Dove presents accounts of four moms who vow to celebrate their daughters for their inner beauty rather than subject them to superficial 'beauty tests'
The full-service creative duties of the brand will be handled by the agency’s Mumbai office
Here's our pick of the most creative spots in Week 2 of May
The campaign is titled "Delighting Your Mom"
Some standout campaigns by brands that celebrated the different hues of motherhood
The digital film highlights how mothers can nurture both, their children as well as career ambitions
The campaign urges viewers to actively participate in their mothers' well-being by encouraging them to seek medical advice whenever needed.
Biba’s Mother’s Day campaign features TV actress Shilpa Saklani
The film is part of the company's #ZindagiKeLiyeSIP campaign
Kaveri unveiled #LovebeginswithMom campaign
Penned by Gulzar and conceptualised by Ogilvy, the anthem describes the virtues of motherly love, equating it with Mother Dairy's quality
The 'Mumbai ka Pyaar' campaign aims to create a feeling of belongingness for the city dwellers
In this edition of e4m's Mom Boss series, we speak to Dwibedy, Chief Investment and Trading Officer, Amplifi India, Dentsu, for her take on balancing motherhood with career
This year, #HTsalutes all mothers who are a source of limitless love and compassion
The campaign recognizes unsung heroes who ensure a comfortable life for their younger ones
The company has rolled out its monthly cycle flexibility policy
The campaign is Live on multiple digital platforms
The campaign honours unconventional journeys of motherhood
The ad film captures the mother-child bond and their unconditional love for each other
The #MyTurnToCare campaign puts consumers' photos with their mothers on the tea pack along with a personalised message
The new Mother's Day video pays testament to the strongest 'bandhan' in the world
Narasimhan, the VP & Head, Marketing and Communications, S Asia, Mastercard, shares what it means to be a mother and a committed professional
The campaign highlights the human impact of life insurance claims
The campaign aims to celebrate the boundless love, care, and support that mothers provide, making every day brighter and better
The film talks about giving mothers the opportunity to embark on a journey they truly cherish
The film celebrates the ups and downs of new motherhood
The brand has introduced ASK A-आई, an AI-powered chatbot
The Mother’s Day initiative will bring unconventional yet inspiring tales of motherhood that challenge the stereotype of overworked and under-supported mothers
Charlotte Bouilloux–Lafont, Deputy General Director, My Mother Agency, the global digital talent platform, says she is optimistic about the platform’s journey in India
The campaign is an attempt to change society’s narrow-minded views about working mothers
As part of our Mother’s Day series, Rubeena Singh, AnyMind Group’s Country Manager, spoke to us about acing the roles of a professional and a mom
The film brings to life ‘small’ gestures of mothers’ care that make the big journeys possible
The campaign #MaakaEhsaas has been launched ahead of Mother's Day
Ahead of Mother’s Day on May 14, Lodestar UM CEO Aditi Mishra tells us what it takes to balance motherhood and career
As part of our Mother’s Day series, we caught up with the Chief Marketing Officer of WOW Skin Science who shared what it takes to be on top of the job while being a mother of two
The ad film has been conceptualised in house
In our countdown to Mother’s Day, which falls on May 14 this year, we start a series dedicated to the lovely moms in the industry. Today, we speak to Priti Murthy, President, GroupM Nexus India
Kajol's children planned a surprise for her that was captured on camera and shared on her instagram
Conceptualised by Ogilvy India, the six week-long campaign encapsulates the essence of integrity and purity of its products, that consumers too can swear upon
The dairy brand partnered with mCanvas to create an engaging ad and share a personalised Holi greeting
The incumbent agency of the brand is Triton Communications
The campaign features celebrity chef Ajay Chopra
Prior to this, she was associated with Benetton Group as Head – Marketing, PR and Sustainability
The campaign is live across social media handles of the brand and OTT platforms
This social experiment by Cipla Health intends to highlight people's common biases toward taking care of pregnant women
The agency also made special video messages and gifted hampers with ‘World’s Best Mom’ written on it
The message has been dedicated to the sons and daughters of India’s creative families
This Mother's Day, brands paid tribute to mothers with unique campaigns that break the stereotypical image of a perfect mother and portray mothers as children's first academy
The #HealthyMomsForHealthyHomes campaign highlights that a mother’s wellbeing is essential for a healthy and happy family
Mother Dairy has launched its first regional TVC with actor Abir Chatterjee