Industry leaders are also calling for higher infrastructure spending, stronger credit support for MSMEs, and targeted incentives to improve competitiveness
The TVC is conceptualized by Lightbox, the in-house creative studio of Godrej Consumer Products Ltd.
In this edition of Pitch BrandTalk, Nalin Jain, CMO, Godrej Capital, focuses on MSMEs as a growth driver, leveraging the legacy of the Godrej Industries Group, the brand's latest campaign & more
Nilesh Kotalwar earlier served as AVP - Business Transformation at Godrej Consumer Product Limited
This is a significant increase for the FMCG giant, considering up until a few years ago, this spend was around Rs 350-400 crores
Ashwin Moorthy, CMO of GCPL, shared that ad spends constitutes 10-12% of their total expenditure
Sudhir Sitapati, MD and CEO of Godrej Consumers Products Limited, is optimistic about revival in rural consumption and feels that the upcoming budget should stimulate rural growth
A distinguished marketing veteran, Sitapati is recognized as one of the top leaders in the field
The account will be serviced from the agency’s Mumbai office
As part of the campaign, wood-themed air conditioning units and life-size refrigerators were seen on the baggage conveyor belts with "Just Arrived" tags
The new campaign titled 'Hum Samajthe Hain Business' has been conceptualised by Publicis India
Nisaba Godrej is Executive Chairperson of Godrej Consumer Products
Nyrika Holkar will take on the same role for Godrej Enterprises Group
Godrej Enterprises Group will be controlled by Jamshyd Godrej as Chairperson and Managing Director; Nyrika Holkar as Executive Director, and their immediate families
In today’s ‘In her footstep’ series, Godrej Industries' Sujit Patil shares the valuable lessons he has learned throughout his journey from women
On 'Mr Perfectionist', Aamir Khan's birthday, we revisit some of his iconic ads and endorsements over the years
The campaign delivers personalized micro-messages designed to connect with the growth aspirations of women entrepreneurs and aspiring female homeowners
A significant portion of this ad spend will go to TV media, mainly sports and news channels and digital, advertisers said
Godrej Consumer Products has recorded an operating revenue of Rs 3,623 crore for the quarter
The brand film is conceptualized by Creativeland Asia
The campaign shines a light on the ordinary citizens who have shaped India's extraordinary diamond jubilee
Sudhir Sitapati, MD and CEO of Godrej Consumer Products, was delivering the Subhas Ghosal Memorial Lecture at the Advertising Agencies Association of India (AAAI) event on Thursday
Most creative spots we saw between December 1 and 15
The TVC is conceptualized by Lightbox, the in-house creative studio of Godrej Consumer Products
The campaign is titled #GrowthKiUdaan
Conceptualized by Lightbox, the in-house creative studio of GCPL.
The campaign uses Augmented Reality
The TV campaign has been conceptualized by Lightbox, the in-house creative studio of GCPL
To spread awareness of home security, Godrej Security Solutions has conceptualized a life-sized locker on wheels with a smart home integrated in it. It has started touring in Mumbai
The digital films convey that with new furniture at home, the whole family can enjoy watching cricket together
The mandate will be serviced from the agency’s Mumbai office
The brand has launched a campaign about the importance of cattle health
The total revenue in the first quarter stood at Rs 3,448.91 crore, up 10.36%
The company has unveiled a new ad with Keerthy for their range of home lockers and electronic home security solutions
The film is conceptualized by the company's in-house design studio Light box
The GCPL brand has roped in the actor for a TVC promoting its ready-to-mix floor cleaner
The newly launched campaign “Welcome to the Family” is a series of five films that showcase stories about a quintessential Indian family
The new ad film shows cattle approaching court to demand for better quality feed
#PerfectforDadRecipe urges consumers to look beyond traditional gender roles through an emotional and inspiring campaign
The OOH creative emphasizes how the Godrej Properties’ project addresses the parking space shortage issue in Matunga
The campaign is an attempt to change society’s narrow-minded views about working mothers
The campaign is conceptualized by SoCheers
Sarkar earlier served as Director, Sales and Marketing – Beverages for India, Nepal, Bhutan, Sri Lanka and Bangladesh at PepsiCo
The RCCL FMCG business is being sold to GCPL along with the trademarks of Park Avenue (for the FMCG category), KS, KamaSutra and Premium, through a slump sale
The film is conceptualized by Creativeland Asia
The TVC has been conceptualized by Bates CHI & Partners Indonesia
The film is by Creativeland Asia for Kisan Diwas
Here's our pick for the most creative spots between December 1st and 15th
The film has been conceptualized by The Womb
The campaign has been curated by Creativeland Asia