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The Delhi HC ruled in favour of the plaintiff G D Pharmaceuticals, who accused Cento Products of selling a “deceptively similar” product Borobeauty
Rumi Ambastha was Swiss Beauty’s Associate Vice President of Brand Marketing for more than a year
e4m Staff Aug 22, 2024 1:39 PM
Before joining Swiss Beauty, Vidushi served as Vice President of Marketing at Mamaearth
e4m Staff Aug 22, 2024 12:04 PM
‘Muzartdisco’ encourages artists with innovative tools and a worldwide reach
e4m Staff Aug 6, 2024 12:55 PM
Dove presents accounts of four moms who vow to celebrate their daughters for their inner beauty rather than subject them to superficial 'beauty tests'
e4m Staff Jul 31, 2024 2:00 PM
Shankar Prasad, CEO, Plum Goodness, talks to e4m about the company's focus on brand marketing, rise of premiumisation, preferred digital channels and more
Sohini Ganguly Jul 5, 2024 8:51 AM
The collaboration will provide brands with a well-rounded view of the effectiveness of their video campaigns across both Linear TV and digital platforms, Disney Star said
The mandate for Café Coffee Day will be led by Social Beat’s Bangalore and Chennai offices
e4m Staff Jun 5, 2024 12:34 PM
Kidbea's latest funding news follows a pre-series A round in January 2024, where the brand Secured USD 1 million
e4m Staff May 31, 2024 5:27 PM
The beauty brand by Serene Williams is a joint venture between the tennis icon and The Good Glamm Group
Industry experts share how the synergy of tech and storytelling can create magic for brands and their campaigns but it entails challenges too
e4m Staff Mar 15, 2024 1:59 PM
WPL is no longer a tentative experiment, but a strategic investment for brands seeking to connect with the future, say experts about the surge in the league's sponsorship
Sohini Ganguly & Tanzila Shaikh Feb 29, 2024 8:40 AM
Minimalist Co-founder Mohit Yadav says for international market, they will leverage a combination of digital platforms, traditional media channels, influencer partnerships and experiential marketing
Sohini Ganguly Feb 23, 2024 6:16 PM
Kay Beauty logo will feature on the front of the UP Warriorz team jersey
e4m Staff Feb 22, 2024 5:38 PM
Social Beat will be responsible for crafting and executing comprehensive digital marketing strategies for Mankind Pharma
e4m Staff Dec 4, 2023 11:40 AM
The brand orchestrated a marketing campaign featuring Kapur on an unbranded out-of-home (OOH) display at Juhu Beach
e4m Staff Nov 21, 2023 1:48 PM
The paint brand's Beautiful Homes Service addresses the challenges faced by homeowners in bringing their vision for the perfect homes to life
The CEO of Nykaa Beauty shared the company’s strategies and the Indian growth story on the sidelines of the preview event for Nykaaland
Tanzila Shaikh Nov 6, 2023 8:56 AM
Previously, he was the Associate Director of Digital Experience at Bira 91
e4m Staff Oct 19, 2023 2:54 PM
Industry players say while the traditional media still holds sway, roping in influencers and going big on digital platforms is the call of the hour
Nilanjana Basu Sep 29, 2023 8:40 AM
The collaboration is part of the brand's endeavours to penetrate new markets
e4m Staff Sep 21, 2023 2:30 PM
The #BeardsAtWork campaign has been released on the occasion of World Beard Day
exchange4media Staff Sep 4, 2023 2:22 PM
The films are directed by Prasoon Pandey and conceptualized by The Script Room
exchange4media Staff Aug 31, 2023 5:50 PM
The beauty pageantcelebrates inner qualities, individuality, and authenticity of the young and unmarried women of Uttar Pradesh
exchange4media Staff Aug 9, 2023 7:38 PM
The campaign was kicked off with the actor sharing the teaser on Instagram
exchange4media Staff Jun 27, 2023 12:06 PM
The agency will be focusing on putting the coffee brand further on the Indian map
exchange4media Staff Jun 20, 2023 11:45 AM
The app promises fact-checked news that delivers information 'unemotionally'
exchange4media Staff Jun 1, 2023 2:34 PM
Pannu has signed up with the makeup brand to help them connect with modern-day audiences
exchange4media Staff May 16, 2023 12:27 PM
Shubhman's commitment to his personal fitness makes him an ideal fit to feature in the social and digital outreach of the brand, the company said
exchange4media Staff May 2, 2023 2:55 PM
As part of the association, Athiya will represent Laneige's line of skincare products
exchange4media Staff May 2, 2023 2:14 PM
Along with inaugurating the Tira app and website, the company announced the opening of its flagship Tira store at Jio World Drive in Bandra Kurla Complex in Mumbai
exchange4media Staff Apr 5, 2023 4:03 PM
The agency will curate brand-building solutions and lead social media and content strategy for the company
exchange4media Staff Mar 1, 2023 4:14 PM
He completed a 14-year successful assignment in integrated communications with the Seychelles Marketing Board as Head of Communications
exchange4media Staff Feb 8, 2023 1:04 PM
The film is a satirical take on #MardonWaaliBaat, says the brand
exchange4media Staff Jan 23, 2023 12:53 PM
The brand has launched a new digital campaign, 'Khudh Ko Bana'
exchange4media Staff Jan 9, 2023 11:42 AM
The brand has partnered up with Manyavar and Vibha to bring to life the grand idea of celebrating both pre & post-wedding emotions
exchange4media Staff Dec 18, 2022 10:00 AM
The partnership will bolster Sanfe’s social media campaigns across brand and product categories and help widen its reach to ensure strong positioning and greater visibility, the company said
exchange4media Staff Nov 30, 2022 4:28 PM
The luxury clothing brand has pulled down the controversial advertisement featuring kids but has dubiously blamed 'parties' for using 'unapproved items' for the shoot
exchange4media Staff Nov 24, 2022 1:19 PM
He would pursue other opportunities in the digital economy and start-up space, the company said
exchange4media Staff Nov 22, 2022 7:57 PM
