e4m Blog: In this post, let’s explore the role of data analytics in marketing, the different marketing analytics tools, the benefits of data analytics in marketing and more
Kunal Sharma, Head of Marketing & Business Head Modern Trade and Ecommerce, KRBL Limited, talks about the regional approach to marketing, increasing market share, recalibrating media strategy and more
Experts share insights on how social media trends will alter brand marketing strategies in the upcoming year
In conversation with e4m, Santosh Hegde of Licious speaks in detail about the innovative meat delivery industry and how Licious works towards making meat buying a holistic experience
The brands were recognized and celebrated for setting new standards of innovation and excellence in their products, processes and marketing practices
With PMAR predicting that digital will grow its share to 37% in 2022 and mobile will command 96% of this spends, mobile advertising is expected to dominate the gaming marketing space
Talking about the association, the former Indian national Kabaddi team captain said that Fan2Play and Kabaddi have the same ethos, as both of them are games of skills
In today's edition of ‘Pride of India Brands 2021’ series, Wakefit.co Co-founder & Director Chaitanya Ramalingegowda talks about the brand journey and marketing strategies for the company
Guest Column: Rishi Kajaria, MD, Kajaria Bathware, and JMD, Kajaria Ceramics, shares ideas to bolster a marketing plan for leaving a lasting impression on the target audience
Chennai residents who need waterproofing solutions can avail the services by calling the toll-free number which will bring the Walltron Patrol Vehicle to their doorsteps
Show producer Rohit Raj shared the details of marketing strategies they used to reach a larger cohort of people and why they decided to go heavy on traditional marketing
India Brand Conclave 2021: A stellar panellists of industry leaders shared their views on ‘Has marketing changed from knowing your customer to knowing your customer segment?’
Brands are perfecting discoverability, unleashing their potential, and engaging with their target audience via impactful campaigns through InMobi’s lock screen advertising platform, Glance
The cricketer will represent muvin across 360-degree campaigns, which kickstarted with a muvin x Hardik Pandya digital film on the brand's digital & social properties
Guest Column: This festive season, esp. after 18-tempestuous months of Covid, brands will come out with all guns blazing to reconnect with customers, writes Damyant Singh Khanoria, CMO, OPPO India
With this association, the brand aims to build a strong brand resonance and top-of-the-mind recall among its potential customers
The conference will showcase a stellar line-up of industry experts who will discuss the landscape of influencer marketing in India
Rhea Patel, CEO and Founder of CLIQ, shares insights on emerging media and holistic marketing strategies, influencer marketing, and more
Culture has gone virtual and so have the festivities. In 2020, more than 4 mn people discussed Diwali through 7.5 mn+ posts & comments on the platform, said Pant, Director - Marketing, Facebook India
Guest Column: Neha Chauhan, Brand Strategy Partner, Arc. Worldwide, shares some great examples on how brands across categories have outrun the price war
The summit will be held virtually on Friday, May 28, from 2:00 pm
Fujifilm MD Haruto Iwata & Public Relations & CSR Lead Tribuhuwan Joshi, share valuable insights around brand's new innovations, upcoming initiatives, marketing strategy & more
Guest Column: Raj Shamani, Founder of Shamani Industries, Business Digital Content Creator and Podcaster, lists the best marketing strategies for FMCG products in India
Hyundai's Virat Khullar, and Innocean Worldwide India's Shiveshwar Raj Singh and Vivek Srivastava talk about leveraging the incoming IPL 2021 for Hyundai's smart cars campaigns
Vivek Srivatsa, Head- Marketing, Passenger Vehicles Business Unit, Tata Motors, discussed the marketing strategy for all-new SUV Safari and the impact expected from its launch
Zeno will highlight EarShot’s podcasts in Hindi, English and other Indian languages, on subjects like politics, health & culture, across its Indian and Indian diaspora user base
e4m Conclave: On the panel were Shivam Ranjan, Deepali Naair, Saurabh Varma, Samyukta Ganesh Iyer and Vani Gupta Dandia
Guest Column: Marketing must be a win-win for all involved, customers, brands & agencies, says Anita Kotwani, CEO, Carat India
With the launch of Myntra fashion Superstar Season 2, Narayanan, Head of Marketing, shares insights on the growing importance of content & influencer marketing, and the brand’s marketing strategy.
This campaign by Wunderman Thompson extends the narrative ‘Pran Jaaye Par Pulse Na Jaaye’ with two unique figure stick animated films, titled ‘The Husband-Wife’ and ‘Recycle Bin’
This World Disability Day, ITC Vivel partners with AltMuseum to open the world of art to more than 280 million visually impaired people with its Voice of Art repository
Manisha Kapoor, Secretary General of ASCI, revealed that the body received 93 complaints from the category this year, out of which claims of only 5 cases were found true
Industry sees it as a step towards collaboration among advertisers, agencies, and media owners
exchange4media has launched Content Upfront with its Festival Edition to be held on August 12-14
Join industry leaders as they share their brand journey during the times of COVID-19 at e4m’s virtual conference
In this edition of ‘Beating All Odds’, Jyoti Bansal, Chief Executive Officer of PHD India, speaks to exchange4media Editor Naziya Alvi Rahman
The report predicts profound changes in consumer behaviour in a post-pandemic world as there will be an increased sensitivity towards health and hygiene.
Hocking, President - Herman Miller, lets us in on the company's expansion plans, foray into the digital market and its marketing strategies