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Industry observers say the feature has been quietly squeezing organic visibility for healthcare players who have historically relied on search-led discovery
e4m Staff Jan 13, 2026 11:38 AM
Industry awaits clarity on capacity, slot disclosures and auction rules ahead of FY26 DD Free Dish bidding
Tasmayee Laha Roy Jan 5, 2026 10:56 AM
INDIA’S ARCHITECTURAL FRATERNITY STANDS AT A CRUCIAL JUNCTURE, ENCOMPASSING VARIED DESIGN DISCIPLINES, MODERN TECHNIQUES & TECHNOLOGIES.
Abhijit Avasthi Nov 22, 2024 4:51 PM
Re-releases of popular Bollywood movies have been attracting diverse and affluent cine-goers to the theatres by the droves, boosting footfalls and reach
NATIVE CONTENT Sep 11, 2024 12:21 PM
With over 34 years of experience, Archana Jain's journey from the hotel industry to becoming the leading lady in PR is truly exceptional
Ritika Upmanyu Sep 2, 2024 4:13 PM
TV viewership for women’s cricket grew by 57% to 254 million in 2023, showcasing a paradigm shift in scale for brands advertising
NATIVE CONTENT Aug 30, 2024 7:40 AM
The investigation is centred around allegations of fund misappropriation from Religare Finvest, a non-banking financial company under the Religare Group umbrella
e4m Staff Aug 23, 2024 5:37 PM
MRUC India is currently working on to finalise the survey methodology and cost-sharing formula for publishers
Kanchan Srivastava Aug 23, 2024 8:30 AM
At $242 bn in 2024, social media is the largest single advertising channel, as per the study
e4m Staff Aug 22, 2024 1:56 PM
In light of the anti-trust lawsuit against Alphabet, industry insiders say that the extensive integration of Google's tools in the digital ad workflow leaves little hope for a competitive environment
Shantanu David Aug 20, 2024 8:53 AM
While some industry watchers say Google has potential threats in the Search domain, others opine that the tech major still dominates as the default search engine & browsing habits take time to change
Shantanu David Aug 7, 2024 8:55 AM
Releases campaign 'Dekhna Hai Toh Khel Dekho' celebrating talent over stereotypes
e4m Staff Jul 30, 2024 4:13 PM
SearchGPT will give quick and direct responses with up-to-date information from the web with links to relevant sources
e4m Desk Jul 26, 2024 12:37 PM
Since affluent audiences are shifting towards OTT, entertainment channels are concerned that they might lose ratings in the new system, say industry sources
Kanchan Srivastava Jul 11, 2024 8:42 AM
Since zero-click search means that the overall universe of clicks reduces, consequently Cost Per Click and Customer Acquisition Cost will go up in the coming days, believe experts
Sohini Ganguly Jul 11, 2024 8:32 AM
Posting content on YouTube is a common practice for broadcasters, but usually, it is either small clips or teasers. However, Sony has been uploading full episodes of most of its TV shows on YouTube
Aditi Gupta Jul 5, 2024 9:09 AM
Industry heads say that with users upset about the diminishing relevance of Google search results and AI working on every aspect of advertising, it might be time for new ad layouts
Shantanu David Jul 5, 2024 8:51 AM
In its recommendations on inputs for National Broadcasting Policy, TRAI touches on a lot of peripheral issues rather than recommending core issues which impact growth of the sector, say experts
Aditi Gupta Jun 24, 2024 8:45 AM
As per BARC data, Aaj Tak’s share in Hindi Speaking Market in Week 23 was nearly 15%, and during the Counting Hours it was close to 18% in the same category
e4m Staff Jun 13, 2024 12:06 PM
The campaign captures memorable moments for fathers and their children
e4m Staff Jun 12, 2024 2:14 PM
The former BARC India CEO, Sunil Lulla speaks glowingly about NP Singh as the steadying force behind SPNI and his contributions towards the company's talent, clients and associates
e4m Staff May 24, 2024 2:16 PM
Bikramjit Chaudhuri is currently associated with Datamatics Group of Companies as Global Head of Data Science & Advanced Analytics
e4m Staff May 17, 2024 1:14 PM
At the TRAI open house on National Broadcast Policy, IBDF said that more rating agencies would dilute currency, while news and digital reps pointed out issues in accuracy, seeking more competition
Aditi Gupta May 16, 2024 8:37 AM
As per BARC, the total watch time of TATA IPL 2024 on television has increased by 18% compared to the 2023 edition
Ivaturi moves from Quess Corp and has previously worked for over two decades with Feedback Consulting
Experts debating whether 'India needs multiple TV ratings providers' differed on many points, but largely agreed on the fact that issues in the current system should be fixed
Aditi Gupta May 3, 2024 8:15 AM
At e4m Media Debate on ‘Does India need multiple TV ratings providers?’, Rajiv Dubey, Senior General Manager and Head of Media for Dabur, spoke against the motion
e4m Staff Apr 25, 2024 4:31 PM
Industry players discussed the authority of the current ratings system and whether having multiple agencies will cause increased complexities, discrepancies and expenses
e4m Staff Apr 25, 2024 9:07 AM
Speaking to exchange4media, BARC Chairman Shashi Sinha said it would take up to 6 months to launch the new meters
e4m Staff Apr 17, 2024 6:12 PM
Archana Aggarwal was associated with the telecom company for over 10 years
Changes in roles of Sapna Parmar, Neha Dutt, Shelly Jain, Geetika Singh and Ashwini Sirsikar
TRAI, in its CP for National Broadcast Policy, has recommended the idea of multiple rating agencies for broadcast sector. We ask experts if the industry really needs to think beyond BARC
Sonam Saini Apr 4, 2024 9:12 AM
Sandeep Saxena served as Market Research Society of India’s Director General for more than seven years
e4m Staff Apr 3, 2024 11:36 AM
In the consultation paper for National Broadcast Policy, TRAI expressed concerns about sole reliance on BARC for ratings
Building Blocks of Retail Summit by BW Retail World is a conference designed for professionals and businesses operating within the retail industry
e4m Staff Mar 13, 2024 5:15 PM
e4m picks the best social media posts by leading brands on Women’s Day
Chehneet Kaur Mar 8, 2024 5:11 PM
The theme of the summit is 'Building Generative AI for Bharat: Can India Become the Gen AI Capital of the World?'
BARC Chairperson Shashi Sinha tells e4m that the council will soon consult broadcasters and advertisers on the new socio-economic classification system
Kanchan Srivastava Feb 27, 2024 8:19 AM
In today’s ‘Love for Profession’ series, Archana Jain, CEO, PR Pundit Havas Red, talks about transitions and her love for the PR and Corp Comm industry
Ritika Upmanyu Feb 26, 2024 1:00 PM
As per industry reports & observers, retail media is the third-fastest-growing advertising channel; brands keen on this medium since ‘focused ads’ offer a scope to go beyond search and social media
Shantanu David Feb 23, 2024 8:50 AM
Archana Kapoor, founder of Radio Mewat & The Radio Festival, remembers how Ameen Sayani's Binaca Geetmala wasn't just a source of music but a steadfast companion for listeners
Archana Kapoor Feb 21, 2024 6:19 PM
Prior to joining Google, Archana Vohra was Senior Director, Global Business Group Mid Market and SMB at Meta
e4m Staff Feb 19, 2024 3:44 PM
Google has posted about 13% gain in revenue from Search and 15% in YouTube ads
e4m Staff Jan 31, 2024 8:40 AM
The tool will be first accessible to English-language advertisers in the US and UK. The global rollout is set to commence in the coming weeks
Kanchan Srivastava Jan 24, 2024 1:52 PM
The exclusive report was unveiled by TAM Media Research CEO LV Krishnan at the e4m Pride of India Brands - Tamil Nadu on Wednesday
e4m Staff Jan 24, 2024 11:51 AM
As per BARC, 803 million viewers tuned in to Sports on TV in 2023, 98% of which was attributed to cricket events
NATIVE CONTENT Jan 10, 2024 7:35 PM