sachin

Top Indian cricketers are not just endorsing brands they are actually owning a stake in it too, will this help the brands score?

Owais Nov 20, 2025 11:08 AM

While Sachin Tanwar was taken in by Tamil Thalaivas for Rs 2.15 crore, Haryana Steelers spent Rs 2.07 crore for Mohammadreza Shadloui Chiyaneh

e4m Staff Aug 17, 2024 8:55 AM

The cricket great stars in a new digital film for the brand Allura Premia purifier

e4m Staff Jun 5, 2024 2:01 PM

Sachin Joseph, Executive VP - Marketing and IT at Paragon Footwear, spoke to e4m on the idea behind the brand’s repositioning and more

Chehneet Kaur May 27, 2024 8:40 AM

Vikram Pandey and Sachin Kamble were earlier National Creative Directors

e4m Staff May 9, 2024 8:30 AM

Delves into the inspiring journey of Sachin Tendulkar from the day he was born to the day he made his international debut

e4m Staff May 6, 2024 12:12 PM

On the cricketing great's birthday, we look at some of his ads and endorsements in the year that went by

e4m Desk Apr 24, 2024 5:07 PM

Sachin Chhabra, Vice President & Head of Marketing, Relaxo Footwears talks about the future of the brand, its marketing approaches and messaging, and more

Arka Roy Chowdhury Apr 10, 2024 4:09 PM

Unacademy Centre's new campaign highlights the role of mentorship and guidance in shaping the futures of young aspirants

e4m Staff Mar 20, 2024 5:50 PM

Sachin Jain joins from De Beers where he has held several senior roles for the past 13 years

e4m Staff Feb 27, 2024 11:33 AM

The entire video is made to seem like television news segment where Virat Kohli is being interviewed for his success on the betting app

e4m Desk Feb 21, 2024 4:02 PM

The development comes months after Binny Bansal sold his remaining stake in the company

e4m Desk Jan 30, 2024 8:09 AM

Sachin Paliwal was handling Zee News, Zee UP-UK, Zee Rajasthan, Zee Salaam, Zee Hindustan and Zee Kannada News

e4m Staff Jan 9, 2024 12:57 PM

Sachin Bansal, Chief Explorer & Founder, India City Walks, talks about the nitty-gritty of the consumer journey at the e4m RedCarpet Experiential Marketing Summit

Paawan Sunam Dec 27, 2023 1:54 PM

Titled 'Apollo X Sachin- The Legend Strikes with an Apol 10 Performance', the film offers a glimpse into Sachin's passion for cars and his driving skills

e4m Staff Dec 5, 2023 2:14 PM

The platform claimed that India vs South Africa match marks the highest peak concurrency number achieved across all formats of cricket, breaking their recent concurrency record of 4.3 crore viewers

e4m Staff Nov 6, 2023 11:00 AM

In the campaign, Spinny aims to showcase the unbreakable bond Indians have with their cars

e4m Staff Oct 11, 2023 12:04 PM

DP World will use smart logistics offering end-to-end network to deliver kit and equipment to grassroots cricket clubs around the world

e4m Staff Oct 5, 2023 3:40 PM

The cricketer has starred in a TVC for Platino Copper Water Purifier

e4m Staff Oct 4, 2023 12:32 PM

Kataria last held the position of Vice President, Nykaa PRO at the company

e4m Desk Sep 4, 2023 11:41 AM

The protest was organised by a political faction

e4m Desk Aug 31, 2023 1:40 PM

Naomika Negi’s video has got over 203K views on Instagram and more than 8000 views on Twitter

e4m Desk Aug 22, 2023 11:15 AM

Prior to this role, Chhabra was associated with Adani Group as Head of Marketing & Capabilities for ACC & Ambuja

e4m Desk Aug 8, 2023 2:54 PM

The game features the best innings and shots of the Master Blaster

e4m Desk Jul 19, 2023 4:26 PM

He has served stints with Amway India, GroupM, ZenithOptimedia, DLF and Airtel in the past

Ruhail Amin Jul 5, 2023 12:51 PM

The campaign launched with a film featuring the cricketing legend that highlights how technology will deeply disrupt every aspect of life

e4m Desk May 29, 2023 2:03 PM

Bhalerao was previously the Editor at Prittle Prattle News

e4m Desk May 3, 2023 2:02 PM

The film is conceptualised by Wunderman Thompson India

e4m Desk Apr 26, 2023 4:56 PM

Sachin Tendulkar has been associated with Spinny since 2019

e4m Desk Apr 24, 2023 5:34 PM

The partnership between brands and celebrities is a win-win for both, say experts, as the former get capital and the latter get an income earning opportunity that extends beyond their careers

Kanchan Srivastava Apr 18, 2023 8:58 AM

Kamble will be reporting to MD Vinit Thakkar

e4m Desk Apr 3, 2023 12:48 PM

The campaign is part of brand’s narrative ‘Go Far’

e4m Desk Apr 1, 2023 8:00 PM

Tendulkar has reached out to cricket fans and urged them to watch IPL on Viacom18's OTT app

e4m Desk Mar 31, 2023 12:31 PM

The cricketing greats have come together for Spinny's IPL campaign

e4m Desk Mar 29, 2023 2:03 PM

As part of the association, Tendulkar has also starred in the promo for JioCinema ahead of IPL 2023

e4m Desk Mar 27, 2023 10:26 AM

The cricketer has been appointed as the world's first 'hand ambassador'

e4m Desk Mar 5, 2023 10:00 AM

Guest Column: Sachin Sharma, Director, Enterprise Marketing Solutions, LinkedIn India, shares ways to navigate economic uncertainty and the winds of change

Sachin Sharma Dec 28, 2022 9:05 AM

The campaign is part of the Association of Mutual Funds in India's investor awareness outreach program

e4m Desk Nov 12, 2022 8:16 AM

The new TVCs, launched by AMFI under its ‘Mutual Funds Sahi Hai’ awareness campaign, encourages people to start investing in mutual funds through the monthly SIP route

e4m Desk Nov 1, 2022 2:45 PM

Talwalkar will be responsible for further bolstering the agency’s creative and communications excellence through the agency's offering in healthcomm

e4m Desk Oct 28, 2022 3:02 PM

At e4m MarTech India Conference 2022, a panel of industry heads deliberated on the topic - Winning with Personalization: The Success Stories

e4m Desk Oct 17, 2022 11:21 AM

Dave was earlier Senior Editor with ET in Mumbai

e4m Desk Oct 3, 2022 1:42 PM

The campaign is an ode to the extraordinary journeys of ordinary people

e4m Desk Sep 13, 2022 1:26 PM

Kanpur to host opener on September 10; final to be played in Raipur on Oct 1, 2022

e4m Desk Sep 2, 2022 4:10 PM

The campaign will be run on digital platforms along with TV, radio, OOH and OTT platforms

e4m Desk Aug 29, 2022 11:51 AM

Conceptualised by 82.5 Communications, the TVC establishes the convenience that Luminous brings in with its range of solar products

e4m Desk Jun 11, 2022 7:57 AM

The films to address key concerns of small savers

e4m Desk Apr 25, 2022 6:40 PM

The ‘pudhe chala’ campaign is getting accolades, thanks to city-based agency Siriti 

Kanchan Srivastava Apr 25, 2022 8:55 AM

The two brand films featuring Sachin Tendulkar and Anil Kapoor take viewers through their BEST bus journeys from their younger days

e4m Desk Apr 18, 2022 6:09 PM

The film focuses on women buyers & their increasing influence on car purchasing decisions

e4m Desk Mar 24, 2022 1:14 PM