The initiative aims to create a more inclusive and accessible world for people with disabilities through awareness, support, and accessibility improvements
Given the lengthy and contentious process surrounding the Bill, a delay at this stage could hinder progress and add to industry uncertainty, believe legal experts familiar with the broadcast industry
To celebrate this occasion, the brand has curated a special "Threads of Love" hamper that is designed to symbolize the everlasting connection between siblings
Campaign advises individuals to secure term insurance coverage that is at least 10 times their annual income
During this election season, the group has observed over 890 million page views
On the occasion of International Tea Day, e4m caught up with VAHDAM India’s Founder & CEO Bala Sarda on the brand’s growth story, industry trends and more
The series will focus on stories about entrepreneurship with a spotlight on the trials, tribulations, and triumphs faced by industry leaders in their pursuit of success
The video celebrates the spirit of womanhood by showcasing how women are stepping up their game in every field
In the unscripted shows category, Bigg Boss OTT S2 was the leader with 19.5 mn viewers, followed by Koffee With Karan with 15.4 mn viewers
Aparna Tadikonda, EVP – South, Interactive Avenues, talks about the idea behind Sunfeast Dark Fantasy’s latest ad with Shah Rukh and its impact
After a record viewership and seamless brand integration in Season 7, the scene is poised for a thrilling Season 8
The new campaign highlights the brand promise of sourcing finest ingredients
This is exchange4media’s fourth annual initiative to select, acknowledge and felicitate such deserving brands with esteemed communication professionals
Cheil India has conceptualized the campaign
The ‘Working with Cancer’ initiative has been recognized with the Lions Health Grand Prix for Good in Cannes
The company will focus on distribution and marketing for global OTTs in India and South Asia
More than 200 Moj creators participated in the #darrkeaagejeethai challenge
The campaign recognizes the many roles that every woman plays making them unique
In the second episode of the podcast, Aditi Mishra, CEO, Lodestar UM, and Kulanath Kaushik from Lodestar UM’s strategy team say why brands should be dynamic, agile and authentic to keep pace with GenZ
The reality show, created by Banijay Asia and Malaika Arora, released exclusively on Disney+ Hotstar on 5th December
Season 7 of Koffee with Karan, a Disney+ Hotstar exclusive, has delivered 100% success for brands, outperforming industry benchmarks, upping the ante of key brand metric results
The show will be hosted by prime-time anchor Nikhil Joshi
This is exchange4media’s annual initiative to select, acknowledge and felicitate such deserving brands with esteemed communication professionals
The announcement was made at D23 Expo, the global Disney fan event
Kevin Vaz, Head of Network Entertainment channels, Disney Star, talks about the growth of 'Ravivaar With Star Parivaar' and what makes it click with the audiences and advertisers
Guest Column: Markand Adhikari, Chairman and Managing Director of SABGROUP, writes Bollywood is in a tight corner and a slew of OTT platforms are running the show
The wholesome Sunday prime time non-fiction show has its sponsoring brands beaming ear-to-ear. Here’s why…
The show is currently leading the pack of non-fiction studio content in the Hindi GEC space with way higher ratings and audience reach
In a first of sorts, Star Plus ventured into creating a show that has helped them leverage popular fiction shows like Anupamaa and Imlie in a non-fiction format
Dhar, Founder & CEO of Banijay Asia, talks about interactive reality special Ranveer Vs Wild with Bear Grylls, & more
The campaign celebrates the gesture of each person being called out by their name at Starbucks stores
The chat show will stream on Disney+ Hotsar
Rocky Singh and Mayur Sharma set off on new adventures in Uttarakhand
This is exchange4media’s annual initiative to select, acknowledge and felicitate such deserving brands with esteemed communication professionals
#AtHomeWithDravid campaign is inspired by a simple insight – no matter who you are or wherever you reach, coming back home is always the most reassuring feeling
Industry reacts to the auto manufacturer's new digital campaign #TwinningWithKia with OTT platform Arré
Collaboration, not only within the organization but also beyond, is going to be the key driver of brand success in the post-pandemic world, said the panel at e4m’s Adobe-PwC conference
The discussion titled ‘Without a Playbook: The Changing Face of CX in CPG and Retail’ will explore how Consumer Packaged Goods & Retail sectors have witnessed seismic shift due to adoption of digital
The three-time MP from Karnataka has served on many parliamentary committees
This is exchange4media’s annual initiative to select, acknowledge and felicitate such deserving agencies and brands. The winning lists will be announced in August
The month-long campaign kickstarted on International Dance Day and aims at spreading positivity, health & mental wellness, and social happiness through dance
Conceptualised by Ogilvy & produced by Interactive Avenues for the digital medium, the film brings alive the thought that when words fail to express its #BestSaidWithSkinn
The digital campaign urges audiences to stay safe at home and ‘Enjoy Responsibly’
Brands are focussing more on emotions to engage with audience now, says Pooja Garg Khan, Head Corporate Communications, Panasonic India in the latest edition of ‘e4m PR and Corp Comm Festive Series’
The ad has been developed by Rajeev Ravindranathan, Founder Director of Bangalore-based creative agency, People Design and Communications
DanceWithMadhuri will provide subscribers an opportunity to navigate across both the apps for some fun, learning and a bunch of interesting videos
The campaign will be launched on all major OTT platforms, TV channels and social media channels
The show emerges as the most watched TV show of the year in the infotainment genre, says channel
Catch the Bollywood star perform his own stunts and drink elephant poop 'tea' in as Grylls throws new challenges at him
The webinar series is meant to bring its SUV owners’ community virtually closer amidst lockdown