brand
Keshwani, Founder & CEO, Libas talks about the evolved brand identity, omnichannel growth, marketing strategies, plans for the festive season and more
Abbas Zaidi Oct 3, 2024 2:20 PM
While fear of loss of control and lack of transparency is valid, marketers should also consider the long-term gains against short-term hurdles of eCPC deprecation, say experts
Abhinn Shreshtha Sep 14, 2024 7:53 AM
Pelki Tshering, CMO, Tanishq speaks about the latest wedding campaign for Rivaah by Tanishq called ‘For Marriages Crafted by You'
Simran Sabherwal Sep 9, 2024 8:22 AM
Foxtale’s new brand film exhorts every woman to channel their unstoppable spirit
The actor represents brands such as Udaan, Policybazaar, Tata Tea, Abzorb, Bail Kolhu, and Baidyanath Chyawanprash
Soumya Gawri Sep 5, 2024 6:07 PM
It’s a win-win for both as while athletes find relevance in digital age by aligning with esports companies, these brands gain credibility and reach through these collaborations, say experts
Shantanu David Sep 5, 2024 8:58 AM
Acko Insurance bagged 9 metals, including 3 golds, 5 silver and 1 bronze metals, across categories
In this edition of Pitch BrandTalk, Rajesh Kurian, Marketing Director, Walkaroo International, spoke on the brand’s new campaign, roping in Varun Dhawan for non-south markets, festive plans & more
Simran Sabherwal Sep 4, 2024 8:35 AM
As part of the ‘Engineered for Emotion’ campaign, JBL has produced a series of short films that highlight the unique emotions their products can evoke
Manushi Chhillar will be the face of a series of marketing campaigns that showcase the portfolio of real estate projects at Geetanjali Homestate
The campaign underscores the bank's policy to give customers the freedom to bank at their convenience
Guest Column: Shantomoy Ray writes how cultures play a role in shaping consumer perception
Shantomoy Ray Sep 2, 2024 9:10 AM
Kanchan Achpal, CMO of Bliss Chocolates (SMOOR) shares how the luxury brand plans to expand its presence across India
Simran Sabherwal Aug 30, 2024 2:09 PM
In alignment with the brand refresh, PayU has released two brand films putting spotlight on ‘its customer-centric approach’
e4m Staff Aug 28, 2024 2:46 PM
Guest Column: Shantomoy Ray explores various strategies for leveraging advertising for fostering and maintaining consumer loyalty
Shantomoy Ray Aug 26, 2024 9:12 AM
As the new face of EaseMyTrip, Jacqueline will be featured in a series of television commercials and marketing campaigns
e4m Staff Aug 23, 2024 4:46 PM
Prior to this, Bhasker Shrestha was with Flipkart as Senior Manager II
e4m Desk Aug 22, 2024 12:47 PM
Guest Column: Chetna Israni, Director & Co-Founder, Morning Star Brandcom, writes on how brand custodians can adapt strategies to respect the new, discerning and intelligent audience
Chetna Israni Aug 16, 2024 12:32 PM
As India celebrates 78th Independence Day, brands drenched themselves in the colours of the tricolour as they launched creative ad campaigns
e4m Staff Aug 16, 2024 9:28 AM
In this edition of Pitch BrandTalk, Nalin Jain, CMO, Godrej Capital, focuses on MSMEs as a growth driver, leveraging the legacy of the Godrej Industries Group, the brand's latest campaign & more
Simran Sabherwal Aug 16, 2024 9:02 AM
D2C players share that customers are stalling purchases for the festive season and moving from traditional marketplaces to online to quick commerce transactions
Sohini Ganguly Aug 14, 2024 8:31 AM
Gaurav has over 20 years of experience in formulating marketing communications and business growth strategies
e4m Staff Aug 13, 2024 11:26 AM
The actor will be seen promoting the brand and its extensive range of footwear collection through a series of campaigns
The new state-of-the-art office spans 62,000 square feet and offers a range of advanced amenities for employees
Founders of several D2C companies told e4m that Flipkart has approached them to list their SKUs on ‘Minutes’
Sohini Ganguly Aug 7, 2024 9:09 AM
Guest column: Brand Consultant and Managing Partner of Bright Angles Consulting LLP, Nisha Sampath writes why brands need a broader macro framework to navigate the changing landscape of sports
Nisha Sampath Aug 6, 2024 2:51 PM
An encore of Neeraj Chopra's 2021 win today would naturally boost his brand, say experts. However, some believe there has been an overestimation and brands queuing up are blind betting
Chehneet Kaur Aug 6, 2024 9:23 AM
Tara Sutaria embodies the essence of beauty and grace that aligns perfectly with Suroskie’s vision, the company said
The Calcutta High Court has stopped Parle from using the brand name until 27th August 2024
e4m Staff Aug 5, 2024 12:53 PM
e4m takes a walk down the memory lane to recall some of the ad films that would make you miss your friends
Payal Gwalani Aug 5, 2024 11:33 AM
Prior to this, Mohit Dhanjal was with Reliance Retail as Chief Revenue Officer - Reliance Beauty
The brand bagged 16 metals including 8 golds, 3 silver and 5 bronze metals across categories
The brand also won 15 metals including 6 gold, 6 silver and 3 bronze metals across categories
Guest Column: Rahul Mandal, Founder of Branding Area - PR & Marketing Agency, highlights his take on the significance of artificial intelligence in the public relations dynamic
Rahul Mandal Jul 26, 2024 3:13 PM
D2C founders say with every passing year, the trend of premiumisation is on the rise, as a result of which they are noticing an increasing consumer interest in the brands’ premium product offerings
Sohini Ganguly Jul 26, 2024 9:11 AM
According to those in the know, the Indian Olympic Association has already bagged sponsorship deals from brands worth over Rs 50 crore
e4m Staff Jul 25, 2024 2:30 PM
Nandadeep Jayakar has three decades of experience in management, operations and supply chain
e4m Staff Jul 25, 2024 12:41 PM
Sanya Malhotra has been roped in for smartphones portfolio, starting with HMD Crest
e4m Staff Jul 23, 2024 3:39 PM
The collaboration aims to provide integrated brand strategy solutions
e4m Staff Jul 22, 2024 2:16 PM
Gaargi Sarkaar, the founder of RA Brand Consultant, shares her thoughts on brand activism and how it can make a difference to the brand
Gaargi Sarkaar Jul 22, 2024 12:13 PM
ASICS will provide Antim with state-of-the-art footwear and apparel to enhance her training and competition performance
e4m Staff Jul 19, 2024 3:35 PM
Prior to this, Mallika Dhawan was with Spotify as Associate Manager, Enterprise Marketing
e4m Desk Jul 18, 2024 12:24 PM
Neeraj Chopra is the reigning Olympic champion and World champion in Men's javelin throw
e4m Staff Jul 16, 2024 3:42 PM
The company noted that the Indian captain's standard for performance and durability complements Wavin's own
e4m Staff Jul 15, 2024 3:06 PM
Since Ravi Shastri is an avid pet lover himself, he can connect with Petzzco's target audience on an emotional level, the company said
e4m Staff Jul 15, 2024 10:56 AM
'Jasleen's authentic connection with audiences aligns perfectly with boAt's commitment to delivering high-quality audio experiences,' said the audio-tech brand
The campaign, #NoMoreAgliBaar, highlights the common tendency among middle-class individuals to postpone their aspirations or purchase decisions
