A 'unity of purpose' has been witnessed between Hindu and Muslim supremacists, who consider themselves the sole spokespersons of 'their community'.
The campaign has a 360-degree launch strategy, incorporating digital platforms, television, OTT, print media and out-of-home (OOH) advertising
Brajesh Pathak, Deputy Chief Minister of Uttar Pradesh, was the Chief Guest this year
The e4m Business Leaders Retreat saw Amit Verma, the co-founder and CEO of DigitUp, diving deep into the mechanism of the ML SEO process
Prior to this, Akhilesh Ramachandran was with Famous Innovations as Senior Vice President and Business Head
Contextual advertising continues to attract marketers due to its ability to reach the target without using personal data; innovations in machine learning have powered it further, share experts
Rajput, who started his career in media with 'Doordarshan' in 1995, has nearly 29 years of experience working in the industry
The Delhi-based senior journalist Malhotra replaces Rajesh Ramachandran
Before joining Glenmark, she was working with Lupin
The campaign is centred on Emcure Pharmaceuticals’ vision to go beyond cure and enable healthier living for individuals
Sidharth Malhotra features in a new campaign for the brand
Ramachandran took charge as The Tribune’s Editor-in-chief in May 2018
Putting the spotlight on some of the memorable ads of Rashmika Mandanna on her birthday
As per the Uniform Code for Pharmaceutical Marketing Practices, pharma firms cannot offer financial advantages, gifts or personal benefits to healthcare professionals
On one hand where brand building helps build an emotional connect with the consumer, performance marketing is gaining muscle for its promising ROI. But does one take priority over the other?
The summit and awards will be held at India International Centre, New Delhi
The account will be serviced from the agency’s Gurugram office
The “Toing Craze”video and social campaign also reached over 41 million users during the same time period
LLM technology has the possibility of bringing in impactful campaigns, which will provide brands and marketers with a better ROI, say industry experts
Prior to this, Ramachandran was with MullenLowe Lintas Group as VP
As part of this weekly series, Omnicom Media Group’s Chief Content Officer Shailja Saraswati Varghese spoke to us about being a fitness enthusiast, how she spends her weekends and her vacation plans
Industry heads are unanimous that advancements in tech will make voice search more accessible, convenient and personalized, unlocking more opportunities for e-commerce brands and related domains
The Chief Guest on the occasion was Dr Shashi Tharoor
The actor will headline the pharma company's digital campaign
Ramachandran was till recently Managing Director at Accenture
He replaces Alan Jope who will retire from the company at the end of 2023
Macdonald has been with the agency for 18 years
Arvind RP, Senior Director, Marketing & Communications, McDonald’s India (West & South), speaks to e4m on inflation, the company’s media mix, the new menu and expansion plans
Web3 can build solutions that prioritise user privacy & security while improving the overall user experience, say industry players
The #DontGetCaught campaign aims to educate Indians about the Human Papillomavirus (HPV), which can cause cervical, vaginal, vulvar and anal cancers
The polls predicted BJP was poised to sweep Gujarat but it would lose Himachal Pradesh in a tight race with Congress
Ramachandran has more than 22 years of experience in venture capital and investment banking domains
Mukesh Rajpoot named Editor-in-Chief
The office of the Director General of Police, Bilaspur, put out a new notification on Tuesday, retracting the earlier order
The agency will be responsible for driving the brand's growth, expansion, and digital transformation
At TechManch 2022 conference, Mindshare’s Global Chief Innovation Officer delivered a keynote address on ‘Mapping The New Digital Marketing Shifts'
Roy Price, Founder of entertainment studio International Art Machine, says there are major opportunities to invent on behalf of customers - both Indian and global audiences
The #hpvsearchkiyakya is a public awareness campaign to educate about HPV prevention
UP Deputy Chief Minister Brajesh Pathak was the Chief Guest
The company said Jagdeep Singh Sandhu has been terminated for doing biased reporting in favour of a political party in Punjab
The latest marketing campaign #ChampionsKaChampion is the first in a series of films
80dB will support Jellysmack in India on a range of strategic initiatives that will underpin the company’s communications efforts
In today's edition of ‘Pride of India Brands 2021’ series, Yogesh Bhatia, CEO of LML Electric, shares how the company has surpassed uncertainties, its investment plans and the road ahead
Lack of standardization in the industry and practices like bidding need to be addressed for influencers across levels to get fair pay, believe experts
We begin our year-ender series with a compilation of some of the best marketing campaigns that created sensation on social media platforms
It will be available in all the countries where Prime Video is available, though customers will need to have Big Sur 11.4 and above to be able to download and install the app
This association aims to create awareness on diabetes management and early insulin adoption
Prior to joining VMLY&R, Hammacott was Regional Head of Experience at Publicis Sapient
Explore the many benefits of bringing home Miraie-enabled appliances by Panasonic
By flipping the genders of the gazer and the gazed in the ad, the brand has subverted traditional male-dominated narratives in the men's innerwear space