brand
Marketers note brands are integrating touchpoints to ensure consumers get the right message at the right stage of decision-making; multiple channels orchestrate discovery, evaluation and purchase
As original compositions give way to nostalgia-fuelled remixes, the Indian advertising industry is caught between the craft of sonic identity and the pull of instant recall
Head of Rusk Ads at Rusk Media, Rahul Arora, on cohort thinking, creator authenticity, and why relevant reach will always beat raw numbers
Market observers and players say ruling a positive move for leader brands, opens a route for legal recourse & levels playing field; category, brand keyword investment likely to see an acceleration
Competitor keyword bidding generated an estimated $50 billion a year for Search platforms globally. India's courts have now decided that it was never theirs to sell
According to the company's 2025 Annual Review, Nestlé has raised advertising and marketing expenditure by nearly 9% of sales
Prior to this, Tipti Kheria was with Radio City India as General Manager - Brand, Marketing & PR
The objective is not merely to generate visibility, but to create campaigns that stand out, spark conversation and connect with entirely new consumer groups
e4m Staff May 31, 2026 3:48 PM
From nostalgia and qawwalis to algorithm-age fashion and Parkinson's empathy: Indian advertising finds its cultural footing this week
e4m Staff May 31, 2026 3:44 PM
Before this, Kumar was Senior Vice President – Product & Merchandising at Bata India
From airports to film soundtracks, brands are redefining Republic Day messaging to reflect a modern, emotionally driven ‘Brand India’ for audiences worldwide
e4m Staff Jan 27, 2026 12:28 PM
As the founder of Music Boutique, a one-stop music solutions enterprise, Shamir Tandon has been at the forefront of redefining how brands tell stories through sound
NATIVE CONTENT Jan 22, 2026 12:39 PM
Savita Mathai’s exit coincides with Anamika Mehta stepping down as Chief Growth Officer of Mediabrands
e4m Staff Jan 22, 2026 12:37 PM
From title sponsorships and hydration partnerships to data-driven runner engagement and community-building initiatives, brands are no longer viewing marathons merely as sporting events
e4m Staff Jan 22, 2026 11:43 AM
Partnership is for Leeford’s orthopedic & mobility aids division; nationwide ‘Fit Raho, Hit Raho’ campaign launched
NATIVE CONTENT Jan 21, 2026 9:53 AM
As people, creators and AI shape belief earlier in the journey, advertising is being repositioned—from persuasion engine to trust amplifier: marketers and advertising leaders tell e4m
e4m Staff Jan 16, 2026 12:42 PM
Once anchored in cafés, in-store visibility, outdoor advertising and physical sampling, coffee brands’ marketing strategies are being fundamentally rewritten
e4m Staff Jan 13, 2026 11:42 AM
As audiences move fluidly across screens, brands are being forced to rethink how reach, relevance, and results are truly built, say experts
Anuja jain Jan 13, 2026 11:26 AM
Actor Vijay’s brand now spans cinema and politics, prompting questions about how his films and public image influence each other and the potential implications for his brand
Pooja Yadav Jan 12, 2026 12:46 PM
Story-driven communication, marketers say, allows brands to articulate purpose, values, and product relevance more clearly, building familiarity and trust over time
e4m Staff Jan 12, 2026 12:13 PM
The shift, industry experts say, is from priced premium to perceived premium, where marketing, storytelling, and experience do the heavy lifting
e4m Staff Jan 9, 2026 11:50 AM
As brands rethink how they connect with audiences in the digital age, AI-generated virtual personalities are moving beyond experiments to become the faces of modern campaigns
Aryendra Khan Jan 8, 2026 12:38 PM
From its early humorous storytelling in 2015 to commanding attention during the IPL in 2023, Fogg’s iconic ‘chal raha hai’ campaigns transformed a deodorant tagline into a national catchphrase
e4m Staff Jan 7, 2026 11:41 AM
This strategy is not new, but its renewed visibility in 2024 and 2025 points to a larger shift
Shalinee Mishra Jan 6, 2026 1:28 PM
In 2026, creativity won’t be about volume or speed, but meaning, consistency, and the courage to say less as audiences grow more selective
Aryendra Khan Jan 6, 2026 1:18 PM
Santoor, according to parent company Wipro Consumer Care, has emerged as India’s largest soap brand, clocking an estimated revenue of Rs 2,850 crore in 2025
e4m Staff Jan 5, 2026 11:29 AM
After unveiling Lacto Calamine’s refreshed identity, Sai Ramana Ponugoti, CEO of Piramal Consumer Healthcare, shares insights on the brand’s portfolio expansion, ambitious growth targets, & more
Simran Sabherwal Jan 5, 2026 11:10 AM
From an “underarm ambassador” at the U.S. Open to mayonnaise-scented fragrances, the CPG marketer sees sports as a diversifying sandbox.
Industry data shows that brands are increasingly investing in creator-based humour because audiences respond to conversational, unpolished, culturally fluent voices over traditional ad copy
NATIVE CONTENT Nov 17, 2025 10:33 AM
At e4m Confluence 2025, Shashi Sinha, CEO of IPG Mediabrands India, shared his thoughts on AI in advertising, evolving media habits, the power of storytelling and more
e4m Staff Nov 12, 2025 11:12 AM
The campaign brings UNIQLO’s LifeWear philosophy to life through a serene winter story
Tripti Lochan Nov 11, 2025 7:13 PM
Keshwani, Founder & CEO, Libas talks about the evolved brand identity, omnichannel growth, marketing strategies, plans for the festive season and more
Abbas Zaidi Oct 3, 2024 2:20 PM
While fear of loss of control and lack of transparency is valid, marketers should also consider the long-term gains against short-term hurdles of eCPC deprecation, say experts
Abhinn Shreshtha Sep 14, 2024 7:53 AM
Pelki Tshering, CMO, Tanishq speaks about the latest wedding campaign for Rivaah by Tanishq called ‘For Marriages Crafted by You'
Simran Sabherwal Sep 9, 2024 8:22 AM
Foxtale’s new brand film exhorts every woman to channel their unstoppable spirit
The actor represents brands such as Udaan, Policybazaar, Tata Tea, Abzorb, Bail Kolhu, and Baidyanath Chyawanprash
Soumya Gawri Sep 5, 2024 6:07 PM
It’s a win-win for both as while athletes find relevance in digital age by aligning with esports companies, these brands gain credibility and reach through these collaborations, say experts
Shantanu David Sep 5, 2024 8:58 AM
Acko Insurance bagged 9 metals, including 3 golds, 5 silver and 1 bronze metals, across categories
In this edition of Pitch BrandTalk, Rajesh Kurian, Marketing Director, Walkaroo International, spoke on the brand’s new campaign, roping in Varun Dhawan for non-south markets, festive plans & more
Simran Sabherwal Sep 4, 2024 8:35 AM
As part of the ‘Engineered for Emotion’ campaign, JBL has produced a series of short films that highlight the unique emotions their products can evoke
Manushi Chhillar will be the face of a series of marketing campaigns that showcase the portfolio of real estate projects at Geetanjali Homestate
The campaign underscores the bank's policy to give customers the freedom to bank at their convenience
Guest Column: Shantomoy Ray writes how cultures play a role in shaping consumer perception
Shantomoy Ray Sep 2, 2024 9:10 AM
Kanchan Achpal, CMO of Bliss Chocolates (SMOOR) shares how the luxury brand plans to expand its presence across India
Simran Sabherwal Aug 30, 2024 2:09 PM
In alignment with the brand refresh, PayU has released two brand films putting spotlight on ‘its customer-centric approach’
e4m Staff Aug 28, 2024 2:46 PM
Guest Column: Shantomoy Ray explores various strategies for leveraging advertising for fostering and maintaining consumer loyalty
Shantomoy Ray Aug 26, 2024 9:12 AM