marketing-strategies

`marketing-strategies`

Driving marketing strategies with data analytics: Now and beyond

e4m Blog: In this post, let’s explore the role of data analytics in marketing, the different marketing analytics tools, the benefits of data analytics in marketing and more

e4m Desk Sep 6, 2024 1:42 PM

'KRBL moved from being campaign-led to having continuous media presence'

Kunal Sharma, Head of Marketing & Business Head Modern Trade and Ecommerce, KRBL Limited, talks about the regional approach to marketing, increasing market share, recalibrating media strategy and more

Simran Sabherwal Feb 19, 2024 8:36 AM

How Reels, Gen Z and chatbots will redefine social media in 2023

Experts share insights on how social media trends will alter brand marketing strategies in the upcoming year

Tanya Dwivedi Dec 27, 2022 2:38 PM

Licious is not just a meat brand, it’s a holistic meat destination: Santosh Hegde

In conversation with e4m, Santosh Hegde of Licious speaks in detail about the innovative meat delivery industry and how Licious works towards making meat buying a holistic experience

Nilanjana Basu Sep 27, 2022 8:49 AM

First edition of e4m Pride of India Brands honours 175 Indian brands

The brands were recognized and celebrated for setting new standards of innovation and excellence in their products, processes and marketing practices

exchange4media Staff Apr 21, 2022 9:18 PM

Next level of digital growth: How gaming brands are playing it right with mobile marketing

With PMAR predicting that digital will grow its share to 37% in 2022 and mobile will command 96% of this spends, mobile advertising is expected to dominate the gaming marketing space

Shantanu David Mar 7, 2022 8:55 AM

Fan2Play ropes in Ajay Thakur as brand ambassador

Talking about the association, the former Indian national Kabaddi team captain said that Fan2Play and Kabaddi have the same ethos, as both of them are games of skills

exchange4media Staff Feb 10, 2022 2:59 PM

‘Consumer centricity is our biggest asset at Wakefit.co’

In today's edition of ‘Pride of India Brands 2021’ series, Wakefit.co Co-founder & Director Chaitanya Ramalingegowda talks about the brand journey and marketing strategies for the company

Mansi Sharma Feb 8, 2022 8:50 AM

Increasing brand awareness during Covid-19: Obstacles and solutions

Guest Column: Rishi Kajaria, MD, Kajaria Bathware, and JMD, Kajaria Ceramics, shares ideas to bolster a marketing plan for leaving a lasting impression on the target audience

Rishi Kajaria Feb 4, 2022 8:29 AM

Nippon Paint unveils TVC for its recently launched Walltron Patrol Vehicle

Chennai residents who need waterproofing solutions can avail the services by calling the toll-free number which will bring the Walltron Patrol Vehicle to their doorsteps

exchange4media Staff Jan 10, 2022 5:54 PM

'We went with 60:40 traditional to digital approach to promote Bhuvan Bam's Dhindora'

Show producer Rohit Raj shared the details of marketing strategies they used to reach a larger cohort of people and why they decided to go heavy on traditional marketing

Mansi Sharma Dec 22, 2021 9:13 AM

'Customer segmentation helps brands to be present at the right time, at the right place'

India Brand Conclave 2021: A stellar panellists of industry leaders shared their views on ‘Has marketing changed from knowing your customer to knowing your customer segment?’

exchange4media Staff Dec 21, 2021 9:00 AM

Why are brands betting big on lock screen advertising?

Brands are perfecting discoverability, unleashing their potential, and engaging with their target audience via impactful campaigns through InMobi’s lock screen advertising platform, Glance

exchange4media Staff Nov 25, 2021 8:31 AM

Neobank muvin signs Hardik Pandya as brand ambassador

The cricketer will represent muvin across 360-degree campaigns, which kickstarted with a muvin x Hardik Pandya digital film on the brand's digital & social properties

exchange4media Staff Nov 11, 2021 12:59 PM

Building the festive connect: Will brands tap into emotions for consumers’ attention?

Guest Column: This festive season, esp. after 18-tempestuous months of Covid, brands will come out with all guns blazing to reconnect with customers, writes Damyant Singh Khanoria, CMO, OPPO India

Damyant Singh Khanoria Oct 29, 2021 8:43 AM

Rishabh Pant roped in as brand ambassador for 90+ My Tuition app

With this association, the brand aims to build a strong brand resonance and top-of-the-mind recall among its potential customers

exchange4media Staff Sep 23, 2021 12:55 PM

e4m’s Influencer Marketing Conference: Building brands through the power of influence

e4m’s Influencer Marketing Conference?blur=25

The conference will showcase a stellar line-up of industry experts who will discuss the landscape of influencer marketing in India

exchange4media Staff Sep 16, 2021 8:52 AM

'We see ourselves as creative experts & thought leaders, looking to add value to brands'

Rhea Patel, CEO and Founder of CLIQ, shares insights on emerging media and holistic marketing strategies, influencer marketing, and more

exchange4media Staff Sep 3, 2021 8:49 AM

Facebook is deeply entrenched in the cultural fabric of India: Avinash Pant

Culture has gone virtual and so have the festivities. In 2020, more than 4 mn people discussed Diwali through 7.5 mn+ posts & comments on the platform, said Pant, Director - Marketing, Facebook India

Tasmayee Laha Roy Aug 31, 2021 8:39 AM

Finding a viable key to outrun price wars

Guest Column: Neha Chauhan, Brand Strategy Partner, Arc. Worldwide, shares some great examples on how brands across categories have outrun the price war

Neha Chauhan Aug 31, 2021 8:30 AM

Pitch CMO Summit 2021 Delhi: Marketing leaders to decode the power of brand love

The summit will be held virtually on Friday, May 28, from 2:00 pm

exchange4media Staff May 19, 2021 8:16 AM

'We constantly strive to bring a change in people’s lives with best-in-class innovations'

Fujifilm MD Haruto Iwata & Public Relations & CSR Lead Tribuhuwan Joshi, share valuable insights around brand's new innovations, upcoming initiatives, marketing strategy & more

Ritika Raj May 6, 2021 9:14 AM

'Building personal touch with customers is an underrated marketing strategy'

Guest Column: Raj Shamani, Founder of Shamani Industries, Business Digital Content Creator and Podcaster, lists the best marketing strategies for FMCG products in India

Raj Shamani Apr 3, 2021 6:00 PM

‘Lending a balance of 8 languages, regionalisation is the biggest thing in IPL for us’

Hyundai's Virat Khullar, and Innocean Worldwide India's Shiveshwar Raj Singh and Vivek Srivastava talk about leveraging the incoming IPL 2021 for Hyundai's smart cars campaigns

Raushni Bhagia Apr 1, 2021 8:50 AM

‘SUV Safari is a niche providing versatile, comfortable and luxurious travel experiences'

Vivek Srivatsa, Head- Marketing, Passenger Vehicles Business Unit, Tata Motors, discussed the marketing strategy for all-new SUV Safari and the impact expected from its launch

Noel Dsouza Feb 23, 2021 7:57 AM

Zeno Media and EarShot announce podcast content distribution to Indian diaspora listeners

Zeno will highlight EarShot’s podcasts in Hindi, English and other Indian languages, on subjects like politics, health & culture, across its Indian and Indian diaspora user base

exchange4media Staff Feb 5, 2021 12:19 PM

How Covid-19 has reshaped the marketing funnel, decode experts

e4m Conclave: On the panel were Shivam Ranjan, Deepali Naair, Saurabh Varma, Samyukta Ganesh Iyer and Vani Gupta Dandia

exchange4media Staff Jan 19, 2021 8:50 AM

2021 will be all about people centricity

Guest Column: Marketing must be a win-win for all involved, customers, brands & agencies, says Anita Kotwani, CEO, Carat India

Anita Kotwani Dec 24, 2020 9:11 AM

Reality show helps drive deeper conversations with youth: Harish Narayanan, Myntra

With the launch of Myntra fashion Superstar Season 2, Narayanan, Head of Marketing, shares insights on the growing importance of content & influencer marketing, and the brand’s marketing strategy.

Ritika Raj Dec 9, 2020 8:55 AM

Pulse Candy rolls out two unique TVCs

This campaign by Wunderman Thompson extends the narrative ‘Pran Jaaye Par Pulse Na Jaaye’ with two unique figure stick animated films, titled ‘The Husband-Wife’ and ‘Recycle Bin’

exchange4media Staff Dec 7, 2020 1:12 PM

ITC Vivel makes art accessible to visually impaired on Instagram

This World Disability Day, ITC Vivel partners with AltMuseum to open the world of art to more than 280 million visually impaired people with its Voice of Art repository

exchange4media Staff Dec 4, 2020 2:02 PM

Honey Fraud: Will the controversy snowball into a crisis for the brands?

Manisha Kapoor, Secretary General of ASCI, revealed that the body received 93 complaints from the category this year, out of which claims of only 5 cases were found true

Misbaah Mansuri Dec 4, 2020 8:47 AM

e4m Content Upfront begins today

Industry sees it as a step towards collaboration among advertisers, agencies, and media owners

exchange4media Staff Aug 10, 2020 8:22 AM

First e4m Content Upfront to bring insights from markets to brands & agencies

exchange4media has launched Content Upfront with its Festival Edition to be held on August 12-14

exchange4media Staff Jul 27, 2020 8:08 AM

e4m e-Content Jam today: Experts to speak on Content Marketing during the pandemic

Join industry leaders as they share their brand journey during the times of COVID-19 at e4m’s virtual conference

exchange4media Staff May 26, 2020 9:09 AM

‘Face facts, acknowledge fears, but also build credible hope’

Beating All Odds: Jyoti Bansal, CEO, PHD India, speaks to Naziya Alvi Rahman, Editor, exchange4media?blur=25

In this edition of ‘Beating All Odds’, Jyoti Bansal, Chief Executive Officer of PHD India, speaks to exchange4media Editor Naziya Alvi Rahman

Naziya Alvi Rahman Apr 23, 2020 9:15 AM

COVID-19 to alter consumer behaviour & marketing response permanently: WPP report

The report predicts profound changes in consumer behaviour in a post-pandemic world as there will be an increased sensitivity towards health and hygiene.

Shreshtha Verma & Sanstuti Nath Apr 6, 2020 8:22 AM