How Technology Shapes How We Move, Speak, Think
From hands to feet, voice to vision, our digital tools extend, transform, and sometimes erase the human body.
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Cricket To Commerce
Top Indian cricketers are not just endorsing brands they are actually owning a stake in it too, will this help the brands score?
BookMyShow Live launches ‘Sicko Leave’ campaign ahead of Travis Scott’s Mumbai show
Travis Scott’s CIRCUS MAXIMUS WORLD TOUR is on November 19
Best ads of the week: Dove breaks cycle of beauty tests, Facebook nurtures people power
Our pick of the best commercials in Week 1 of August
Facebook and Fundamental celebrate people-powered communities in new campaign
The films have been directed by Shachi Malhotra, produced by Emotion Pictures and the music composed by Rahul Pais. The stills have been shot by Indrajit Najhkhowa
Meta Q2 ad revenue surges 22%
The Facebook-parent also showed a revenue growth of 22%, reaching $39.07 billion
Meta AI now available in Hindi
The tech giant said users will now have the option of using Meta AI for tough math and coding questions and more complex projects
Meta Verified for businesses launches on Facebook and Instagram
According to the company, the plans start at Rs 639 for a single app per month and go up to Rs 21,000, at an introductory discounted rate for two apps per month
Jeetu Bhaiya raises the right 'sawaal' for Oswaal Books
The advert builds on the publishing company's campaign from last year that reinforces its commitment towards reliability and effectiveness
Santanu Hazarika and Medha Shankr team up for Galaxy Book4
The campaign has been conceptualised by Cheil India
Niyogi Books unveils "Gardens of Delhi": A visual tribute to the Capital's greenery
The book is adorned with captivating images by ace photographer Prabhas Roy
Facebook rakes in Rs 105 crore from political ads in 3 months, BJP top spender
While BJP has spent over Rs 21 cr in the last 90 days on wooing voters on FB, Cong stands at Rs 10 cr; shadow advertising accounts for 1/4th of the political ads, shows Facebook’s ad library data
BookMyShow launches film encouraging youth to step out and vote
The thought-provoking campaign is titled ‘Aaj Picture Nahi, Bigger Picture Dekho’
Meta posts 27% jump in Q1 revenue
Meta’s advertising revenue for the quarter stood at $35,635 million as compared to $28,101 million the same quarter last year
DD Purkayastha’s ‘Headline: Memoir of a Media CEO’ released
DD Purkayastha was the Managing Director & CEO of ABP for 14 years
Meta outage: Facebook, Instagram issue resolved after disruption
X owner Elon Musk has also chimed in on the situation with a well-timed jibe at its rival
Publicis Commerce India unveils first edition of Digital Growth Marketing Playbook
The playbook – in conjunction with Amazon Ads – outlines how advertisers can adopt a growth marketing approach
AI-generated pics on Instagram, FB & Threads to get 'Imagined with AI' tags by Meta
The tech giant said that it is building tools that can identify invisible markers at scale to label images from Google, OpenAI, Microsoft, Adobe, Midjourney, and Shutterstock
Meta sees 9% YoY decline in avg price per ad in 2023, experts decode why
A classic case of demand and supply, say experts who weigh in on the curious dynamics between Meta's ad impressions and ad prices as seen in its Q4 and annual results
Sheryl Sandberg to log out of Meta’s board
Sheryl Sandberg has been on Meta's board for 12 years; she stepped down as COO in June 2022
BW Marketing Whitebook: Jayen Mehta, Sameer Satpathy & Richa Singh unite to take the stage
The BW Marketing Whitebook Summit 2023 will unravel the intricate dynamics of how expectations from brands and businesses are undergoing a paradigm shift in the ever-evolving marketing world
Dabur, Amul, Hindware, Starbucks, VLCC, take the stage at Marketing Whitebook Summit
At the BW Marketing Whitebook Summit 2023, CEOs & COOs delve deeper into how new age technologies and the new breed of consumers are changing the face of the industry
BW Marketing Whitebook’s 18th Edition Focuses On Everything From Gen AI To Gen Z
The CEOs of Dabur and Amul will be keynote speakers at the event
Swapan Seth's new book 'COOL' is out
The book is a reflection of the author's 'eclectic taste across categories'
Meta India’s revenue from click-to-message ads doubled in FY23
CEO Mark Zuckerberg, during the earnings conference call, said he believes business messaging will be the next major pillar for the company's business
What's behind FB India ad revenue growth slowdown?
As the company sees a dip in its growth for ad revenue in the country, we try to look at what led to this slowdown and if it could pull down digital ad numbers and social search market in India
Meta introduces broadcast channels on Facebook and Messenger
The announcement was made at Meta's IGU Delhi edition
Meta ad-free plan: Time for brands & agencies to think hard and fast?
Although Meta’s ad-free subscription plan is yet to reach India, industry players say that agencies must consider diversifying mediums & platforms while focusing on sharper content-creator collabs
ICC investment is helping us increase focus on Indian market: Santosh Kumar, Booking.com
Santosh Kumar, Country Manager for Indian Subcontinent & Indonesia at Booking.com, spoke to exchange4media on the sidelines of their ICC World Cup campaign launch
More ad impressions, less price per ad: Meta’s Insta play?
Experts say the growth in Instagram audience has played a role in the decrease in price per ad of overall Meta’s family of apps
Tripurari Sharan's book 'Madhopur Ka Ghar' unveiled at IIC
Sharan is a 1985 batch IAS officer and former Chief Secretary of Bihar
Rajya Sabha passes Press and Registration of Periodicals Bill to replace PRB Act, 1867
The new bill will enable ease of doing business for publishing companies by simplifying the process of registration and decriminalising archaic penal provisions
Social media ads: How much is too much?
SM platforms have mastered the art of seamlessly blending ads into users' feeds. This allows ads to be consumed as content, without causing negative impact on user experience, say experts
Can Threads make Meta relevant?
Guest Column: Dr Srinath Sridharan, Author, Policy Researcher & Corporate advisor, writes about why Gen Z is an important demographic for Facebook's survival
Oswaal Books onboards ‘Jeetu Bhaiya’ as ambassador
The company has signed actor Jitendra Kumar for a two-year partnership
myBillBook continues its ‘Tum Kamaal Ho’ campaign on MSME Day
The film celebrates the contribution of MSMEs to India's growth story
Meta updates payout model for Facebook reels
The tech company said that in the coming weeks, it will be testing a similar program on Instagram
Meta introduces new features to personalize reel experience on Facebook
Among the new tools are ‘Show more, Show less’ feature which will let users inform the types of reels they’ll see more or less of
Meta posts $29b in revenue, $28b in ad revenue in Q1 2023
Projections for the second quarter peg the revenue to be in the range of $30 billion to $32 billion.
Ranveer and Alia take away hotel booking woes in new MMT campaign
The films for MakeMyTrip’s Book With Zero Payment have been conceptualised and scripted by Magic Circle
Meta takes off 28 million posts from FB, Insta in India
According to the company's transparency report, it got 1,647 reports of grievances for India in February
Mark Zuckerberg announces new WhatsApp app for Windows
The app will enable group video calls with up to 8 people and audio calls with up to 32 people
Zen Digital Media makes it’s way into the Limca Book of Records
The DOOH ad company has created a record with a 20m x 5m LED screen floating on the waters next to the Bandra-Worli Sea Link
Meta to lay off another 10,000 employees
The latest round of layoffs comes just four months after the tech giant fired 11,000 employees
Tute Consult launches proprietary planning framework - ‘49 TOUCH-POINT Playbook’
The comprehensive model aims at making agencies and clients future-ready
Meta Chief Business Officer Marne Levine moves on
Nicola Mendelsohn to be the new head of global business group
Meta’s AR Playbook to help brands connect with customers
Marketing Initiative: Over 81% of Indian consumers believe that AR can help bridge the gap between online and offline
Will bring back Trump's FB & Instagram accounts in support of 'open debate': Meta
The tech giant also said that it has defined the criteria under which it will ban profiles of public figures after receiving critical feedback from its internal review team
Doyens of digital: Meet the leaders who rake in the revenue
Here we feature the leaders who have driven growth for digital platforms through transformative sales
Metaverse to reality: Will Meta platforms bounce back in 2023?
Amid massive loss in market value, layoffs and high-level exits, Meta now has to deal with a €390m penalty imposed by a UK court for illegal use of data for targeted ads