TRAI in its recommendations on the National Broadcast Policy has said it was crucial to identify districts and blocks with low-density television penetration
The regulatory body said that many companies have been selling or marketing reconstituted juices as '100% fruit juice', which can be misleading for consumers
BTEA Wins 'Best Design and Decoration' Award at Outbound Travel Mart 2024
Times OOH has been granted rights to market advertising opportunities both inside and outside the airport premises
In a conversation with e4m, Saumya Rathor, Category Lead – Potato Chips, PepsiCo India discusses the company's latest campaign, consumer sentiments, and more
Industry watchers discuss the 'digital diplomacy opportunities' presented by India's large-scale adoption of digital public goods and the challenges that lie therein
Guest Column: Dr. Srinath Sridharan, Author, Policy Researcher & Corporate Advisor, writes why the responsibility of upholding truth lies not only with journalists but also individuals & institutions
As Saudi Aramco and Saudi Tourism Authority partnered with BCCI, Qatar Airways joined hands with RCB to expand their footprint in the world’s second largest market
Guest Column: Jan Thoresen, Author and CEO Labrador CMS, writes on ways to make sure your content stands out in the crowded online space
Through the partnership with IPL, the authority aims to increase Saudi’s presence and appeal in the Indian and South Asian markets
The south star has been roped in as the brand ambassador of the beverage brand
Thoreau, CMO - The Body Shop, shares thoughts on the brand's business vision and why its activism isn't skin deep
The TVC will be amplified with a 360-degree campaign
At the e4m MarTech Conference 2022, panellists discussed how their respective brands have leveraged the metaverse to create a more personalised experience for their users
The #Heart2HeartChallengeIndia invites people to climb 60 steps in a minute, make a video and share it on social media
A report by Red Lab says the new guidelines are concise and fairly lucid on what is acceptable
According to the guidelines, advertisements for junk foods shall not be aired during a programme meant for children or on a channel meant exclusively for children
ALCOA has stated that NTO 1.0 has already caused a lot of loss to the cable industry and the implementation of NTO 2.0 will worsen the situation
In its plea, the TRAI contended that it has received several letters from consumers complaining about their viewing experience because of excessive ads on various television channels
According to TRAI, the IA regulations are aimed to formulate the contours of a reporting system for the service providers
I&B Minister Anurag Thakur said the TRAI Act and IP laws define provisions & powers of the respective competent authorities in relevant statutes prescribed for the purpose specified to them
Madhavan, The Walt Disney Company India & Star India Country Manager & President, said that regulations like New Tariff Order 1 and 2 did not address the interests of any stakeholders
As per the implementation plan, the DPOs will have to ensure that subscribers avail of pay-TV service as per NTO 2.0 norms with effect from 1st April 2022
exchange4media co-founder Nawal Ahuja explains why NTO 2.0 implementation could force users to pay more, defeating TRAI's objective of 'easing consumers' pain'
Experts say that the upcoming season of the league may hold more promise as the number of matches and opportunities will increase with the addition of two new teams
We speak to Rathor, Category Lead, Cola, PepsiCo India in the final part of our interview series with the big winners of IDMA 2021
Raids were conducted following complaints by major broadcasters like Star India, Viacom18 and ZEEL
As part of the agreement, ASCI will identify contentious ads and FSSAI will investigate them
FICCI EY Report 2021 estimates that the channels would have generated Rs 300- Rs 400 crore of incremental ad revenues in 2020 and will likely grow to Rs 1000 crore in 2021
While the 2021 lockdown has indeed hurt the TV ad revenue, the impact has been tamer than the previous year's
The meeting was held in the presence of TRAI chairman PD Vaghela, & secretary SK Gupta with industry leaders like Jawahar Goel, Harit Nagpal, SN Sharma, Anil Malhotra and Avinash Pandey in attendance
Guest Column: Udit Pathak, Founder Director, Media Mantra, said that the communications strategy and the brand messaging, 2021, will be interactive thereby facilitating engagement at diverse levels
The agency will be managing IRSDC’s communication mandate by strengthening awareness and recall, social media management, stakeholder engagement, and crisis communication
From announcing NTO 2.0 to launching channel selector apps, TRAI had a rather eventful year
The campaign was launched on the eve of Christmas and intends to draw attention to the ‘Shadow Pandemic’ of Child Sexual Abuse and invite the adult community to participate in the solution
The channel has tasted success with Imli and Anupamaa, both adaptations of Bengali shows, after they figured in the top five programmes in Hindi GEC Urban and Overall Market
The watchdog is likely to be formed by April and will keep a check on the use of personal data for advertising
The two politicians sparred on Twitter after Tharoor reprimanded big brands for not having the 'moral courage' of Parle in the light of the recent TRP manipulation racket
As per TAM AdEx data, ‘Tarak Mehta’, ‘Bhabhiji Ghar Par Hain’ and ‘Saath Nibhaana Saathiya’ have been on top of the ad volume charts for June-July & Aug-Sept
ADIA’s investment will translate into a 1.20% equity stake in RRVL on a fully diluted basis
The regulatory body said developments shall be monitored and intervention, as felt necessary, shall be done at appropriate time
With fresh content and live sporting action back on TV sets, advertisers are making a comeback but the price point of ads may not come back to what it was pre-COVID, say industry players
As part of the mandate, the agency will be managing RLDA's reputation globally
While brands across the spectrum leverage the trend during lockdown for reach and engagement, experts back it on grounds of better ROI
Most prominent players believe the industry will bounce back in two-three months
The authority also said that MIB should not put any artificial restriction on the licence condition for DTH operators
With a readership of over 6.5 crore across India and 3.9 crore readership in UP, Jagran leads in the latest IRS numbers again
According to industry observers, advertising will resume once the economy starts to recover & digital and broadcasting will be the early gainers
While BARC has said it’s still reviewing the recommendations, many industry experts believe the rating system shouldn’t come under TRAI’s purview
The regulatory authority has raised concerns about BARC with respect to its structure, governance, operations, transparency & accountability