From airports to film soundtracks, brands are redefining Republic Day messaging to reflect a modern, emotionally driven ‘Brand India’ for audiences worldwide
As the founder of Music Boutique, a one-stop music solutions enterprise, Shamir Tandon has been at the forefront of redefining how brands tell stories through sound
Savita Mathai’s exit coincides with Anamika Mehta stepping down as Chief Growth Officer of Mediabrands
From title sponsorships and hydration partnerships to data-driven runner engagement and community-building initiatives, brands are no longer viewing marathons merely as sporting events
Partnership is for Leeford’s orthopedic & mobility aids division; nationwide ‘Fit Raho, Hit Raho’ campaign launched
As people, creators and AI shape belief earlier in the journey, advertising is being repositioned—from persuasion engine to trust amplifier: marketers and advertising leaders tell e4m
Once anchored in cafés, in-store visibility, outdoor advertising and physical sampling, coffee brands’ marketing strategies are being fundamentally rewritten
As audiences move fluidly across screens, brands are being forced to rethink how reach, relevance, and results are truly built, say experts
Actor Vijay’s brand now spans cinema and politics, prompting questions about how his films and public image influence each other and the potential implications for his brand
Story-driven communication, marketers say, allows brands to articulate purpose, values, and product relevance more clearly, building familiarity and trust over time
The shift, industry experts say, is from priced premium to perceived premium, where marketing, storytelling, and experience do the heavy lifting
As brands rethink how they connect with audiences in the digital age, AI-generated virtual personalities are moving beyond experiments to become the faces of modern campaigns
From its early humorous storytelling in 2015 to commanding attention during the IPL in 2023, Fogg’s iconic ‘chal raha hai’ campaigns transformed a deodorant tagline into a national catchphrase
This strategy is not new, but its renewed visibility in 2024 and 2025 points to a larger shift
In 2026, creativity won’t be about volume or speed, but meaning, consistency, and the courage to say less as audiences grow more selective
Santoor, according to parent company Wipro Consumer Care, has emerged as India’s largest soap brand, clocking an estimated revenue of Rs 2,850 crore in 2025
After unveiling Lacto Calamine’s refreshed identity, Sai Ramana Ponugoti, CEO of Piramal Consumer Healthcare, shares insights on the brand’s portfolio expansion, ambitious growth targets, & more
Malik was CEO of Aditya Birla Lifestyle Brands’ innerwear business
From an “underarm ambassador” at the U.S. Open to mayonnaise-scented fragrances, the CPG marketer sees sports as a diversifying sandbox.
Industry data shows that brands are increasingly investing in creator-based humour because audiences respond to conversational, unpolished, culturally fluent voices over traditional ad copy
At e4m Confluence 2025, Shashi Sinha, CEO of IPG Mediabrands India, shared his thoughts on AI in advertising, evolving media habits, the power of storytelling and more
The campaign brings UNIQLO’s LifeWear philosophy to life through a serene winter story
Keshwani, Founder & CEO, Libas talks about the evolved brand identity, omnichannel growth, marketing strategies, plans for the festive season and more
While fear of loss of control and lack of transparency is valid, marketers should also consider the long-term gains against short-term hurdles of eCPC deprecation, say experts
Pelki Tshering, CMO, Tanishq speaks about the latest wedding campaign for Rivaah by Tanishq called ‘For Marriages Crafted by You'
Foxtale’s new brand film exhorts every woman to channel their unstoppable spirit
Katrina Kaif will endorse Xiaomi's smartphones, TVs, and tablets
The actor represents brands such as Udaan, Policybazaar, Tata Tea, Abzorb, Bail Kolhu, and Baidyanath Chyawanprash
Brand Street has expanded its operations into Pune
It’s a win-win for both as while athletes find relevance in digital age by aligning with esports companies, these brands gain credibility and reach through these collaborations, say experts
Acko Insurance bagged 9 metals, including 3 golds, 5 silver and 1 bronze metals, across categories
In this edition of Pitch BrandTalk, Rajesh Kurian, Marketing Director, Walkaroo International, spoke on the brand’s new campaign, roping in Varun Dhawan for non-south markets, festive plans & more
As part of the ‘Engineered for Emotion’ campaign, JBL has produced a series of short films that highlight the unique emotions their products can evoke
Manushi Chhillar will be the face of a series of marketing campaigns that showcase the portfolio of real estate projects at Geetanjali Homestate
The campaign underscores the bank's policy to give customers the freedom to bank at their convenience
Guest Column: Shantomoy Ray writes how cultures play a role in shaping consumer perception
Kanchan Achpal, CMO of Bliss Chocolates (SMOOR) shares how the luxury brand plans to expand its presence across India
In alignment with the brand refresh, PayU has released two brand films putting spotlight on ‘its customer-centric approach’
Guest Column: Shantomoy Ray explores various strategies for leveraging advertising for fostering and maintaining consumer loyalty
As the new face of EaseMyTrip, Jacqueline will be featured in a series of television commercials and marketing campaigns
Prior to this, Bhasker Shrestha was with Flipkart as Senior Manager II
Prior to this, Priyali Kamath was with P&G for over 25 years
Guest Column: Chetna Israni, Director & Co-Founder, Morning Star Brandcom, writes on how brand custodians can adapt strategies to respect the new, discerning and intelligent audience
As India celebrates 78th Independence Day, brands drenched themselves in the colours of the tricolour as they launched creative ad campaigns
In this edition of Pitch BrandTalk, Nalin Jain, CMO, Godrej Capital, focuses on MSMEs as a growth driver, leveraging the legacy of the Godrej Industries Group, the brand's latest campaign & more
D2C players share that customers are stalling purchases for the festive season and moving from traditional marketplaces to online to quick commerce transactions
Gaurav has over 20 years of experience in formulating marketing communications and business growth strategies
The actor will be seen promoting the brand and its extensive range of footwear collection through a series of campaigns
The new state-of-the-art office spans 62,000 square feet and offers a range of advanced amenities for employees
Founders of several D2C companies told e4m that Flipkart has approached them to list their SKUs on ‘Minutes’