Once a premium digital ad staple, YouTube’s masthead ads have now become a pricier, less exclusive option, with advertisers now questioning its ROI

Deep Kalra Oct 8, 2024 4:00 PM

Prior to this, Vikas Sharma served as Associate Producer at Bandra West Pictures for eight years

e4m Staff Aug 8, 2024 12:43 PM

Amit Agarwal has over 18 years of career spanning across several prestigious organizations, including Tata, KPMG, ZEE, Jana Bank, and Indiabulls

e4m Staff Aug 6, 2024 3:27 PM

Nandadeep Jayakar has three decades of experience in management, operations and supply chain

e4m Staff Jul 25, 2024 12:41 PM

e4m TechManch 2024 saw an panel of industry leaders examine how emerging technologies are revolutionising the field of digital marketing

e4m Staff Jul 22, 2024 12:30 PM

NFT enthusiasts and observers say these token can offer unique value by providing verifiable ownership and rarity, and is a power tool for brands

Shantanu David Jun 14, 2024 8:57 AM

Industry experts say poll pundits & news channels need to refine methodologies and move along with changes in political landscape and voter preferences to avoid such ‘directionally-wrong’ predictions

Kanchan Srivastava Jun 5, 2024 8:45 AM

Other names on the Blockout 2024 list are Priyanka Chopra, Virat Kohli, Taylor Swift, Kim Kardashian and Rihanna

e4m Desk May 16, 2024 12:41 PM

On its Community platform, YouTube has said it could take action against creators and viewers if its terms are violated

e4m Desk Apr 16, 2024 12:56 PM

Building Blocks of Retail Summit by BW Retail World is a conference designed for professionals and businesses operating within the retail industry

e4m Staff Mar 13, 2024 5:15 PM

This investment also strengthens GotBit Hedge Fund's support for 5ireChain's ambitious USD 10 million grant program

e4m Staff Feb 29, 2024 4:27 PM

The app was launched in Ayodhya on the occasion of consecration of Ram Temple on Monday

e4m Staff Jan 22, 2024 3:58 PM

The 'Mumbai ka Pyaar' campaign aims to create a feeling of belongingness for the city dwellers

e4m Staff Jan 3, 2024 12:26 PM

At the e4m Screenage Conference, experts deliberated on how brands should make use of location-based marketing, and the required outlook for the best use of this data

e4m Staff Dec 1, 2023 10:50 AM

Ex-Dentsu CEO Arijit Ray talks to e4m about his new company

Tanzila Shaikh Nov 22, 2023 6:36 PM

Viewers can tune in to Loco on 17th October 2023 to watch the event live

e4m Staff Oct 4, 2023 6:29 PM

The alliance parties will abstain from participating in shows and events featuring the anchors

e4m Staff Sep 14, 2023 5:47 PM

The campaign encourages Indians to embrace the smart lock screen

exchange4media Staff Aug 31, 2023 6:59 PM

The installations have been put up on the Western line

Tanzila Shaikh Aug 18, 2023 7:43 PM

Puneet Das, President - Packaged Beverages (India and South Asia), Tata Consumer Products, spoke to e4m on the brand’s latest hyperlocal ‘Desh Ke Dhaage’ campaign

Sohini Ganguly Aug 11, 2023 9:05 AM

The program will be run by Navonil Chatterjee, ex-Joint President & Chief Strategy Officer of Rediffusion

exchange4media Staff Jul 6, 2023 1:52 PM

BW Businessworld presents ‘BW Web 3.0 Summit & Awards’ celebrating the industry leaders navigating the domain of blockchain and Web 3.0 in its first edition

exchange4media Staff Jun 17, 2023 3:58 PM

Geo Granularity, developed by GroupM Nexus’s Finecast, will enable more precise audience reach and ad spend optimisation

exchange4media Staff Jun 15, 2023 11:56 AM

AGL has been handling dealer marketing for Maruti Suzuki in North, East and Central India

exchange4media Staff Jun 6, 2023 1:57 PM

The BW People HR Excellence Awards 2023 will honour organizations and individuals who have made significant contributions to the field of HR

exchange4media Staff May 27, 2023 8:42 AM

Samsung, Tile, Chipolo, eufy Security, and Pebblebee have expressed support for the draft specification

exchange4media Staff May 2, 2023 6:50 PM

The ‘Ab Chalegi Finger Key’ campaign brought out a brilliant connection between a digital lock and electronic voting machine amid elections

exchange4media Staff Mar 31, 2023 8:52 AM

Guest Column: Arijit Ray, the CEO & Founder of The Unlock Company pens down a memoir for filmmaker Pradeep Sarkar

Arijit Ray Mar 29, 2023 9:35 AM

High purchasing power, good infra and strong manufacturing sector are some of the key reasons why Tamil Nadu has emerged as a natural choice for brands

Nilanjana Basu Feb 24, 2023 8:33 AM

Loco recently raised $42 million, which was the largest Series A round in Indian and South East Asian gaming history

exchange4media Staff Feb 22, 2023 11:39 AM

As part of e4m TechTalk series, Rachna Lokhande, an OOH industry leader and founder of Glocal Bridge, writes about some key developments in the DOOH sector

Rachna Lokhande Feb 13, 2023 9:02 AM

Pakistan government has complained to Twitter about a News9 Plus expose on human rights violations in Balochistan

exchange4media Staff Feb 7, 2023 8:04 PM

As per the FM, the policy will push innovation and research by start-ups and academia

exchange4media Staff Feb 1, 2023 12:36 PM

Digital industry leaders say they expect the government to take steps for accelerating growth in the metaverse domain while promoting digital media and technology

Shantanu David Jan 30, 2023 8:26 AM

The winners have been awarded for cutting-edge digital initiatives and delivering on-demand governance and services to citizens

exchange4media Staff Jan 20, 2023 9:22 PM

Abhinav Iyer, Senior General Manager, Marketing & Strategy at The Muthoot Group breaks down Muthoot Finance's new campaign, out just in time for 2023

exchange4media Staff Dec 31, 2022 7:05 PM

While Durrani is VP-Operations at present, Dhembre is the CTO

exchange4media Staff Dec 15, 2022 11:39 AM

Devika Sharma, Director - APAC O&O Business, InMobi, delivered the keynote address in which she spoke about creating content that captivates

exchange4media Staff Nov 30, 2022 8:35 AM

The startup will utilise the funds for blockchain technology

exchange4media Staff Nov 1, 2022 12:01 PM

The campaign starts on Sunday, September 18 at 9 pm

exchange4media Staff Sep 16, 2022 11:43 AM

Ghosh joins Locomotive Global Media from Emmay Entertainment and Motion Pictures where she headed the content vertical

exchange4media Staff Sep 12, 2022 12:02 PM

The campaign hinges on the theme of "trust", which builds on the brand's core proposition

exchange4media Staff Sep 10, 2022 8:49 AM

The social media team of Saurav Ganguly accidentally copy-pasted not just the required caption but also the instructions given by Meesho for the teaser campaign, ruining all the suspense

exchange4media Staff Sep 2, 2022 4:59 PM

The D2C segment emerges as the key propeller of this growth; reflecting a robust CAGR of near 45% levels

exchange4media Staff Aug 16, 2022 2:32 PM

Experts say locked phone screens offer endless possibilities for brands, but caution that the space should be used mindfully to attract customers and ensure they are not annoyed or overwhelmed

Shantanu David Aug 2, 2022 8:30 AM

The FIFAe World Cup, FIFAe Club World Cup, & FIFAe Nations Cup will be broadcast exclusively in Hindi between July 14th and 30th on Loco

exchange4media Staff Jul 15, 2022 11:19 AM

Industry observers note that such advancement in tech helps brands to directly access and influence users in a real-time arena

Shantanu David Jul 12, 2022 8:33 AM

Industry observers tell e4m that marketers tap gaming brands as it gives them a unique opportunity to attach themselves to passion points

Shantanu David Jul 6, 2022 8:20 AM

Pearl Gill named Head of Production

exchange4media Staff Jun 30, 2022 4:31 PM

The franchise-based league will have its finals offline via a LAN event

exchange4media Staff Jun 27, 2022 9:54 AM