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As compared to Phase II, which had 70 applicants, Phase III has drawn only 20 players
A P Sriram Dec 19, 2024 1:02 PM
Vishal Subharwal, CMO & Group Head – Strategy, HDFC Life, talks about the brand’s first regional multimedia campaign, association with Rishabh Pant, and the enduring relevance of ‘Sar Utha Ke Jiyo’
e4m Staff Nov 25, 2024 10:58 AM
Speaking at the Pitch BFSI Marketing Summit 2024, Anoop Manohar, CMO of Axis Bank, tells us why brands should rethink strategies to cater to the digital-first generation as they come of age
At the e4m BFSI Summit 2024, Ravi Santhanam of HDFC Bank detailed how digital transformation and data privacy are reshaping the direct-to-consumer banking landscape
The campaign underscores the bank's policy to give customers the freedom to bank at their convenience
Rohit Bansal, Group Head of Communications, Reliance Industries Limited, remembers Umesh Upadhyay
Rohit Bansal Sep 2, 2024 9:35 AM
The Director of Reliance Retail Ventures Limited said that the company plans to enter the segment with a curated design-led experience
e4m Staff Aug 29, 2024 5:03 PM
During Reliance Industries’ 47th AGM, Ambani also said Firstpost has become a definitive global news destination from India
e4m Staff Aug 29, 2024 4:04 PM
Speaking at Reliance Industries AGM, Mukesh Ambani said the new entity will combine content creation with digital streaming to cater to every consumer's taste
e4m Staff Aug 29, 2024 3:26 PM
The Founder and Group CEO of Banijay Asia & Endemol Shine India talks about Bigg Boss, evolution of TV and OTT viewers and collaboration with SERA for its new space exploration-based reality show
Aditi Gupta Aug 29, 2024 9:21 AM
The campaign by Mert Alas and Manu Cossu has been set to Beyonce's 'Pure/Honey'
e4m Staff Aug 28, 2024 1:23 PM
Sumit Bali is an accomplished banking professional with over 30 years of experience in Retail Lending and Collections
e4m Staff Aug 26, 2024 6:39 PM
Gaurav Banerjee's onboarding as the new CEO of Sony is expected to propel the network in an upward growth trajectory and improve its ratings
e4m Staff Aug 26, 2024 2:08 PM
Banijay Asia is producing Indian remakes of five of Sony Pictures’ international scripted series
e4m Staff Aug 22, 2024 1:02 PM
According to the report, the number has increased from 9,351 lakh at the end of May ’24 to 9,407 lakh at the end of June ’24
e4m Staff Aug 21, 2024 12:53 PM
Ideated and executed by Schbang and implemented by Monday Ventures, BGMI has initiated the campaign with Bengaluru Traffic Police
e4m Staff Aug 21, 2024 11:57 AM
The film showcases the promise of mutual care and support, shielding each other from life’s challenges
e4m Staff Aug 20, 2024 3:56 PM
According to industry estimates, the network is expected to make Rs 200-300 crore from TV advertising revenue and sponsorship deals, and another Rs 100-150 crore from its digital platform
Sonam Saini Aug 20, 2024 8:51 AM
Pawan Bansal, Chairman of the Indian Outdoor Advertising Association, spoke to e4m on Roadstar’s acceptance as a common currency for the OOH sector and more
Kanchan Srivastava Aug 20, 2024 8:44 AM
The campaign showcases how brothers can keep pace with their sister’s growing needs
e4m Staff Aug 19, 2024 5:27 PM
GreyMatters Communications & Consulting has marked 14 years in the PR industry with registration of trademark
e4m Staff Aug 19, 2024 5:15 PM
Here's the list of our favourite ad campaigns for Raksha Bandhan that celebrated jibes, jokes and the whole spectrum of sibling dynamics
e4m Staff Aug 19, 2024 9:01 AM
IOAA proposes Roadstar as the first ever common currency for the outdoor industry, but it stands to see whether the AAAI and ISA will play along
Kanchan Srivastava Aug 16, 2024 8:51 AM
The TVC showcases how the thread of Rakhi is more than a symbol but a commitment to cultivate the treasured togetherness of childhood
e4m Staff Aug 12, 2024 2:34 PM
The two will invest in content that spans original shows and adaptations
e4m Desk Aug 12, 2024 11:12 AM
Shalini Pillai Banerjee was with Google for over eight years, last serving as Head of Consumer Apps Marketing for India
To celebrate this occasion, the brand has curated a special "Threads of Love" hamper that is designed to symbolize the everlasting connection between siblings
e4m Staff Aug 10, 2024 5:51 PM
Prior to this, Deepak Rajadhyaksha was heading Shemaroo Marathibana
Sonam Saini Aug 10, 2024 8:27 AM
The campaign aims to elevate the brand perception of TMC from one that only caters to a mature audience to a brand that also appeals to younger generations
e4m Staff Aug 8, 2024 12:59 PM
As per reports, Viacom18 has posted a 75% jump in revenue to Rs 8,032 crore in this FY
With #CreatingMemoriesNeverClicked, the brand has rolled out a user-friendly microsite, where individuals can transform precious, undocumented moments from their memory into realistic photos
e4m Staff Aug 7, 2024 12:57 PM
Following NP Singh's stepping down in May, the network has witnessed a series of departures and role rejigs at the leadership level
Kedar Ravangave was Head-Marketing, Brand and Category at Amazon India
Neeta Nair Aug 5, 2024 12:48 PM
The narrative of the campaign is inspired by the iconic & nostalgic statement "Main Samay Hu" from the mythology series Mahabharata
At DBS Bank, Batra held the position of Executive Director & Head of Marketing, Customer Experience & Analytics (Consumer Banking)
e4m Desk Jul 31, 2024 11:51 AM
Krishna Iyer, Director - Marketing, MullenLowe Lintas Group, writes on how the Ambani wedding has been a powerful tool for promoting Indian brands and culture globally
Krishna Iyer Jul 29, 2024 3:49 PM
Guest Column: Gitika Bangia, Head - Corporate Communications - Stryker India, writes about the art of storytelling in PR
Gitika Bangia Jul 16, 2024 3:15 PM
The "ads" for a gaming app named Aviator also has deepfakes of Neeta Ambani, Gautam Adani and Yogi Adityanath
Sudhir Sitapati, MD and CEO of Godrej Consumers Products Limited, is optimistic about revival in rural consumption and feels that the upcoming budget should stimulate rural growth
Kanchan Srivastava Jul 12, 2024 4:13 PM
Brands homegrown and global that gained significant media attention during the grand nuptials and related festivities
The agency aims to disrupt the traditional cookie-cutter approach to brand storytelling by creating resonant stories that deliver measurable impact for clients
e4m Staff Jul 10, 2024 5:55 PM
