book
The films have been directed by Shachi Malhotra, produced by Emotion Pictures and the music composed by Rahul Pais. The stills have been shot by Indrajit Najhkhowa
e4m Staff Aug 1, 2024 10:44 AM
The Facebook-parent also showed a revenue growth of 22%, reaching $39.07 billion
The tech giant said users will now have the option of using Meta AI for tough math and coding questions and more complex projects
e4m Staff Jul 24, 2024 5:43 PM
According to the company, the plans start at Rs 639 for a single app per month and go up to Rs 21,000, at an introductory discounted rate for two apps per month
e4m Staff Jul 18, 2024 3:04 PM
The advert builds on the publishing company's campaign from last year that reinforces its commitment towards reliability and effectiveness
The book is adorned with captivating images by ace photographer Prabhas Roy
e4m Staff May 24, 2024 2:39 PM
While BJP has spent over Rs 21 cr in the last 90 days on wooing voters on FB, Cong stands at Rs 10 cr; shadow advertising accounts for 1/4th of the political ads, shows Facebook’s ad library data
Kanchan Srivastava May 23, 2024 8:46 AM
The thought-provoking campaign is titled ‘Aaj Picture Nahi, Bigger Picture Dekho’
e4m Staff May 6, 2024 10:56 AM
Meta’s advertising revenue for the quarter stood at $35,635 million as compared to $28,101 million the same quarter last year
e4m Staff Apr 25, 2024 9:14 AM
X owner Elon Musk has also chimed in on the situation with a well-timed jibe at its rival
The playbook – in conjunction with Amazon Ads – outlines how advertisers can adopt a growth marketing approach
NATIVE CONTENT Feb 14, 2024 7:33 AM
The tech giant said that it is building tools that can identify invisible markers at scale to label images from Google, OpenAI, Microsoft, Adobe, Midjourney, and Shutterstock
Sohini Ganguly Feb 7, 2024 2:24 PM
A classic case of demand and supply, say experts who weigh in on the curious dynamics between Meta's ad impressions and ad prices as seen in its Q4 and annual results
Sohini Ganguly Feb 3, 2024 8:29 AM
Sheryl Sandberg has been on Meta's board for 12 years; she stepped down as COO in June 2022
e4m Staff Jan 19, 2024 8:26 AM
The BW Marketing Whitebook Summit 2023 will unravel the intricate dynamics of how expectations from brands and businesses are undergoing a paradigm shift in the ever-evolving marketing world
At the BW Marketing Whitebook Summit 2023, CEOs & COOs delve deeper into how new age technologies and the new breed of consumers are changing the face of the industry
e4m Staff Nov 17, 2023 3:26 PM
The book is a reflection of the author's 'eclectic taste across categories'
e4m Staff Oct 27, 2023 2:57 PM
CEO Mark Zuckerberg, during the earnings conference call, said he believes business messaging will be the next major pillar for the company's business
e4m Staff Oct 26, 2023 2:45 PM
As the company sees a dip in its growth for ad revenue in the country, we try to look at what led to this slowdown and if it could pull down digital ad numbers and social search market in India
Nilanjana Basu Oct 26, 2023 8:38 AM
Although Meta’s ad-free subscription plan is yet to reach India, industry players say that agencies must consider diversifying mediums & platforms while focusing on sharper content-creator collabs
Nilanjana Basu Oct 11, 2023 8:44 AM
Santosh Kumar, Country Manager for Indian Subcontinent & Indonesia at Booking.com, spoke to exchange4media on the sidelines of their ICC World Cup campaign launch
Kanchan Srivastava Oct 4, 2023 8:30 AM
Experts say the growth in Instagram audience has played a role in the decrease in price per ad of overall Meta’s family of apps
Sohini Ganguly Aug 23, 2023 9:18 AM
Sharan is a 1985 batch IAS officer and former Chief Secretary of Bihar
exchange4media Staff Aug 14, 2023 3:40 PM
The new bill will enable ease of doing business for publishing companies by simplifying the process of registration and decriminalising archaic penal provisions
exchange4media Staff Aug 4, 2023 12:40 PM
SM platforms have mastered the art of seamlessly blending ads into users' feeds. This allows ads to be consumed as content, without causing negative impact on user experience, say experts
Shantanu David Jul 31, 2023 8:47 AM
Guest Column: Dr Srinath Sridharan, Author, Policy Researcher & Corporate advisor, writes about why Gen Z is an important demographic for Facebook's survival
Dr Srinath Sridharan Jul 17, 2023 9:27 AM
The company has signed actor Jitendra Kumar for a two-year partnership
exchange4media Staff Jul 7, 2023 10:31 AM
The film celebrates the contribution of MSMEs to India's growth story
exchange4media Staff Jun 27, 2023 2:53 PM
The tech company said that in the coming weeks, it will be testing a similar program on Instagram
exchange4media Staff May 10, 2023 12:59 PM
Among the new tools are ‘Show more, Show less’ feature which will let users inform the types of reels they’ll see more or less of
exchange4media Staff May 3, 2023 12:55 PM
Projections for the second quarter peg the revenue to be in the range of $30 billion to $32 billion.
exchange4media Staff Apr 27, 2023 8:44 AM
The films for MakeMyTrip’s Book With Zero Payment have been conceptualised and scripted by Magic Circle
exchange4media Staff Apr 11, 2023 11:30 AM
According to the company's transparency report, it got 1,647 reports of grievances for India in February
exchange4media Staff Apr 4, 2023 11:38 AM
The app will enable group video calls with up to 8 people and audio calls with up to 32 people
exchange4media Staff Mar 23, 2023 3:25 PM
The DOOH ad company has created a record with a 20m x 5m LED screen floating on the waters next to the Bandra-Worli Sea Link
exchange4media Staff Mar 22, 2023 11:04 AM
The latest round of layoffs comes just four months after the tech giant fired 11,000 employees
exchange4media Staff Mar 14, 2023 8:22 PM
The comprehensive model aims at making agencies and clients future-ready
exchange4media Staff Feb 28, 2023 6:02 PM
Nicola Mendelsohn to be the new head of global business group
exchange4media Staff Feb 14, 2023 9:13 AM
Marketing Initiative: Over 81% of Indian consumers believe that AR can help bridge the gap between online and offline
exchange4media Staff Jan 31, 2023 1:59 PM
The tech giant also said that it has defined the criteria under which it will ban profiles of public figures after receiving critical feedback from its internal review team
exchange4media Staff Jan 30, 2023 1:48 PM
Here we feature the leaders who have driven growth for digital platforms through transformative sales
Imran Fazal Jan 18, 2023 8:52 AM
Amid massive loss in market value, layoffs and high-level exits, Meta now has to deal with a €390m penalty imposed by a UK court for illegal use of data for targeted ads
Kanchan Srivastava Jan 6, 2023 8:59 AM
The division will now be split across its Infrastructure and Central Products teams
exchange4media Staff Dec 13, 2022 10:42 AM
The full day event witnessed a confluence of like-minded people interested in non-fiction literature
exchange4media Staff Dec 6, 2022 10:46 AM
The channel recorded a viewership of 116 mn on YouTube and Facebook in October
exchange4media Staff Nov 17, 2022 4:12 PM
