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Permission holders in uncovered new cities of North Eastern states, J&K, and island territories will get a concessional rate of 2% annual fee for the first 3 years of the 15-year licence period
e4m Staff Sep 16, 2024 10:03 AM
In this role, Del Pozzo will lead Hershey's next phase of growth in the US with a portfolio of brands including Hershey's, Reese's and Jolly Rancher
Arjun Bhatia, Chief Marketing Officer, Matrimony.com shares insights on their latest campaign ‘Wedding Games’, how the brand’s advertising strategies have changed since its inception and more
Simran Sabherwal Aug 20, 2024 9:28 AM
A cookieless future is inevitable, say experts as they recommend alternative technologies like FLoC and privacy-preserving mechanisms instead
Shantanu David Aug 5, 2024 9:37 AM
The prevailing belief is that irrespective of Google's designs for third-party cookies, agencies should invest well in collecting first-party data for more sustainable benefits
Shantanu David Aug 2, 2024 9:27 AM
Google has slashed rebates, which agencies receive in lieu of ad investments, by 25-35%. The tech giant has also revised the slab structure making smaller players ineligible for rebates
Kanchan Srivastava Jul 30, 2024 8:03 AM
After Google’s Anthony Chavez announced that the tech giant won't deprecate third part cookies, the industry welcomes 'fresher ideas and fewer headaches' in its wake
Sohini Ganguly Jul 23, 2024 1:25 PM
Anthony Chavez VP, Privacy Sandbox, has said that instead of deprecating third-party cookies Google will introduce a ‘new experience’ in Chrome that will allow people to ‘make an informed choice’
Sohini Ganguly Jul 23, 2024 9:23 AM
As per media reports, the funds will be raised from Resonance Opportunities Fund, St. John's Wood Fund Limited and Ebisu Global Opportunities Fund
e4m Staff Jul 18, 2024 10:19 AM
Uday Shankar is also the only media thought leader to have won two coveted titles - Impact Person of The Year (2010) and Impact Person of the Decade (2014)
VML and Durex worked with students, teachers, school body heads and government officials to create a course specifically focused on educating the educators on having these difficult conversations
e4m Staff Jul 8, 2024 12:50 PM
The two parties have reportedly filled Form 2, which notifies CCI about the merger and its impact on competition
e4m Staff Jun 15, 2024 11:09 AM
The two companies reportedly addressed CCI, allaying concerns about the merged entity dominating cricket broadcasting and streaming
'We will not complete third-party cookie deprecation during the second half of Q4,' said the tech giant in a blog post on Tuesday
Venke Sharma held the position of Executive Director - Consumer Strategy and Innovation at the company
e4m Staff Apr 10, 2024 2:37 PM
The 21st edition of the India Today Conclave was held in New Delhi on March 15 and 16
e4m Staff Mar 18, 2024 4:31 PM
The India Today Conclave 2024 with its rich tapestry of ideas and speakers was a forum for insightful discourse and visionary thinking
e4m Staff Mar 18, 2024 11:31 AM
Purie was speaking at the 21st edition of the India Today Conclave which was held in New Delhi
e4m Staff Mar 18, 2024 10:47 AM
Speakers at the conclave include Prime Minister Narendra Modi, Home Minister Amit Shah, External Affairs Minister S Jaishankar, and Finance Minister Nirmala Sitharaman, among others
e4m Staff Mar 15, 2024 12:28 PM
Key Comm Green aims to revolutionize the PR industry with its focus on promoting businesses and ideas committed to a greener and more sustainable future
e4m Staff Feb 14, 2024 4:19 PM
In the campaign video, Vidya Balan talks about online frauds explaining the importance of being vigilant in the digital world and the methods to stay safe
With Google testing Tracking Protection that curbs cross-site tracking, brands will adopt a multi-faceted approach to measure their digital ads in the aftermath of the cookie phaseout, say experts
Shantanu David Jan 8, 2024 8:36 AM
As per the report, the Sony administration is wary of the implications of Sebi’s lens on Punit Goenka due to stringent corporate governance rules in Japan and the US
In a post-third-party cookie world, experts talk about how data analysis using different technologies like AI could boost performance campaigns, although brands need to tread steadily
Nilanjana Basu Nov 2, 2023 9:02 AM
The merger is in line with the companies’ endeavours to restructure their streaming, broadcasting and distribution business
e4m Staff Oct 12, 2023 8:46 AM
The company previously also engaged Reliance Industries, exploring an outright sale, and a joint venture among other options
e4m Staff Oct 7, 2023 11:22 AM
Better outcomes in store for brands, shoppers and retailers alike with first-party data sans dependence on third-party cookies, say experts
Nilanjana Basu Sep 13, 2023 9:09 AM
During the Chennai chapter of City Connects hosted by ShareChat and Moj, industry leaders spoke on revolutionizing the digital landscape to empower brands in engaging India's language-first user base
NATIVE CONTENT Aug 14, 2023 11:34 AM
The event, powered by e4m, will focus on bringing to the fore how ShareChat and Moj can be leveraged to effectively tap into the demographic of Bharat and young India
NATIVE CONTENT Aug 1, 2023 11:34 AM
ShareChat and Moj’s City Connects-Ahmedabad saw experts sharing insights on how changing behaviour of young Indian audiences can be captivated with personalisation, short-form content and more
NATIVE CONTENT Jul 28, 2023 7:22 PM
The event, powered by e4m, will feature industry leaders and brand custodians sharing insights on Bharat and Young India’s consumer behaviour
exchange4media Staff Jul 21, 2023 6:05 PM
Industry veterans will help the company bolster governance and reporting
exchange4media Staff Jul 13, 2023 5:28 PM
Disney Plus has reported that its streaming losses have reduced by $400 million in the second quarter; the subscriber count for Disney+Hotstar has dipped by 8% in Q2
exchange4media Staff May 11, 2023 9:19 AM
The film has been conceptualized by Pulp Strategy Communications
exchange4media Staff May 2, 2023 1:48 PM
It's not the first time either of the two brands teamed up for some uber-luxurious associations
exchange4media Staff Feb 6, 2023 5:09 PM
At e4m-GroupM Let’s Play: Sports marketing summit, Gopichand sat down for a fireside chat with Sportstar editor Ayon Sengupta
exchange4media Staff Jan 19, 2023 8:43 AM
The brand integration seems jarring and doesn’t go well with the French culture showcased in the Netflix show, say experts
Tanzila Shaikh Jan 3, 2023 11:26 AM
The parliamentary standing committee on finance presented a 70-page report highlighting how tech giants have certain advantages that tilt the market in their favour
exchange4media Staff Dec 23, 2022 9:34 AM
Illustrious leaders of the northern real estate industry came together for knowledge-sharing, networking and recognizing the good work of the fraternity
exchange4media Staff Dec 2, 2022 10:49 AM
Industry experts believe that impressions and influencer marketing could help with personalized advertising once third-party cookies are phased out
Nilanjana Basu Nov 21, 2022 8:29 AM
