manisha-kapoor
The Secretary-General of ASCI said that brands should avoid misleading consumers or implying non-existent endorsements and maintain transparency, to uphold consumer trust
Chehneet Kaur Aug 2, 2024 2:28 PM
Many of the major players in India’s e-commerce industry were found to be indulging in deceptive practices with healthtech, travel and fintech being the biggest violators
Payal Gwalani Aug 2, 2024 9:13 AM
According to industry experts, these declarations can give away signals or hints of a major product launch or a response to a competitor's recent move
Aditi Gupta Jun 20, 2024 9:01 AM
According to the directive, old ads are exempt from the mandate. Only the new ones will have to comply with the self-declaration requirement
According to ASCI's Annual Complaints Report, baby care emerged as a new contender in the top violators category with influencer promotions contributing to 81% of cases
e4m Staff May 22, 2024 4:07 PM
This collaboration comes amidst the growing complexity of the advertising landscape, especially with respect to digital advertising
e4m Staff Mar 26, 2024 2:47 PM
Asked about the status of the 2016 complaint against Patanjali, Manisha Kapoor, CEO & Secretary General of ASCI, said the case was still pending in the Bombay High Court
Tanzila Shaikh Mar 5, 2024 9:38 AM
Effective February 15, 2024, these guidelines aim to ensure that environmental claims made by advertisers are reliable, verifiable, and transparent
e4m Staff Jan 18, 2024 8:58 AM
The CEO and Secretary General of ASCI, Manisha Kapoor took to LinkedIn to issue a stern warning to these influencers who don't adhere to the standard format for promotional write-ups on the platform
Tanzila Shaikh Oct 18, 2023 1:38 PM
The sheer number of ad violations begs the question of whether agencies are having trouble interpreting the advertising body's guidelines
Tanzila Shaikh Sep 21, 2023 7:50 AM
The regulator body has said these ads must avoid using images or themes that cause unjustified distress to consumers
exchange4media Staff Jul 20, 2023 11:41 AM
The #YouDontSeeMe campaign was launched by the Unstereotype Alliance, a collaborative platform convened by UN Women
exchange4media Staff Jul 6, 2023 2:30 PM
ASCI can onboard a legal expert but they cannot be given enforcement powers, Rohit Kumar Singh, Secretary, Dept of Consumer Affairs told e4m
Tanzila Shaikh Jun 29, 2023 9:06 AM
Earlier this month, the edtech company received flak for its ad with Google CEO's AI-generated likeness
exchange4media Staff Jun 23, 2023 2:39 PM
The Department of Consumer Affairs and ASCI discussed interactive consultation with stakeholders on ‘Dark Patterns’
exchange4media Staff Jun 14, 2023 9:25 AM
As per ASCI’s Annual Complaints Report 2022–23, 92% of gaming ads reviewed did not adhere to the guidelines for the sector and failed to inform consumers about the risks of financial loss & addiction
exchange4media Staff May 17, 2023 11:35 AM
As controversies and violations of the ASCI code rise in tandem with digital advertising, ASCI CEO and Secretary General Manisha Kapoor calls for brainstorming within the creative industry
Kanchan Srivastava Feb 7, 2023 9:03 AM
EatFit claims that Kellogg's lifted its “Kuchh Kar Dikhane Ki Bhook” campaign launched for the ICC world cup last November and used the same tagline in the latter’s campaign
Kanchan Srivastava Feb 3, 2023 1:40 PM
As per the ASCI report, 84% of violative ads in the last two years belonged to D2C brands
exchange4media Staff Feb 2, 2023 1:40 PM
Most industry players opine that while the rules will make the industry more accountable, there will be an impact on the content creation and storytelling
Kanchan Srivastava Jan 30, 2023 9:07 AM
As per the regulatory body, disclaimers should be neither long or complex since 80% of consumers do not notice them in ads, according to its recent study
exchange4media Staff Jan 24, 2023 11:58 AM
According to the report, there has been a 14% rise in the number of complaints as compared to 2021-22
exchange4media Staff Nov 16, 2022 11:23 AM
The regulatory body has uncovered certain tactics like drip pricing, trick questions, nagging, disguised ads, bait and switch in ads across platforms
exchange4media Staff Nov 10, 2022 11:51 AM
The paper calls for greater scrutiny and restraint in permitting descriptive trademarks to brands
exchange4media Staff Oct 13, 2022 12:03 PM
Subhash Kamath, the outgoing chairman, will now be a part of the Consultative Committee of the board
exchange4media Staff Sep 29, 2022 6:52 PM
ASCI code defines the qualification criteria for brand extensions, which are permitted under the law, versus surrogate advertising that is prohibited under the law, ASCI CEO Manisha Kapoor told e4m
Kanchan Srivastava Sep 6, 2022 8:19 AM
ASCI CEO Manisha Kapoor told e4m the education sector continues to remain a concern and that the regulatory body was pursuing a detailed report on the EdTech industry
Kanchan Srivastava Jun 29, 2022 8:17 AM
Education, Healthcare, and Personal Care are the top 3 violative categories, as per ASCI’s annual complaints report
exchange4media Staff Jun 28, 2022 12:22 PM
While the government talks about a hefty penalty on advertising regulation violators, the ambiguity in the guidelines may allow brands and influencers to escape the penalty, assert experts
Kanchan Srivastava Jun 14, 2022 9:02 AM
The updates are related to gender identity, sexual orientation, body type, age or physical and mental conditions
exchange4media Staff May 25, 2022 12:14 PM
Kapoor has been the Secretary-General of the organization since 2020
exchange4media Staff Apr 12, 2022 8:26 AM
Gen-secretary Manisha Kapoor said that while offensive ads are flagged or removed as per consumer sentiments, ASCI considers the viewpoints of ordinary citizens not those of hypersensitive individuals
Kanchan Srivastava Oct 28, 2021 11:27 AM
While Amitabh Bachchan ending his association with Kamla Pasand may set a new precedent in responsible advertising, ASCI has always been clear about keeping celebs away from pan masala ads
exchange4media Staff Oct 12, 2021 12:31 PM
The paid service is open to all members and non-members of ASCI and can be used by the advertisers and agencies during the pre-production phase of the campaigns
Mansi Sharma Sep 22, 2021 7:46 AM
e4M Influencer Marketing Conference: Editor Naziya Alvi Rahman spoke to Manisha Kapoor, Lakshmi Balasubramanian, Sagar Pushp, Viraj Sheth, Shahir Muneer and Vikram Kari
exchange4media Staff Sep 18, 2021 9:00 AM
Experts compile a definitive rule book to avoid moment marketing faux pas
Mansi Sharma Aug 18, 2021 8:43 AM
The advertising body noted that it processed 6149+ complaints, and achieved 97% compliance rate from advertisers between 2020 and 2021
exchange4media Staff Jul 26, 2021 10:44 AM
ASCI is looking into the issue after identifying it as an 'emerging area of concern'
exchange4media Staff Jul 23, 2021 4:07 PM
ASCI had organised a social media roundtable to talk about the success of its influencer guidelines and discuss the way ahead
exchange4media Staff Jul 1, 2021 8:56 AM
ASCI Secretary-General Manisha Kapoor addresses all the FAQs of the Influencer Guidelines and the process behind the formulation of the rules
Mansi Sharma May 31, 2021 9:00 AM
Set up by the European Advertising Standards Alliance in 2008, ICAS is a global platform of self-regulatory organisations
exchange4media Staff May 12, 2021 11:43 AM
A panel of the industry's brightest female minds discusses why advertising today needs to realistically reflect the changes in the world and challenge stereotypes
Misbaah Mansuri Mar 31, 2021 8:54 AM
The study, GenderNext, is the first of several initiatives ASCI will undertake in 2021 as part of a year-long focus on gender
exchange4media Staff Mar 26, 2021 11:38 AM
Manisha Kapoor, Secretary General, ASCI, opens up about the body’s guidelines for social media influencers, what's in it for brands, and more
Misbaah Mansuri Feb 22, 2021 8:29 AM
Kapoor, Secretary-General, ASCI, shared that the council intends to use social media significantly as a part of its 2021 awareness campaign
Misbaah Mansuri Feb 10, 2021 8:33 AM
ASCI in touch with gaming companies & their representatives for inputs on fair and effective gaming guidelines, Secretary-General Manisha Kapoor tells e4m
Javed Farooqui Nov 26, 2020 7:44 AM
ASCI has also upheld misleading ad claims made on various digital platforms
exchange4media Staff Nov 12, 2020 12:20 PM
Kapoor has been part of ASCI’s Consumer Complaints Council for the past five years
exchange4media Staff Aug 31, 2020 12:24 PM
