The Jury Chair for the third edition is Vipul Mathur, Executive Director-Personal Care, HUL & Unilever South Asia
e4m Blog: In this post, we decode the relation between AI and programmatic advertising, the role of programmatic advertising in digital era and more
e4m Blog: In this post, we explore how Generative AI is gaining popularity due to its ability to enhance creativity, optimise efficiency, and drive personalisation
Large screen ads lead to better experience and recall, but smaller smartphone screens often result in higher conversion rates since they are easier to interact with, say experts
Guest Column: Shantomoy Ray, Founder & Director of K-Factor Communications Pvt. Ltd., delves into the evolution, mechanisms and impact of programmatic advertising
According to a report by the Association of National Advertisers, nearly 23% of the $88 billion spent on programmatic advertising is wasted
At the e4m OOH Conference 2024, industry leaders deliberated on how traditional advertising on the outdoors is being revolutionised by digital technology
Dipankar Sanyal, CEO of Platinum Communications, feels programmatic would take 2-3 years to become a huge part of the media budget pies
Along with the power of programmatic advertising, industry players say marketers are opting for CTV as it is an effective channel to reach & influence premium consumers on a big screen
Guest Column: Advit Sahdev, Digital Marketing & Performance Marketing Expert writes on how programmatic advertising offers dynamic creatives
As per dentsu e4m Digital Advertising Report 2024, programmatic buying of digital media contributed 42% (Rs 17,088 crore) to digital media industry by 2023-end, experiencing a growth rate of 37%
Guest Column: Gavin Buxton, MD, Asia, Magnite, walks us through some of the main hurdles Indian publishers face in seizing the live sports opportunity and offers insights on clearing them
Priti Murthy, President, GroupM Nexus, spoke to e4m on data-driven strategies, the potential of Connected TV and other developments in the martech domain
At the PubMatic round table, experts from the digital advertising and marketing industry discussed the significance of programmatic advertising and its various aspects
At the e4m GroupM Programmatic Summit, industry experts came together to discuss the different nuances of social commerce and how it is evolving with time
At e4m-GroupM Programmatic Summit 2023, experts talk about driving conversions, sales and leads of performance campaigns via programmatic advertising
At the exchange4media Programmatic Summit, a panel of industry heads discussed the growing relationship between technology and marketing
At the e4m Programmatic Summit, experts discussed the future of marketing in the cookieless times
At e4m Programmatic Summit 2023, Nahar, Founder & CEO of Happilo, narrates the journey of building the popular dry fruit brand
Parth Parekh, Lead Strategist - Programmatic, Mobavenue Media, took stage at e4m Programmatic Summit 2023 to shed light on the future of programmatic marketing and advertising
According to the e4m-GroupM Programmatic Report, India’s digital ad revenue is likely to surge to nearly Rs 540 billion by 2024
At the second edition of the conference, experts will explore the growth and future of the programmatic marketing ecosystem and more
The summit promises to be an engaging event, exploring the challenges, opportunities and trends shaping the programmatic ecosystem
Sudipto Das, VP, Advertiser Solutions, APAC PubMatic writes on how advertisers are looking at platforms and partnerships to deliver new value
While the programmatic CTV market is set to boom over the forthcoming years, Its long-term success, however, hinges on it being used efficiently
Unified systems and platforms can bring together various tools and data sources to reduce complexity and prepare for the future, say industry players
At e4m Real-Time Programmatic Advertising Conference, a panel of experts discuss ‘AI in Programmatic Advertising’
At the exchange4media Real Time Programmatic Summit, industry experts and brand custodians shared their thoughts on the future of digital advertising & digital transformation through data
At the e4m Real Time Programmatic conference, industry leaders spoke about how programmatic can be a one-stop solution for brands to maximize creativity and output
Saraon, director- digital media, India and Middle East, Publicis Epsilon, was speaking at e4m Real Time Summit
The super app from Tata Group bagged 2 silver and 1 bronze metals across categories for its creativity and innovation
The agency won 1 gold, 7 silver and 7 bronze metals across categories
The other gold winners include MiQ, Mobavenue Media, Bajaj Finserv, Swiggy Food, Daawat, Tally Solutions, OnePlus, Kotak 811, Tata Motors, Madison Media, iProspect and Lemma
Haque, Chief Content Officer, Media Monks, kickstarted the e4m Real Time Programmatic Advertising Conference, with his presentation on going from hyper-local to hyper-personal
The second edition of the summit will be held in Mumbai tomorrow
At the MiQ-e4m roundtable, industry heads discussed opportunities and challenges in the AdTech space, driving sales by using real-time data and more
Open web programmatic ecosystem is riddled with as much as $20 billion in ad-waste which roughly accounts for ¼th of total open web ad spend, says ANA report
The awards aim to honour and felicitate brands & agencies that effectively embraced programmatic creative strategies
In this edition of e4m TechTalk, we ask experts how well the industry is utilising programmatic advertising and what more needs to be done
IAS India head Saurabh Khattar talks to e4m about emerging marketing trends, ad frauds in digital marketing and available solutions
But the increasing use of AI/ML in programmatic marketing also requires careful consideration of the ethical and privacy implications, say experts
In today's TechTalk, Jason Barnes, CRO, APAC, PubMatic, talks about the opportunities in the CTV space
As part of e4m TechTalk series, Rachna Lokhande, an OOH industry leader and founder of Glocal Bridge, writes about some key developments in the DOOH sector
Industry leaders say 2023 will be the year for the outdoor medium - along with the expansion of OOH media as a whole digital OOH is set to play a significant role in fuelling the sector’s growth
At the e4m-Xaxis programmatic summit, a panel of industry heads came together to share insights on the topic - Death of cookies: A threat to programmatic
Ankit Anand, India Strategy Lead, Bobble AI, spoke on ‘Building a future-proof digital strategy’ at the e4m-Xaxis Programmatic Summit 2022
Industry leaders took part in a panel discussion at the e4m-Xaxis Programmatic Summit on optimising and integrating digital media strategy keeping programmatic on high priority
Singh, Vice President-Marketing, Tata Motors, delivered the keynote at the e4m-Xaxis Programmatic Summit 2022
Speaking at the e4m-Xaxis Programmatic Summit, Yadav, General Manager, Xaxis, shed light on discovery commerce as a concept and why advertisers need to focus on it
Mohan, CEO, UpGrad, addressed the topic ‘Making Programmatic ads work for edtech platforms’ at the e4m-Xaxis Programmatic Summit held on December 16