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Shiva Krishnamurthy joined HUL in 2000 and served the organisation for 25 years

e4m Staff Jan 20, 2026 3:01 PM

As brands rethink how they connect with audiences in the digital age, AI-generated virtual personalities are moving beyond experiments to become the faces of modern campaigns

Aryendra Khan Jan 8, 2026 12:38 PM

How brand activations let consumers touch, feel and engage with brands by tapping into 'Experience Culture'

e4m Staff Dec 24, 2025 10:33 AM

Shamus Qu will be replacing Grace Zhu, as per media reports

e4m Desk Sep 2, 2024 12:53 PM

With an 85% share in the Indian butter market and 66% market share in cheese, Amul’s branding efforts have successfully resonated with consumers, the report noted

e4m Staff Aug 21, 2024 9:16 AM

Pramuch Goel was with Mahindra Rise since 2017

e4m Staff Aug 19, 2024 3:01 PM

Sairam Krishnamurthy has over 18 years of experience in leadership roles in retail and FMCG industries

e4m Staff Aug 5, 2024 12:58 PM

95-year-old Indian biscuit brand Parle secures title of top global billionaire brand

e4m Staff Jul 29, 2024 2:11 PM

At e4m Golden Mikes Radio & Audio Conference 2024, Shashi Sinha, IPG Mediabrands CEO, shared industry insights as he recalled his associations with Geetmala’s Ameen Sayani & Amul’s Dr Verghese Kurien

e4m Staff Jun 27, 2024 8:29 AM

Amul has introduced its 15th Ice Lounge in Connaught Place, Delhi, showcasing international flavours and a luxurious ambience as part of its ambitious national expansion strategy

e4m Staff Jun 12, 2024 12:06 PM

Swiggy's new campaign has Gulaab Jamun Uncle's hilarious food escapades and Harsha Bhogle's witty commentary

e4m Staff Jun 7, 2024 1:40 PM

Amul has joined as the Lead Arm sponsor of its men's national cricket team

e4m Staff May 2, 2024 2:00 PM

exchange4media had recently reported that Media.Monks’ Azazul Haque and Kiran Ramamurthy had put in their papers

Neeta Nair Apr 12, 2024 8:07 AM

Sources say after Poran Malani, Azazul Haque and Kiran Ramamurthy from Media.Monks are now on their way out

Neeta Nair Mar 22, 2024 12:36 PM

Dream11, Vimal, Asian Paints, Charged by Thumsup, Joy Personal Care, Dettol and Amul come on board

e4m Desk Mar 14, 2024 7:01 PM

This year, there are 24 categories of awards, among them five Popular Choice and 16 Jury Awards

e4m Staff Feb 8, 2024 1:37 PM

HT City print editions will carry out especially curated content around 8 themes, spread across 8 weeks

NATIVE CONTENT Jan 30, 2024 2:53 PM

Azazul Haque, Chief Content Officer, Media.Monks, and Kiran Ramamurthy, Chief Operating Officer, Media.Monks, share the success story of the agency

Neeta Nair Jan 30, 2024 8:50 AM

This post has been used to create misinformation and spread unnecessary fear among consumers, said Amul

e4m Staff Dec 21, 2023 4:49 PM

Jayen Mehta, the Managing Director of Amul, spoke about the long association with Sinha and the ad veteran's contributions to the industry

Aditi Gupta Dec 2, 2023 9:50 AM

The Managing Director of Amul India spoke at the Pitch Brand Talk summit about the brand continuing to stay relevant for the Indian consumer

e4m Staff Nov 23, 2023 1:14 PM

The campaign film, titled 'India Ki Har Saans Mein Kabaddi,' has been unveiled with the star trio

e4m Staff Nov 22, 2023 1:40 PM

At the BW Marketing Whitebook Summit 2023, CEOs & COOs delve deeper into how new age technologies and the new breed of consumers are changing the face of the industry

e4m Staff Nov 17, 2023 3:26 PM

He has also served as Managing Director of Lactalis India

e4m Staff Oct 19, 2023 2:42 PM

Leading legacy firms Nestle, ITC, Marico and HUL have launched their own D2C channels. Some like Amul and Dabur are next in the line

Kanchan Srivastava Aug 14, 2023 8:10 AM

At the e4m Health and Wellness Marketing Conference 2023, Mehta shared some great insights and talked about innovative products in pipeline and his ambitious plans to take the brand ahead

e4m Desk Aug 10, 2023 9:12 AM

The dairy co-op bagged 6 gold and 5 silver metals

e4m Desk Aug 9, 2023 9:46 PM

Focused on the theme, 'An Industry In Transition', the summit will encompass a wide array of diverse topics, ranging from artificial intelligence to sustainability, creativity to performance, and more

e4m Desk Aug 3, 2023 6:03 PM

The media veteran is among the few executives from the industry who has closely witnessed the evolution of the Indian broadcasting sector

e4m Desk Jul 7, 2023 9:22 AM

The Lok Sabha MP was speaking at an event organized by Pepper Creative Awards Trust to honour the ad legend

e4m Desk Jul 4, 2023 10:30 AM

daCunha, who created India's longest-running outdoor marketing campaign for Amul, passed away on Tuesday at 92

e4m Desk Jun 22, 2023 5:23 PM

daCunha conceived the Amul 'Utterly Butterly' campaign in 1966

e4m Desk Jun 21, 2023 11:12 AM

The dairy co-op has hit back at the video, saying that it was aimed at creating 'misinformation'

e4m Desk May 26, 2023 1:06 PM

The agreement aims to strengthen Veda’s brand as a cricketer and entrepreneur globally

e4m Desk May 24, 2023 1:18 PM

The issue also has an additional summer special spin-off

e4m Desk May 23, 2023 8:20 AM

Menon's portfolio will be handled by a new set of leaders to provide specific focus, said CEO Kalyan Krishnamurthy in a note to employees

e4m Desk May 18, 2023 9:11 AM

Some of the best coronation-themed creatives from across the world

e4m Desk May 8, 2023 9:06 AM

Rajesh Krishnamurthy, Business Director of Himalaya Wellness Company, talks about the inspiration behind the campaign & more

Aditi Gupta Apr 17, 2023 8:57 AM

The MD of Amul spoke to e4m Editor Naziya Alvi Rahman about the brand’s big launches, expansion to newer countries, turnover plans and much more

Naziya Alvi Rahman Apr 13, 2023 2:38 PM

Industry observers say while Nandini already has an established market in Karnataka, as a legacy brand Amul is also not under any threat

Simran Sabherwal Apr 13, 2023 12:46 PM

Experts say there will be initial hurdles for Amul because of the social divide between north and south brands, but co-existing is possible

Nilanjana Basu Apr 12, 2023 9:10 AM

Sodhi has been roped in for growing Reliance Retail's grocery vertical

e4m Desk Apr 5, 2023 10:36 AM

Mehta joined Amul in 1991 and has held several top positions in the company

e4m Desk Mar 17, 2023 8:04 AM

Amul's Manthan ad from the mid-90s painted a picture of female emancipation rooted in their financial autonomy

e4m Desk Mar 9, 2023 8:54 AM

The winners were announced on March 3

e4m Desk Mar 8, 2023 4:17 PM

Dream11 is the official fantasy partner, CEAT strategic timeout partner and Amul, the beverage partner

e4m Desk Feb 25, 2023 8:19 AM

At the Pitch Madison Advertising Report 2023 unveiling, Krishnamurthy, the Chief Strategy & Analytics Officer, Madison Media, spoke about the opportunities presented by digital and TV worlds colliding

e4m Desk Feb 16, 2023 10:53 AM

The price hike has been applied to all variants of Amul's pouch milk

e4m Desk Feb 3, 2023 10:18 AM

Sodhi put in his papers on Jan 9

e4m Desk Jan 9, 2023 5:35 PM

Amul has doffed its hat to the legendary player twice before

e4m Desk Dec 30, 2022 4:34 PM