As per sources, the watermark-based identification will make a clear distinction between normal broadcast feeds and landing page feeds
Deepthi Prakash will take on the new role beginning January 1, 2025
Prior to this, Mohit Dhanjal was with Reliance Retail as Chief Revenue Officer - Reliance Beauty
Since affluent audiences are shifting towards OTT, entertainment channels are concerned that they might lose ratings in the new system, say industry sources
Posting content on YouTube is a common practice for broadcasters, but usually, it is either small clips or teasers. However, Sony has been uploading full episodes of most of its TV shows on YouTube
TAM’s application for a licence to start broadcast ratings is pending at the MIB for over a year now, sources say
Marketers and advertisers shared that a system of multiple rating agencies was likely to create confusion, and the focus needs to be on creating a robust process
Authority recommends revamping existing audience measurement system to establish a transparent and credible rating system for television, radio and OTT broadcasting services
At the TRAI open house on National Broadcast Policy, IBDF said that more rating agencies would dilute currency, while news and digital reps pointed out issues in accuracy, seeking more competition
Experts debating whether 'India needs multiple TV ratings providers' differed on many points, but largely agreed on the fact that issues in the current system should be fixed
At e4m Media Debate on ‘Does India need multiple TV ratings providers?’, Rajiv Dubey, Senior General Manager and Head of Media for Dabur, spoke against the motion
Industry players discussed the authority of the current ratings system and whether having multiple agencies will cause increased complexities, discrepancies and expenses
TRAI, in its CP for National Broadcast Policy, has recommended the idea of multiple rating agencies for broadcast sector. We ask experts if the industry really needs to think beyond BARC
In the consultation paper for National Broadcast Policy, TRAI expressed concerns about sole reliance on BARC for ratings
At the Pitch Madison Advertising Report 2024 launch, Vikram Sakhuja, Partner & CEO, Madison Media & OOH, spoke about television ratings, cross-media measurement, digital ratings and much more
TV18’s subscription revenue saw a jump of 8% Y-o-Y in Q3 FY24; TV18’s News Business saw 23% revenue jump in Q3FY24
Ends year with 6 of India’s Top15 most viewed shows, as per BARC ratings
Experts say it is not just the smaller number of meters but also the slow pace of installation of these meters that makes the whole purpose insignificant
Kartik Mehta was Silverpush’s Chief Revenue and Operating Officer
As per the channel, Aaj Tak has secured the leading spot in rating charts for week 49; 13% share in the Hindi Speaking Market and 12.6% in rural
The government allowed unrolling of the viewership data last week after BARC sought its approval
Appu was previously with 3M India
The Secretary for the Ministry of Information and Broadcasting spoke exclusively with exchange4media on news channels’ complaints about the lack of data and transparency and other key issues
In September 2022, the news broadcaster pulled out of the TV audience measurement system, citing landing page issues
As reported by e4m, BARC had asked MIB to clarify if it is supposed to provide broadcasters Respondent Level Data or Raw Level Data
Profit down 60% to Rs 33.57 crore
At the e4m NewsNext Summit, industry leaders came together to deliberate on the alternate revenue streams for news channels
Experts shared that having access to the Raw Level Data would increase transparency and help broadcasters understand trends and patterns better
The NBF has written a letter to the MIB claiming that a group of broadcasters are attempting ‘to impede the ongoing transparent process of publishing weekly ratings for the news genre’
Manoj Dobhal to assume charge as Chief Executive Officer, replacing Anil Dua
The channel leads with 0.042 percentage ratings
The ministry has said Chrome Data Analytics and Media is releasing and commercially utilising rating data for TV channels without being registered as a rating agency
CRISIL Ratings says that the print media sector may grow on the back of higher corporate and government ad spend
According to BARC data, in Week 25, the channel in TN and Pondicherry—both urban and rural markets—recorded 1100 GRPs among the MF15+ target audience
Gupta has been associated with the brand since 2018 as its President Alliance
The group’s advertisement revenues saw an increase of 13%, circulation revenues up 6%
The channel was on the top in both ‘TV-only’ and ‘TV + OOH’ data for Week 15
Guest Column: Markand Adhikari, Chairman & Managing Director of SAB Network, questions the imbalance in BARC ratings
Vaz, Disney Star Head – Network Entertainment Channels, spoke to e4m on Star Plus completing 150 weeks in the leadership position, the Sunday programming strategy, advertisers’ response and more
In his last stint, Goyal was EVP and Head - Key Accounts at Star India
Avinash Kaul, Managing Director, AETN18 and CEO - Broadcast for Network18, shares insights about the channel’s top ranking, BARC ratings and much more
BIG FM topped in Bangalore and Radio Mirchi in Kolkata
BIG FM led in Bangalore and Radio Mirchi in Kolkata between 27th Nov and 24th Dec'22
Between 13th Nov and 10th Dec last year, BIG FM led in Bangalore and Radio Mirchi in Kolkata
Between Nov 6 and Dec 3, BIG FM took and Radio Mirchi took lead in Bangalore and Kolkata respectively
In Kolkata and Bangalore, Radio Mirchi and BIG FM topped the charts respectively
The former BARC CEO allegedly provided early IPL data to a channel on gratis basis
BIG FM and Radio Mirchi led in Bangalore and Kolkata
Experts say while an overall lull post Diwali is expected, for news channels, factors such as decline in viewership and channels pulling out of BARC ratings are making planners wary
BIG FM stayed steady on top of the Bangalore charts and Radio Mirchi on Kolkata