wants to bring the ‘Shagun ka Lifafa’ this Raksha Bandhan
The brand has rolled out a rap ad film for the campaign
Haldiram's unveils campaign for Raksha Bandhan
The TVC showcases how the thread of Rakhi is more than a symbol but a commitment to cultivate the treasured togetherness of childhood
Banijay Asia & Nadiadwala Grandson Entertainment to invest Rs 100cr+ in content: Report
The two will invest in content that spans original shows and adaptations
Shalini Pillai Banerjee joins Microsoft as Marketing Director, India & South Asia
Shalini Pillai Banerjee was with Google for over eight years, last serving as Head of Consumer Apps Marketing for India
Spykar celebrates the bond of Raksha Bandhan with #ThreadsOfLove campaign
To celebrate this occasion, the brand has curated a special "Threads of Love" hamper that is designed to symbolize the everlasting connection between siblings
Deepak Rajadhyaksha to join Sun Marathi as Business Head
Prior to this, Deepak Rajadhyaksha was heading Shemaroo Marathibana
Hashtag Orange conceptualises Raksha Bandhan campaign for The Man Company
The campaign aims to elevate the brand perception of TMC from one that only caters to a mature audience to a brand that also appeals to younger generations
DBS Bank CEO Piyush Gupta to step down, Tan Su Shan to take charge
Piyush Gupta will be stepping down from his role in March 2025
RIL’s M&E revenue up 49% in FY23-24
As per reports, Viacom18 has posted a 75% jump in revenue to Rs 8,032 crore in this FY
Cadbury Celebrations makes keepsakes to create 'memories-never-clicked' this Rakshabandhan
With #CreatingMemoriesNeverClicked, the brand has rolled out a user-friendly microsite, where individuals can transform precious, undocumented moments from their memory into realistic photos
Decks being cleared at Sony for the new CEO to take over?
Following NP Singh's stepping down in May, the network has witnessed a series of departures and role rejigs at the leadership level
Siblings Arjun and Khushi Kapoor get 'tyohar ready' in Myntra's Raksha Bandhan ads
The campaign has been conceptualised by Toaster
Amazon India’s Kedar Ravangave joins Kotak Mahindra Bank
Kedar Ravangave was Head-Marketing, Brand and Category at Amazon India
Best ads of the week: Nike embraces villainy, Urban Company blasts blue-collar biases
Creative commercials that impressed us in Week 4 of July
IGP campaign reminds sisters it’s time to send rakhis
The narrative of the campaign is inspired by the iconic & nostalgic statement "Main Samay Hu" from the mythology series Mahabharata
Akash Deep Batra moves on from DBS Bank
At DBS Bank, Batra held the position of Executive Director & Head of Marketing, Customer Experience & Analytics (Consumer Banking)
Anant and Radhika’s B(r)and, Baaja, Baaraat – an extravagant show of India’s soft power
Krishna Iyer, Director - Marketing, MullenLowe Lintas Group, writes on how the Ambani wedding has been a powerful tool for promoting Indian brands and culture globally
Urban Company dispels bias against blue-collar work in new campaign
The campaign has been conceptualised by Talented
Ranveer Singh as Chaturvedi Ji doles out salary advice in Kotak Mahindra Bank ad
The campaign promotes Kotak’s flagship offering, ActivMoney
Yes Bank launches campaign extending national support for Olympic athletes
Yes Bank is the Official Banking Partner for Paris Olympics 2024
RIL Q1 revenue up 12%
Profit drops 4% to Rs 17,448 crore
Storytelling in PR: Crafting compelling narratives for brands
Guest Column: Gitika Bangia, Head - Corporate Communications - Stryker India, writes about the art of storytelling in PR