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The campaign has a 360-degree launch strategy, incorporating digital platforms, television, OTT, print media and out-of-home (OOH) advertising
e4m Staff Aug 28, 2024 4:10 PM
Kevan Parekh is currently Apple’s Vice President of Financial Planning and Analysis
e4m Staff Aug 27, 2024 11:49 AM
Apple’s latest “Underdog” ad and Google’s "Dear Sydney" commercial for Gemini chatbot were the recent inductees into ad hall of shame this week
Prior to this, Shamwani was with Jio Platforms Limited as Head - Business Development and AI Initiatives
e4m Desk Jul 18, 2024 12:40 PM
Apart from Google, AI startups Anthropic and Perplexity are also in talks to integrate generative AI models into Apple's AI system
e4m Staff Jun 24, 2024 10:31 AM
Apple retains its number 1 position for the third consecutive year followed by Google, Microsoft and Amazon in list of top brands in Kantar BrandZ Most Valuable Global Brands Report 2024
e4m Staff Jun 13, 2024 1:39 PM
As part of the campaign, wood-themed air conditioning units and life-size refrigerators were seen on the baggage conveyor belts with "Just Arrived" tags
e4m Staff Jun 13, 2024 11:15 AM
The new Samsung ad ‘Uncrush’ shows the aftermath of Apple’s controversial ad, which ruffled a lot of feathers
'Our goal is to always celebrate the myriad of ways users express themselves,' said Tor Myhren, VP of Marketing Communications at Apple
e4m Desk May 10, 2024 11:54 AM
The ad for Apple's thinnest-ever iPad has been accused of being tone-deaf and insensitive towards creators
Under this mandate, FCB Interface will spearhead the marketing and communication strategies for a range of Philips products
Prior to this, Pinaki Gupta has held key positions in organizations like Kansai Nerolac Paints, Mahindra & Mahindra, Lifestyle International, Arvind, and Nilkamal
e4m Staff Apr 30, 2024 10:42 AM
Experts say these partnerships could create a few ad giants controlling everything, or it could lead to a more open system with more competition and potentially more control over data
Shantanu David Apr 11, 2024 8:44 AM
Industry observers believe Apple has maintained a tech-savvy, smart, aspirational and upmarket image in India and rides on the ‘premiumization’ trend
Kanchan Srivastava Apr 9, 2024 8:38 AM
Noise has hit back with a clever iteration of boAt's original ad, urging the latter to "think"
Netizens were quick to remind boAt of its China connection while it positioned itself as a desi brand taking on a global giant like Apple
Previously, Mehak Chawla was handling communications at Google Cloud
e4m Staff Mar 20, 2024 12:39 PM
The ad crafted by Apple’s in-house marketing team and directed by Kim Gehrig of Somesuch was released in December 2022
e4m Staff Jan 10, 2024 1:47 PM
The overarching themes for brands this year were kindness, togetherness and love
e4m Staff Dec 23, 2023 3:29 PM
From Astral Pipes to Apple, all the brand integrations we spotted in the latest Shah Rukh Khan movie Dunki
Chehneet Kaur Dec 23, 2023 8:06 AM
Musk's tweet seemingly agreeing with a post that painted the Jewish community in a bad light has received widespread flak
e4m Staff Nov 18, 2023 9:41 AM
Ipsita joins HP from Apple where she most recently served as Senior Director of Marketing for Apple Services
e4m Staff Oct 20, 2023 1:15 PM
The tech giant is reportedly working on 'Pegasus,' which may bring Apple a new revenue stream
The initiative is aimed at empowering young generation to make smart living choices
e4m Staff Sep 25, 2023 11:36 AM
The ad reiterates Apple's commitment towards having 'net zero climate impact' by 2030
exchange4media Staff Sep 14, 2023 9:24 AM
In the pipeline are untold tales of iconic figures like Mahatma Gandhi, complexities of Rajiv Gandhi’s assassination and a gripping documentary on Indira’s Emergency
exchange4media Staff Aug 16, 2023 3:57 PM
The jewellery brand is all set to launch 100 new stores with an investment of Rs 5500 crores over next few years
Ruhail Amin Jun 14, 2023 9:47 PM
Saif Khan was earlier Head of Sales and Marketing Central Asia, Near East and North Africa for BSH Home Appliances
exchange4media Staff Jun 6, 2023 11:58 AM
Guest Column: Deba Ghoshal, Vice President, and Head of Marketing, Voltas Limited, shares targeted storytelling strategies to boost sales by tapping the right stakeholders
Deba Ghoshal Jun 5, 2023 9:23 AM
Samsung, Tile, Chipolo, eufy Security, and Pebblebee have expressed support for the draft specification
exchange4media Staff May 2, 2023 6:50 PM
The store is in Jio World Drive at Mumbai’s upscale commercial hub Bandra Kurla Complex
exchange4media Staff Apr 18, 2023 12:43 PM
She has over 15 years of experience in marketing and brand management across B2C and B2B brands
exchange4media Staff Mar 29, 2023 11:54 AM
Known widely as 'the greatest ad ever', Apple's maiden commercial for Macintosh still stands unmatched in terms of creativity and impact
exchange4media Staff Feb 9, 2023 1:40 PM
At unveiling of the Dentsu-e4m Digital Advertising Report 2023, Gulbahar Taurani spoke about Web 3.0 and how it is changing the point of view of brands
exchange4media Staff Feb 6, 2023 11:17 AM
Google contended that the lawsuit by the US DoJ would reverse years of innovation and harm the broader ad sector
exchange4media Staff Jan 25, 2023 7:57 AM
The inaugural edition of the report captures 23 strategic focus areas and observations curated by a team of digital experts at Wavemaker India
exchange4media Staff Jan 18, 2023 8:58 AM
With Tandon exiting Hisense, the company now plans to rejig its top management
exchange4media Staff Dec 16, 2022 3:12 PM
By upping the pricing for iOS users, Elon Musk aims to circumvent Apple's 30% tax on payments on App Store
exchange4media Staff Dec 8, 2022 1:29 PM
The spot highlights Apple's accessibility features, which can help people with disabilities navigate the world with ease
exchange4media Staff Dec 2, 2022 7:27 PM
