The shift, industry experts say, is from priced premium to perceived premium, where marketing, storytelling, and experience do the heavy lifting
From an “underarm ambassador” at the U.S. Open to mayonnaise-scented fragrances, the CPG marketer sees sports as a diversifying sandbox.
Sukhleen Aneja was most recently the CEO of Brands at Good Glamm
Rumi Ambastha recently quit Swiss Beauty
The Delhi HC ruled in favour of the plaintiff G D Pharmaceuticals, who accused Cento Products of selling a “deceptively similar” product Borobeauty
Rumi Ambastha was Swiss Beauty’s Associate Vice President of Brand Marketing for more than a year
Before joining Swiss Beauty, Vidushi served as Vice President of Marketing at Mamaearth
‘Muzartdisco’ encourages artists with innovative tools and a worldwide reach
Dove presents accounts of four moms who vow to celebrate their daughters for their inner beauty rather than subject them to superficial 'beauty tests'
Scott Beaumont has been with Google for 16 years
Shankar Prasad, CEO, Plum Goodness, talks to e4m about the company's focus on brand marketing, rise of premiumisation, preferred digital channels and more
The collaboration will provide brands with a well-rounded view of the effectiveness of their video campaigns across both Linear TV and digital platforms, Disney Star said
The mandate for Café Coffee Day will be led by Social Beat’s Bangalore and Chennai offices
Kidbea's latest funding news follows a pre-series A round in January 2024, where the brand Secured USD 1 million
Ashish Tambe was previously with FCB Kinnect
The beauty brand by Serene Williams is a joint venture between the tennis icon and The Good Glamm Group
The round was led by Capital 2B and IvyCap Ventures
Industry experts share how the synergy of tech and storytelling can create magic for brands and their campaigns but it entails challenges too
WPL is no longer a tentative experiment, but a strategic investment for brands seeking to connect with the future, say experts about the surge in the league's sponsorship
The two together launch "Har Innings Mein Beautiful” campaign
Minimalist Co-founder Mohit Yadav says for international market, they will leverage a combination of digital platforms, traditional media channels, influencer partnerships and experiential marketing
Kay Beauty logo will feature on the front of the UP Warriorz team jersey
The mandate was won in a multi-agency pitch
Social Beat will be responsible for crafting and executing comprehensive digital marketing strategies for Mankind Pharma
The brand orchestrated a marketing campaign featuring Kapur on an unbranded out-of-home (OOH) display at Juhu Beach
The paint brand's Beautiful Homes Service addresses the challenges faced by homeowners in bringing their vision for the perfect homes to life
The CEO of Nykaa Beauty shared the company’s strategies and the Indian growth story on the sidelines of the preview event for Nykaaland
The beauty brand’s advertising promotional expense grew by 50.67%
The account was won after a multi-agency pitch
Previously, he was the Associate Director of Digital Experience at Bira 91
Industry players say while the traditional media still holds sway, roping in influencers and going big on digital platforms is the call of the hour
The collaboration is part of the brand's endeavours to penetrate new markets
The #BeardsAtWork campaign has been released on the occasion of World Beard Day
The films are directed by Prasoon Pandey and conceptualized by The Script Room
The beauty pageantcelebrates inner qualities, individuality, and authenticity of the young and unmarried women of Uttar Pradesh
The campaign was kicked off with the actor sharing the teaser on Instagram
The agency will be focusing on putting the coffee brand further on the Indian map
The app promises fact-checked news that delivers information 'unemotionally'
Pannu has signed up with the makeup brand to help them connect with modern-day audiences
He was earlier the COO
Shubhman's commitment to his personal fitness makes him an ideal fit to feature in the social and digital outreach of the brand, the company said
As part of the association, Athiya will represent Laneige's line of skincare products
Along with inaugurating the Tira app and website, the company announced the opening of its flagship Tira store at Jio World Drive in Bandra Kurla Complex in Mumbai
The agency will curate brand-building solutions and lead social media and content strategy for the company
He completed a 14-year successful assignment in integrated communications with the Seychelles Marketing Board as Head of Communications
The film is a satirical take on #MardonWaaliBaat, says the brand
The brand has launched a new digital campaign, 'Khudh Ko Bana'
The brand has partnered up with Manyavar and Vibha to bring to life the grand idea of celebrating both pre & post-wedding emotions
The partnership will bolster Sanfe’s social media campaigns across brand and product categories and help widen its reach to ensure strong positioning and greater visibility, the company said
The luxury clothing brand has pulled down the controversial advertisement featuring kids but has dubiously blamed 'parties' for using 'unapproved items' for the shoot