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Re-releases of popular Bollywood movies have been attracting diverse and affluent cine-goers to the theatres by the droves, boosting footfalls and reach
NATIVE CONTENT Sep 11, 2024 12:21 PM
The investigation is centred around allegations of fund misappropriation from Religare Finvest, a non-banking financial company under the Religare Group umbrella
e4m Staff Aug 23, 2024 5:37 PM
MRUC India is currently working on to finalise the survey methodology and cost-sharing formula for publishers
Kanchan Srivastava Aug 23, 2024 8:30 AM
In light of the anti-trust lawsuit against Alphabet, industry insiders say that the extensive integration of Google's tools in the digital ad workflow leaves little hope for a competitive environment
Shantanu David Aug 20, 2024 8:53 AM
While some industry watchers say Google has potential threats in the Search domain, others opine that the tech major still dominates as the default search engine & browsing habits take time to change
Shantanu David Aug 7, 2024 8:55 AM
SearchGPT will give quick and direct responses with up-to-date information from the web with links to relevant sources
e4m Desk Jul 26, 2024 12:37 PM
Since affluent audiences are shifting towards OTT, entertainment channels are concerned that they might lose ratings in the new system, say industry sources
Kanchan Srivastava Jul 11, 2024 8:42 AM
Since zero-click search means that the overall universe of clicks reduces, consequently Cost Per Click and Customer Acquisition Cost will go up in the coming days, believe experts
Sohini Ganguly Jul 11, 2024 8:32 AM
Industry heads say that with users upset about the diminishing relevance of Google search results and AI working on every aspect of advertising, it might be time for new ad layouts
Shantanu David Jul 5, 2024 8:51 AM
Ivaturi moves from Quess Corp and has previously worked for over two decades with Feedback Consulting
Changes in roles of Sapna Parmar, Neha Dutt, Shelly Jain, Geetika Singh and Ashwini Sirsikar
Sandeep Saxena served as Market Research Society of India’s Director General for more than seven years
e4m Staff Apr 3, 2024 11:36 AM
BARC Chairperson Shashi Sinha tells e4m that the council will soon consult broadcasters and advertisers on the new socio-economic classification system
Kanchan Srivastava Feb 27, 2024 8:19 AM
As per industry reports & observers, retail media is the third-fastest-growing advertising channel; brands keen on this medium since ‘focused ads’ offer a scope to go beyond search and social media
Shantanu David Feb 23, 2024 8:50 AM
Google has posted about 13% gain in revenue from Search and 15% in YouTube ads
e4m Staff Jan 31, 2024 8:40 AM
The tool will be first accessible to English-language advertisers in the US and UK. The global rollout is set to commence in the coming weeks
Kanchan Srivastava Jan 24, 2024 1:52 PM
The exclusive report was unveiled by TAM Media Research CEO LV Krishnan at the e4m Pride of India Brands - Tamil Nadu on Wednesday
e4m Staff Jan 24, 2024 11:51 AM
Unni Hariharan moves from Nielsen and has about 2 decades of work experience across leading market research agencies
e4m Staff Dec 15, 2023 5:35 PM
Experts say it's a wild ride as brands struggle to keep their good names intact in the unpredictable world of social media algorithms
Sohini Ganguly Dec 8, 2023 9:01 AM
Responding to the allegations, Google told e4m that advertisers can exclude their ads from showing on specific SPN sites by speaking to their account representative
Shantanu David Dec 4, 2023 8:39 AM
As per reports, major advertisers are considering to reduce spends on Google's third-party ad network
e4m Staff Nov 30, 2023 11:50 AM
The centre will conduct large-scale studies as well as smaller targeted studies to shed light on the nuances of the Indian market
e4m Staff Nov 15, 2023 4:11 PM
Experts point out that brands, advertisers, and search engine experts will need to grasp the new functionalities introduced by Google SGE and adapt their strategies accordingly
Shantanu David Oct 30, 2023 9:02 AM
The report underscores the factors that advertisers should consider when choosing a DSP
e4m Staff Oct 4, 2023 11:42 AM
At Brandcast 2023, the internet giant also shared that YouTube Shorts’ average daily views have grown by over 120% year-on-year
e4m Staff Sep 27, 2023 4:02 PM
The search giant has been fined Rs 936 crore for taking unfair advantage of its dominant position in the app store ecosystem
e4m Staff Sep 25, 2023 6:07 PM
The conference will bring together global experts and researchers to discuss gender and social inequalities in agriculture
e4m Staff Sep 22, 2023 9:32 AM
Sinha will spearhead 2 key verticals-- Brand Health Tracking & Creative Excellence
e4m Staff Sep 15, 2023 4:09 PM
Google forged deals with phone makers to maintain its monopoly over rivals, the US government argues
exchange4media Staff Sep 13, 2023 7:33 AM
Amid budgetary constraints, CMOs are funneling their ad dollars to conversion-focused platforms, say industry experts
exchange4media Staff Sep 8, 2023 8:28 AM
Digital ad spend witnessed nearly 15 percent growth in H1, which is quite low compared to H1 of 2022 when it grew in the range of 25 percent, say industry experts
Kanchan Srivastava Aug 31, 2023 8:15 AM
The increasing interest in merchant media is due to the last-mile opportunity that e-commerce sites offer to advertisers who are also embracing the evolving landscape, experts explain
Shantanu David Aug 23, 2023 8:36 AM
While Instagram, Thread, X and Snapchat are strengthening their Search Ad feature, some industry experts say commerce search will be keenly fought between the social platforms
Kanchan Srivastava Aug 18, 2023 8:45 AM
The four-year global partnership entails Coca-Cola becoming the exclusive non-alcoholic beverage partner of the ICC
exchange4media Staff Jul 28, 2023 1:49 PM
Prior to this, she was associated with Microsoft as Corporate Communications Lead
exchange4media Staff Jul 25, 2023 10:34 AM
Guest Column: Dr. Srinath Sridharan, Author, Policy Researcher & Corporate Advisor, writes why the responsibility of upholding truth lies not only with journalists but also individuals & institutions
Dr. Srinath Sridharan Jul 6, 2023 6:58 PM
Shakil is an award-winning journalist with over 17 years of experience
exchange4media Staff Jun 7, 2023 1:34 PM
The Search Generative Experience is expected to cause a significant drop in traffic coming to news websites, thus creating a further dent to their ad revenue, share industry observers
Kanchan Srivastava May 15, 2023 8:24 AM
The campaign has been conceptualized and created by DDB Mudra
exchange4media Staff May 2, 2023 12:23 PM
Alok has held marketing leadership roles at brands such as Google, Piramal and IIFL Securities
exchange4media Staff Apr 11, 2023 2:50 PM
Industry heads are unanimous that advancements in tech will make voice search more accessible, convenient and personalized, unlocking more opportunities for e-commerce brands and related domains
Nilanjana Basu Apr 4, 2023 8:37 AM
Search Hijack, conceptualized by 22feet Tribal Worldwide, makes girl name recommendations inspired by the women crickets, each time new parents run a search on Google
exchange4media Staff Mar 23, 2023 11:28 AM
As per the report, searches for travel, financial and economic literacy, self-care and professional growth, have witnessed a marked increase over the previous year
exchange4media Staff Feb 9, 2023 11:39 AM
Industry observers say that creating relevant content helps brands resonate with the target audience but needs to be relatable and interesting
Shantanu David Feb 3, 2023 8:59 AM
Hyper-local categories including real estate, coaching centres, hospitals, and food chains expected to be the next big advertisers across digital & traditional media
exchange4media Staff Jan 19, 2023 11:28 AM
Guest Column: Durgesh Garg, VP – Operations, Impact Research & Measurement, shares tips on how to get started on the measurement journey while keeping costs in check
Durgesh Garg Jan 10, 2023 12:39 PM
Media and marketing experts tell us how brands can best crack the algorithm for voice searches in India, as well as optimize video searches
Shantanu David Jan 6, 2023 8:48 AM
Slapped with hefty penalties by CCI, Google braces up for a tough time ahead in India in 2023 despite record growth
Kanchan Srivastava Jan 2, 2023 8:45 AM
The American Marketing Association has come up with their definitions of marketing and marketing research based upon certain findings approved by a panel of active researchers
American Marketing Association Dec 26, 2022 12:16 PM
