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The campaign has a 360-degree launch strategy, incorporating digital platforms, television, OTT, print media and out-of-home (OOH) advertising
e4m Staff Aug 28, 2024 4:10 PM
Brajesh Pathak, Deputy Chief Minister of Uttar Pradesh, was the Chief Guest this year
The e4m Business Leaders Retreat saw Amit Verma, the co-founder and CEO of DigitUp, diving deep into the mechanism of the ML SEO process
Prior to this, Akhilesh Ramachandran was with Famous Innovations as Senior Vice President and Business Head
e4m Staff Jul 24, 2024 11:46 AM
Contextual advertising continues to attract marketers due to its ability to reach the target without using personal data; innovations in machine learning have powered it further, share experts
Shantanu David Jul 5, 2024 9:06 AM
Rajput, who started his career in media with 'Doordarshan' in 1995, has nearly 29 years of experience working in the industry
The Delhi-based senior journalist Malhotra replaces Rajesh Ramachandran
The campaign is centred on Emcure Pharmaceuticals’ vision to go beyond cure and enable healthier living for individuals
e4m Staff May 3, 2024 12:28 PM
Ramachandran took charge as The Tribune’s Editor-in-chief in May 2018
e4m Staff Apr 25, 2024 4:55 PM
Putting the spotlight on some of the memorable ads of Rashmika Mandanna on her birthday
As per the Uniform Code for Pharmaceutical Marketing Practices, pharma firms cannot offer financial advantages, gifts or personal benefits to healthcare professionals
e4m Staff Mar 13, 2024 12:33 PM
On one hand where brand building helps build an emotional connect with the consumer, performance marketing is gaining muscle for its promising ROI. But does one take priority over the other?
Chehneet Kaur Sep 4, 2023 9:08 AM
The summit and awards will be held at India International Centre, New Delhi
exchange4media Staff Sep 1, 2023 8:29 AM
The account will be serviced from the agency’s Gurugram office
exchange4media Staff Aug 31, 2023 1:06 PM
The “Toing Craze”video and social campaign also reached over 41 million users during the same time period
exchange4media Staff Jul 7, 2023 11:51 AM
LLM technology has the possibility of bringing in impactful campaigns, which will provide brands and marketers with a better ROI, say industry experts
Shantanu David Jun 29, 2023 8:35 AM
Prior to this, Ramachandran was with MullenLowe Lintas Group as VP
exchange4media Staff May 11, 2023 11:43 AM
As part of this weekly series, Omnicom Media Group’s Chief Content Officer Shailja Saraswati Varghese spoke to us about being a fitness enthusiast, how she spends her weekends and her vacation plans
exchange4media Staff Apr 8, 2023 8:24 AM
Industry heads are unanimous that advancements in tech will make voice search more accessible, convenient and personalized, unlocking more opportunities for e-commerce brands and related domains
Nilanjana Basu Apr 4, 2023 8:37 AM
The actor will headline the pharma company's digital campaign
exchange4media Staff Feb 27, 2023 3:25 PM
Ramachandran was till recently Managing Director at Accenture
exchange4media Staff Feb 8, 2023 10:27 AM
He replaces Alan Jope who will retire from the company at the end of 2023
exchange4media Staff Jan 31, 2023 8:23 AM
Arvind RP, Senior Director, Marketing & Communications, McDonald’s India (West & South), speaks to e4m on inflation, the company’s media mix, the new menu and expansion plans
Kanchan Srivastava Jan 17, 2023 8:44 AM
Web3 can build solutions that prioritise user privacy & security while improving the overall user experience, say industry players
Shantanu David Jan 9, 2023 8:42 AM
The #DontGetCaught campaign aims to educate Indians about the Human Papillomavirus (HPV), which can cause cervical, vaginal, vulvar and anal cancers
exchange4media Staff Dec 10, 2022 6:00 PM
The polls predicted BJP was poised to sweep Gujarat but it would lose Himachal Pradesh in a tight race with Congress
exchange4media Staff Dec 9, 2022 11:27 AM
Ramachandran has more than 22 years of experience in venture capital and investment banking domains
exchange4media Staff Oct 7, 2022 12:40 PM
The office of the Director General of Police, Bilaspur, put out a new notification on Tuesday, retracting the earlier order
exchange4media Staff Oct 4, 2022 11:47 AM
The agency will be responsible for driving the brand's growth, expansion, and digital transformation
exchange4media Staff Aug 24, 2022 12:09 PM
At TechManch 2022 conference, Mindshare’s Global Chief Innovation Officer delivered a keynote address on ‘Mapping The New Digital Marketing Shifts'
exchange4media Staff Aug 17, 2022 8:36 AM
Roy Price, Founder of entertainment studio International Art Machine, says there are major opportunities to invent on behalf of customers - both Indian and global audiences
Javed Farooqui Aug 2, 2022 8:34 AM
The #hpvsearchkiyakya is a public awareness campaign to educate about HPV prevention
exchange4media Staff Jul 11, 2022 9:01 AM
UP Deputy Chief Minister Brajesh Pathak was the Chief Guest
exchange4media Staff Apr 29, 2022 1:51 PM
The company said Jagdeep Singh Sandhu has been terminated for doing biased reporting in favour of a political party in Punjab
exchange4media Staff Mar 29, 2022 9:30 PM
The latest marketing campaign #ChampionsKaChampion is the first in a series of films
exchange4media Staff Mar 25, 2022 1:25 PM
80dB will support Jellysmack in India on a range of strategic initiatives that will underpin the company’s communications efforts
exchange4media Staff Feb 23, 2022 2:25 PM
In today's edition of ‘Pride of India Brands 2021’ series, Yogesh Bhatia, CEO of LML Electric, shares how the company has surpassed uncertainties, its investment plans and the road ahead
Kanchan Srivastava Feb 15, 2022 8:43 AM
Lack of standardization in the industry and practices like bidding need to be addressed for influencers across levels to get fair pay, believe experts
Mansi Sharma Feb 4, 2022 8:30 AM
We begin our year-ender series with a compilation of some of the best marketing campaigns that created sensation on social media platforms
Kanchan Srivastava Dec 6, 2021 8:07 AM
It will be available in all the countries where Prime Video is available, though customers will need to have Big Sur 11.4 and above to be able to download and install the app
exchange4media Staff Nov 16, 2021 3:02 PM
This association aims to create awareness on diabetes management and early insulin adoption
exchange4media Staff Nov 10, 2021 5:40 PM
Prior to joining VMLY&R, Hammacott was Regional Head of Experience at Publicis Sapient
exchange4media Staff Nov 9, 2021 10:55 AM
Explore the many benefits of bringing home Miraie-enabled appliances by Panasonic
exchange4media Staff Oct 28, 2021 11:00 AM
By flipping the genders of the gazer and the gazed in the ad, the brand has subverted traditional male-dominated narratives in the men's innerwear space
exchange4media Staff Oct 8, 2021 1:02 PM
There can't be any loss of reputation, goodwill or brand equity from Amul's ad that was essentially banned for 14 years ago, said Lux industries Executive Director Saket Todi
exchange4media Staff Sep 27, 2021 10:56 AM
