Larger-than-life billboards, integration with other mediums, contextual relevance, targeted placements, and the ability to amplify a campaign on digital mediums drive OTTs to OOH, say experts
While there are chances that the next Head of India & SEA Originals may be an outsider, Nikhil Madhok, Head of Hindi Original Content at Amazon Prime Video, could be Purohit's successor, say sources
Experts say these partnerships could create a few ad giants controlling everything, or it could lead to a more open system with more competition and potentially more control over data
The festival of colours brought out the creativity in brands as they teamed up for matching billboards and unleashed vibrant social media posts for Holi
Mike Hopkins, Head of Prime Video & Amazon MGM Studios, said during an interaction with Karan Johar that Prime Videos' next 250 million subscribers will come from outside of the US
The National Creators Award is part of the government’s efforts to recognize the impact brought by creators across domains like storytelling, social change advocacy and environmental sustainability
Hundreds of elephants go missing every year. Unnoticed. Just like the two from the Times of India logo on this page, reads the print ad to promote Prime Video’s new show ‘Poachers’
Dr Annurag Batra, Chairman & Editor-in-Chief, BW Business World & exchange4media, writes on Amazon’s deal with Diamond Sports and the big developments in the Indian sports broadcasting arena
Dr Annurag Batra, Chairman & Editor-in-Chief, BW Business World & exchange4media, writes on Amazon’s deal with Diamond Sports and the big developments in the Indian sports broadcasting arena