Re-releases of popular Bollywood movies have been attracting diverse and affluent cine-goers to the theatres by the droves, boosting footfalls and reach
The investigation is centred around allegations of fund misappropriation from Religare Finvest, a non-banking financial company under the Religare Group umbrella
MRUC India is currently working on to finalise the survey methodology and cost-sharing formula for publishers
In light of the anti-trust lawsuit against Alphabet, industry insiders say that the extensive integration of Google's tools in the digital ad workflow leaves little hope for a competitive environment
While some industry watchers say Google has potential threats in the Search domain, others opine that the tech major still dominates as the default search engine & browsing habits take time to change
SearchGPT will give quick and direct responses with up-to-date information from the web with links to relevant sources
Since affluent audiences are shifting towards OTT, entertainment channels are concerned that they might lose ratings in the new system, say industry sources
Since zero-click search means that the overall universe of clicks reduces, consequently Cost Per Click and Customer Acquisition Cost will go up in the coming days, believe experts
Industry heads say that with users upset about the diminishing relevance of Google search results and AI working on every aspect of advertising, it might be time for new ad layouts
Ivaturi moves from Quess Corp and has previously worked for over two decades with Feedback Consulting
Changes in roles of Sapna Parmar, Neha Dutt, Shelly Jain, Geetika Singh and Ashwini Sirsikar
Sandeep Saxena served as Market Research Society of India’s Director General for more than seven years
BARC Chairperson Shashi Sinha tells e4m that the council will soon consult broadcasters and advertisers on the new socio-economic classification system
As per industry reports & observers, retail media is the third-fastest-growing advertising channel; brands keen on this medium since ‘focused ads’ offer a scope to go beyond search and social media
Google has posted about 13% gain in revenue from Search and 15% in YouTube ads
The tool will be first accessible to English-language advertisers in the US and UK. The global rollout is set to commence in the coming weeks
The exclusive report was unveiled by TAM Media Research CEO LV Krishnan at the e4m Pride of India Brands - Tamil Nadu on Wednesday
Unni Hariharan moves from Nielsen and has about 2 decades of work experience across leading market research agencies
Experts say it's a wild ride as brands struggle to keep their good names intact in the unpredictable world of social media algorithms
Responding to the allegations, Google told e4m that advertisers can exclude their ads from showing on specific SPN sites by speaking to their account representative
As per reports, major advertisers are considering to reduce spends on Google's third-party ad network
The centre will conduct large-scale studies as well as smaller targeted studies to shed light on the nuances of the Indian market
Experts point out that brands, advertisers, and search engine experts will need to grasp the new functionalities introduced by Google SGE and adapt their strategies accordingly
The report underscores the factors that advertisers should consider when choosing a DSP
At Brandcast 2023, the internet giant also shared that YouTube Shorts’ average daily views have grown by over 120% year-on-year
The search giant has been fined Rs 936 crore for taking unfair advantage of its dominant position in the app store ecosystem
The conference will bring together global experts and researchers to discuss gender and social inequalities in agriculture
Sinha will spearhead 2 key verticals-- Brand Health Tracking & Creative Excellence
Google forged deals with phone makers to maintain its monopoly over rivals, the US government argues
Amid budgetary constraints, CMOs are funneling their ad dollars to conversion-focused platforms, say industry experts
Digital ad spend witnessed nearly 15 percent growth in H1, which is quite low compared to H1 of 2022 when it grew in the range of 25 percent, say industry experts
The increasing interest in merchant media is due to the last-mile opportunity that e-commerce sites offer to advertisers who are also embracing the evolving landscape, experts explain
While Instagram, Thread, X and Snapchat are strengthening their Search Ad feature, some industry experts say commerce search will be keenly fought between the social platforms
The four-year global partnership entails Coca-Cola becoming the exclusive non-alcoholic beverage partner of the ICC
Prior to this, she was associated with Microsoft as Corporate Communications Lead
Guest Column: Dr. Srinath Sridharan, Author, Policy Researcher & Corporate Advisor, writes why the responsibility of upholding truth lies not only with journalists but also individuals & institutions
Shakil is an award-winning journalist with over 17 years of experience
The Search Generative Experience is expected to cause a significant drop in traffic coming to news websites, thus creating a further dent to their ad revenue, share industry observers
The campaign has been conceptualized and created by DDB Mudra
Alok has held marketing leadership roles at brands such as Google, Piramal and IIFL Securities
Industry heads are unanimous that advancements in tech will make voice search more accessible, convenient and personalized, unlocking more opportunities for e-commerce brands and related domains
Search Hijack, conceptualized by 22feet Tribal Worldwide, makes girl name recommendations inspired by the women crickets, each time new parents run a search on Google
As per the report, searches for travel, financial and economic literacy, self-care and professional growth, have witnessed a marked increase over the previous year
Industry observers say that creating relevant content helps brands resonate with the target audience but needs to be relatable and interesting
Hyper-local categories including real estate, coaching centres, hospitals, and food chains expected to be the next big advertisers across digital & traditional media
The event will be held in Delhi
Guest Column: Durgesh Garg, VP – Operations, Impact Research & Measurement, shares tips on how to get started on the measurement journey while keeping costs in check
Media and marketing experts tell us how brands can best crack the algorithm for voice searches in India, as well as optimize video searches
Slapped with hefty penalties by CCI, Google braces up for a tough time ahead in India in 2023 despite record growth
The American Marketing Association has come up with their definitions of marketing and marketing research based upon certain findings approved by a panel of active researchers