cic

After months of uncertainty, the CIC finally approved the $8.5 billion merger between Reliance and Walt Disney on Wednesday

e4m Desk Aug 28, 2024 7:29 PM

Wojcicki, who led YouTube from 2014 to 2023, died of lung cancer

e4m Desk Aug 10, 2024 12:52 PM

The advertisement addresses the dilemma of a confused investor overwhelmed by the abundance of investment information available.

e4m Staff Jun 10, 2024 4:23 PM

The film has been launched in over 1200 cinema screens across India

e4m Staff May 14, 2024 4:38 PM

‘Sapno ki Kishte’ is the brand’s International Women's Day campaign

e4m Staff Mar 5, 2024 3:29 PM

The campaign has been conceived and scripted by Leo Burnett

e4m Staff Mar 4, 2024 1:41 PM

This campaign by Ogilvy is part of ICICI Lombard’s comprehensive strategy with an integrated mass media approach

e4m Staff Feb 22, 2024 3:53 PM

The campaign, conceived by Vector Brand Solutions, emphasizes inclusivity and balance in one’s financial objectives

e4m Staff Jan 31, 2024 5:52 PM

The new campaign #KisneKhaya features a staged-reality film that shows participants how their savings are silently consumed by inflation

e4m Staff Dec 27, 2023 3:41 PM

The campaign will be out on the company’s digital channels

e4m Staff Nov 8, 2023 2:12 PM

He replaces Bhargav Dasgupta who resigned on September 21

e4m Staff Sep 25, 2023 8:54 AM

The new Father's Day ad from the brand lauds the role of dads as a financial guide

e4m Desk Jun 19, 2023 11:11 AM

Gupta was previously the SVP & CEO of lending business at Paytm

e4m Desk May 17, 2023 9:13 AM

While Musk hasn't revealed any names, it is reported that Comcast NBCUniversal’s Linda Yaccarino could be the new Twitter chief

e4m Desk May 12, 2023 8:13 AM

The campaign will reach the masses via a TVC mainly broadcasted across digital channels

e4m Desk Apr 17, 2023 4:44 PM

The petition was filed on April 10

e4m Desk Apr 11, 2023 6:53 PM

Sheena Kapoor, Head Marketing, Corporate Comm & CSR-ICICI Lombard on the brand’s approach towards advertising and how TV news gives brands access to consumers

NATIVE CONTENT Apr 10, 2023 9:02 AM

Phase 2 of the company's #UnbelievableButTrue campaign highlights its Health AdvantEdge Plus & Befit health insurance cover offers

e4m Desk Mar 29, 2023 1:12 PM

Mohan is a long-term deputy of Wojcicki and was always considered a frontrunner for the post

e4m Desk Feb 17, 2023 7:43 AM

Manish Dubey, CMO, ICICI Prudential Life Insurance, speaks to e4m on how the brand is taking digital marketing channels to the next level of experience

Tanzila Shaikh Jan 17, 2023 8:54 AM

Yadav has been roped in as the face of the company's new digital-first campaign

e4m Desk Jan 8, 2023 1:00 PM

Brand to launch new digital-first campaign with the cricketer

e4m Desk Jan 5, 2023 6:15 PM

‘Get Some Sun’, now in its 7th edition, covers the 7 wonders of the world, the remarkable travel journeys of influencers while building awareness about international travel insurance

e4m Desk Dec 26, 2022 5:44 PM

A look at how the portrayal of men and masculinity in ads has undergone a sea change over the years

Sandhya Raghavan Nov 18, 2022 9:08 AM

On Thursdays, we revisit old ads to see how much has changed in ad sensibilities over the years

Sandhya Raghavan Nov 17, 2022 8:42 AM

ICICIDirect Markets’ app has teamed up with ‘NEXT by Rediffusion’ to launch its cutting-edge features to aid the millennials to start investing in an easy and smart way

e4m Desk Nov 14, 2022 5:45 PM

The Chief Marketing Officer of ICICI Prudential Life Insurance speaks on the changes in the insurance industry post-pandemic, tech making inroads into marketing, the power of social media and more

Kanchan Srivastava Sep 5, 2022 8:58 AM

Behari was earlier the Head at ICICI Amazon Credit Card Partnership

e4m Desk Jul 5, 2022 3:50 PM

The platform provides information regarding a host of value-added services related to higher studies in India and abroad, eliminating the need to contact multiple stakeholders

e4m Desk Jun 23, 2022 12:08 PM

Prior to this, Chandwani was associated with ICICI Bank as Senior Manager - Corporate Communications

e4m Desk Apr 28, 2022 11:10 AM

The bank is offering CSK fans a co-branded credit card

e4m Desk Mar 23, 2022 1:07 PM

The campaign is a part of an investor education initiative and is live across media platforms such as TV, digital, social, performance and OTT to spread the awareness

e4m Desk Feb 21, 2022 2:25 PM

In this role, Kapoor will focus on developing and strengthening corporate advertising and branding, and customer-oriented awareness strategies, across all company product lines

e4m Desk Jan 25, 2022 4:00 PM

The 'Agar taiyaari sahi ho, toh jeet pakki hai' campaign has been rolled out digitally and across various social media platforms

e4m Desk Nov 13, 2021 8:47 AM

The past two weeks were all about the use of creativity in festive campaigns, ambassadors in new avatars and brand messaging

Mansi Sharma Oct 25, 2021 8:38 AM

The digital campaign highlights the newly launched ‘Cal Scan’ (calorie scan) feature in its IL TakeCare app

e4m Desk Sep 28, 2021 3:35 PM

DiCicco, Senior Manager- International Expansion, Snap Inc, spoke about the company's progress in India and how it has become a preferred platform for Indian brands

Javed Farooqui Jul 13, 2021 8:19 AM

With the world’s most popular football property, Premier League set for an August 14 kick off, we take a closer look at the platform and examine what the property and its fans have to offer brands 

Christina Moniz Jul 12, 2021 5:14 PM

Shah will report to Vivek Malhotra, Group Chief Marketing Officer

e4m Desk Jul 2, 2021 7:03 PM

Sujatha V Kumar, Head of Marketing for India & South Asia, Visa, discusses the campaigns, RBI’s new guidelines for contactless card payments and the future of banking

Anjana Naskar Jun 3, 2021 8:29 AM

At the Pitch CMO 2021 Summit, DiCicco, the Sr. Manager, International Expansion at Snap Inc., made a strong case for brands to have a 'camera strategy'

e4m Desk May 31, 2021 9:01 AM

Industry watchers note that the suspension of IPL will have a huge impact on ad revenues with brands having to pull back campaigns and the overall market sentiment getting affected

Misbaah Mansuri May 5, 2021 8:51 AM

Gupta takes over from Anasuya Gupta, who was the Chairperson and Managing Director. She will continue to be the Chairperson of the company

e4m Desk Apr 15, 2021 12:12 PM

Abhinav Kumar will be taking over Kapany’s role apart from continuing as the company’s Vice President for Product Marketing

e4m Desk Feb 24, 2021 10:56 AM

Balakrishnan brings with him a rich experience of close to two decades in the Insurance and Finance Industry

e4m Desk Feb 11, 2021 12:12 PM

YouTube CEO Wojcicki shared in a blog post that the platform is planning to expand Shorts to new markets, buoyed by its growth in India

e4m Desk Jan 27, 2021 1:55 PM

The TVC is running mainly on news and sports channels

e4m Desk Jan 2, 2021 8:33 AM

The campaign comprises a TV commercial as well as digital, outdoor media, and others

e4m Desk Nov 28, 2020 7:32 AM

The campaign is built on consumer data which shows that Covid-19 has resulted in higher awareness and interest in life insurance

e4m Desk Nov 17, 2020 6:42 PM

Manish Dubey, Chief Marketing Officer, ICICI Prudential Life on how a lot of communication elements are aligned to the way the younger generations consume content and media

Tasmayee Laha Roy Oct 2, 2020 9:35 AM