Using outdoor campaigns to go viral has become a powerful tool for brands to expand their reach and spark meaningful conversations with their audience, say experts
The brand began a campaign to promote the IONIQ 5 – Hyundai’s all-electric vehicle – which is displayed on Zest Media’s 60x40 feet billboard located on the Eastern Express Highway
Yagnik, CEO, MOMS Outdoor Media, spoke about the resilience of the out of home industry at the 4th edition of e4m NEONS OOH Conference 2023
Lakhani, CMD, Bright Outdoor Media, talks about his investment plans for the OOH agency after it went public
Shares of the company will be listed on BSE SME Platform on March 24
The shares of the company will be listed on the BSE SME Platform on March 24
The company seeks to enter the DOOH space and position the company in the ‘minds of people, Chief Managing Director Dr. Yogesh Lakhani told e4m
The brand boarded three metro trains with internal and external branding on Mumbai Metro Line 2A and 2B (DN Nagar to Anand Nagar) and Line 7 (Andheri East to Dahisar East)
MOMS Outdoor Media is the OOH agency for the campaign
Zest Outdoor Media Founder Mustafa Akolawala & Business Head Rajneesh Bahl talk about the concept behind the offering and road ahead
OOH players discuss technological advancements in OOH sector and how these help strengthen the medium with the possibility of targeting audiences and measuring overall ad impact
A lot of hope rests on the festive season this year with people getting vaccinated, IPL coming back, large turnouts in the markets & heavier traffic on city roads, said OOH players
In his last assignment, Bahl was the National Head at Laqshya Media Group
Despite an approximate 50% degrowth in the industry this year, the industry is hopeful of reaching pre-covid levels of revenue since it was quicker on its feet this time around
Experts say that planning smarter with DOOH is the way forward for clients rather than dropping off OOH completely
OOH industry leaders say that strategies like location-based data, acceleration of DOOH, and geofencing will lead the consumer on a path of purchase
After an encouraging Q3, industry experts say that a 60-80% recovery rate is expected for Q4 revenue filings
Experts say that the two categories contribute around 30% of the media spends on OOH and this is expected to increase significantly
Mishra has over 19 years of experience in Brand Management, Business Development & Buying with specialization in Out of Home and Activation
As per OOH leaders, after markets began to open, DOOH and Ambient OOH media sites took centerstage amongst brands
Experts say that OTT has still retained its love for the billboard medium and brands are gradually returning to OOH in the Unlock phase
OOH experts detailed how the year of 2020 has expanded ambient DOOH solutions and the offerings they were able to provide brands with this year
While some OOH industry leaders say there was a 40% increase in revenue from pre-Covid days, others say it was visibly muted when compared to last year’s festive season
The diverse kitty comprises massive unipoles, impactful gantries, toll plazas and more
DOOH experts share key learnings from location-based solutions to provide brands with an effective ROI
The increase in flights is expected to bring more opportunities for brands to advertise on airport sites, thus speeding OOH sector's revival post the pandemic
DOOH experts share how brands can amplify the reach and visibility of their campaign with modern digital signage solutions
Bhandari will be taking ‘a sabbatical due to personal exigencies’
DOOH experts share how digital inventories will entice more clients to invest in transit media and make the medium more ROI-driven
Ahead of the festive season, OOH experts share their outlook for this year's market, and the brand categories that are showing interest
Fewer Covid-19 cases, good monsoon and brands focusing on the regional markets helped the sector to thrive in non-Metros, say industry players
OOH leaders analyse brand opportunities, learnings from other cities and DOOH amplification under MHA guidelines as restaurants in Mumbai finally re-open in October ahead of the festive season
OOH experts share insights on why a measurement system is of paramount importance in the current COVID market scenario
OOH players say the new CSR Covid campaign by MCGM won’t restrict brands from wanting to invest in outdoor media and is a voluntary exercise
e4m spoke to DOOH experts about their initiatives during Unlock 4.0, new opportunities brands can gain and the potency of DOOH in the F&B Industry in the new normal
OOH industry experts weigh in on the recent rebate and extension granted by MSRDC to all advertising contracts for the lockdown period
OOH industry leaders share how brands can leverage from the combination of OOH & experiential marketing and the activations they curated during the lockdown
OOH players say with most brands looking at moving inventory during this festive season, Out of Home has the perfect opportunity to bounce back
Industry heads share how data-led solutions will be of utmost importance as there will be an increasing need for more ROI-driven campaigns in a post-COVID world
Yogesh Lakhani, CMD, Bright Outdoor Media Pvt.Ltd, says brands in real estate, entertainment and FMCG sectors are likely to invest in the sector
Industry experts say hyperlocal content will gain more prominence as people are mostly confined to their homes and are venturing out only in the neighbourhood
Bombay High Court has issued an interim order instructing BMC not to impose licence fee on hoardings for May in wake of the losses suffered by OOH companies during COVID-19 pandemic
OOH industry leaders spell out the potency of DOOH and how they think outdoor ad players should realign themselves in the new world order
COVID-19 has affected the symbiotic dynamics of outdoor advertising and OTT platforms. But experts hope that OOH will make up for the lost time when human traffic increases post the lockdown
Industry leaders share their thoughts on the association’s appeal to ease the burden on the OOH fraternity, which is profoundly impacted by the pandemic
Industry gurus deliberate on the impact of the lockdown on the medium and share their predictions for H2
256 small quadcopter drones took off to showcase various formations and stimulations
Yagnik has 20 years of experience in the Indian OOH industry
Jayesh Yagnik, Chief Operating Officer, MOMS Outdoor Media Solutions shares insights on Programmatic DOOH, the work the agency has done in that space and his outlook for the OOH Industry for 2020