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Rashmika features in a new brand campaign that goes with the tagline ‘The Secret is in the Mix’
e4m Staff Aug 12, 2024 3:59 PM
Shalini Pillai Banerjee was with Google for over eight years, last serving as Head of Consumer Apps Marketing for India
The campaign challenges the perception that lower prices equate to lower quality
e4m Staff Jul 29, 2024 10:30 AM
The streaming giant has added over 8 million subscribers in the second quarter as compared to last year’s net addition of 5.89 million
e4m Staff Jul 19, 2024 9:12 AM
The agency will be handling the entire media mandate for the beauty and personal care brand
e4m Staff Jul 15, 2024 9:16 AM
Given the universal appeal of humour and India's love for a big belly laugh, Netflix has doubled down on expanding its comedic content slate with shows like The Great Indian Kapil Show
Sonam Saini Jul 12, 2024 9:22 AM
Yesudas Pliiai, Founder and CEO of Y&A Transformation and Channel Factory, offers his tribute to Ramoji Rao
Yesudas Pliiai Jun 9, 2024 5:58 PM
Production costs have reached Rs 4 crore a pop, but Kapil Sharma’s Netflix numbers pale in comparison to SET, say sources. However, experts say that it isn't fair to compare TV’s mass reach with OTT's
Sonam Saini May 17, 2024 9:29 AM
The PIL highlights the lack of regulation of deepfake technology in the country and its potential threats to various aspects of society
The full-funnel marketing campaign features Kiku Sharda, Sumona Chakravarti and Gaurav Gera
e4m Staff Apr 30, 2024 12:34 PM
For this edition of the campaign, Spirte has roped in three unconventional comic pairs
e4m Staff Mar 27, 2024 12:58 PM
Tata IPL 2024 will commence on JioCinema with Chennai Super Kings taking on Royal Challengers Bangalore on March 22
e4m Staff Mar 12, 2024 6:06 PM
At the e4m TV First conference, industry leaders discussed the integration and collaboration of Television and Digital media
Tanzila Shaikh Feb 1, 2024 4:55 PM
In today’s Epilogue 2023, Anshu Khanna, Founder and Managing Director of Goodword Media Services, talks about the biggest trends in the PR industry
e4m Staff Jan 12, 2024 10:57 AM
In today’s Epilogue 2023 series, Nitin Mantri, Group CEO at AvianWE, talks about fostering a culture of continuous learning, adaptability, and innovation in the PR landscape
In today's 'Epilogue 2023' series, we have Bhaskar Majumdar, Head – Marketing Communications, CSR and Digital, Egis – India and South Asia
e4m Staff Jan 4, 2024 11:41 AM
Sources close to the development have confirmed the news of Kapil Arora joining Ogilvy
Neeta Nair Dec 14, 2023 1:31 PM
The campaign conceptualised by Wondrlab India also stars Prabhu Deva and Kapil Sharma
At e4m Programmatic Summit 2023, Nahar, Founder & CEO of Happilo, narrates the journey of building the popular dry fruit brand
Senior players may have left the pitch a long time ago, but their brand equity stays undiluted and authentic, say experts
Tanzila Shaikh Nov 8, 2023 9:17 AM
Sharma will be seen educating customers about the benefits of comparing and buying insurance in his signature comic style
e4m Staff Oct 25, 2023 4:22 PM
The ad is centred on the brand's ‘Mega Blockbuster Sale 2023’ campaign
e4m Staff Sep 28, 2023 2:44 PM
A picture of a bound-and-gagged Dev doing rounds on the internet was part of Disney+ Hotstar's latest campaign by MANJA for ICC Mens Cricket World Cup 2023.
e4m Staff Sep 26, 2023 1:38 PM
Pillai has 15 years of experience in digital content and advertising
exchange4media Staff Jul 28, 2023 11:54 AM
The brand has also announced its latest campaign, ‘India Ka Apna Game’ which celebrates the nationwide popularity of Ludo
exchange4media Staff Jun 30, 2023 12:50 PM
The film festival saw an influx of Indian influencers, which could be a sign of changing times, say experts
Tanzila Shaikh Jun 16, 2023 3:29 PM
At Uber, Sharma was leading EV and Sustainability, India & South Asia
exchange4media Staff Jun 14, 2023 1:32 PM
In the latest episode of The Kapil Sharma Show, the comedian introduced RJ Jeeturaaj as the winner of three Golden Mikes Awards
exchange4media Staff Jun 7, 2023 7:15 PM
Vikas D Nahar, Founder & CEO- Happilo, talks about the brand’s journey, marketing strategy and more
Ritika Raj May 10, 2023 8:45 AM
Ameya Gogate named Senior Vice President-Finance and Accounts
exchange4media Staff May 3, 2023 3:02 PM
Wittesaele, Global CEO at Xaxis, talks about creating bespoke algorithms for clients using their new AI technology Copilot
Shantanu David Apr 26, 2023 8:29 AM
Our two cents on the latest spot by the health food brand for the IPL season
Sandhya Raghavan Apr 25, 2023 3:24 PM
Prior to this, he was heading creative for McCann Erickson’s Gurgaon office
exchange4media Staff Apr 21, 2023 8:25 AM
Announces partnership through national campaign #PilgrimNeDhoondNikaale
exchange4media Staff Apr 5, 2023 4:35 PM
Poppin Fresh AKA the Pillsbury mascot just turned 58 on March 18
exchange4media Staff Mar 20, 2023 9:15 AM
The US-based company has joined hands with Y&A Transformation and will offer ad tech solutions to YouTube advertisers
exchange4media Staff Mar 8, 2023 8:54 AM
The account will be serviced by the agency’s office in Bangalore
exchange4media Staff Jan 9, 2023 12:00 PM
The account will be serviced by the agency's Bangalore office
exchange4media Staff Jan 9, 2023 11:39 AM
In today’s Epilogue 2022 series, Nitin Mantri, Group CEO at AvianWE, talks about how the pandemic has ushered in a new leadership paradigm
exchange4media Staff Jan 5, 2023 12:43 PM
