From its early humorous storytelling in 2015 to commanding attention during the IPL in 2023, Fogg’s iconic ‘chal raha hai’ campaigns transformed a deodorant tagline into a national catchphrase
Sonia Huria, who was the Head of Communications for APAC at Amazon Prime Video, joined the OTT platform in 2020
The brand won 2 golds and 3 silver across categories for its outstanding work and creativity
Harsh Deodhar will spearhead Indian operations
Prior to this, Ananta Das was with Amazon as Brand Lead - PR
Prior to this, Sonal Kabi was with Netflix as Director – Marketing
The brand won gold in the ‘Best Banners - Single/ Campaign, Rich Media with or without video’ sub-category
Sources indicate that he is set to join JioCinema as Chief Marketing Officer
Also, the civic body will hire agency for field survey of DOOH and has proposed camera+sensors to monitor illumination
While Rohit Shaw joins as Senior Vice President of Integrated Media, Rrahul Deo Manerao has been appointed as Business Head for West (Media)
e4m reported on July 17 that BMC was contemplating banning of video ads on DOOH
The campaign challenges the perception that lower prices equate to lower quality
According to a Media Partners Asia report, the video entertainment economy is projected to reach $13 billion by 2028
Sushant Sreeram was with Prime Video for over six years and was elevated to Country Director in 2023
Prior to this, V Satyavagheeswaran was with Google as Product Marketing Manager
The campaign stars Saif Ali Khan, Sunil Grover, Mouni Roy, Vijay Raaz and Abhay Deol
Nikhil Madhok joined Prime Video in September 2022 as the Head of Hindi Originals for Prime Video and Amazon Studios
'The new season has been streamed by viewers in over 167 countries,' said the company
Prior to this, Rahul Singh was with RSVP as AVP - Marketing
The ad teases the return of the superhero series for its fourth installment
Vivek Srivastava joined Prime Video in February 2022 as Head of Partnerships and was promoted to Head of Prime Video Channels India in 2023
The event was graced by eminent celebs like Manoj Bajpayee, Sushmita Sen, Bobby Deol, Kajol Devgan, Adah Sharma, Randeep Hooda and Nawazuddin Siddiqui
OTT took the lion's share of the revenue in the fiscal, raking in Rs 31,800 crore
The streaming platform bagged 22 metals including 6 golds, 11 silver and 5 bronze metals across categories
Prime members can purchase an annual add-on subscription to MGM+ at a special price of Rs 599 per year
e4m was the first to break the story about Aparna Purohit's exit from Amazon Prime Video to join hands with Aamir Khan Productions
The marketing campaign is executed by Prime Video alongside its agency partners Kulfi Collective, So Cheers, Initiative and Trzy Innovationz
While there are chances that the next Head of India & SEA Originals may be an outsider, Nikhil Madhok, Head of Hindi Original Content at Amazon Prime Video, could be Purohit's successor, say sources
Purohit was with Amazon Prime Video as Head of India and SEA Originals
Purohit is likely to join Aamir Khan Productions in a leadership role, according to sources
The campaign 'Tech is now Badass' highlights the car's technological prowess
The brand has released a short film ‘Baggage’ produced by The Titus Upputuru Company
Mayur Milan has been with the communications agency for 6 years
Experts say these partnerships could create a few ad giants controlling everything, or it could lead to a more open system with more competition and potentially more control over data
A roundtable hosted by Silverpush in collaboration with e4m saw industry experts discuss the topic of ‘Tailoring video creatives to enhance audience engagement’
Avg monthly active users of short videos dropped to 246 million in 2023 from 366 million in 2022, as per an industry report
At the roundtable in Mumbai, experts will share insights on the topic ‘Tailoring video creatives to enhance audience engagement’
Deoleo's marquee brands include Figaro Olive Oil, Bertolli Olive Oil, Figaro Baby Oil, and Figaro Baby Lotion
The festival of colours brought out the creativity in brands as they teamed up for matching billboards and unleashed vibrant social media posts for Holi
At Pitch CMO Summit, DoubleVerify Sales Head Nachiket Deole spoke about how brands can drive campaign performance in the age of AI
Guest Column: Nachiket Deole, Head of Sales, India at DoubleVerify, writes on audience fragmentation, retail media, Attention Economy, role of AI and more
Hundreds of elephants go missing every year. Unnoticed. Just like the two from the Times of India logo on this page, reads the print ad to promote Prime Video’s new show ‘Poachers’
Prime Video will now feature a vast repertoire of Sony Pictures Entertainment's movies, classics and TV shows as part of an annual add-on subscription
Experts say by fostering this ecosystem, YouTube draws interesting and varied content, offering advertisers a dynamic platform to reach target audiences
Gaurav Gandhi, it is believed, will continue to be stationed in Singapore for his APAC role
Gozoop Chairman and Co-founder Rohan Bhansali and CEO Prashant Deorah discuss how GZPure brings together capabilities in a digital world populated by both first-time users as well as digital natives
Nilkamal Sleep has launched a digital film featuring Bobby Deol to bring to life the brand idea of "Thoughtfully Designed for You”
We're in the midst of a Bobby Deol renaissance. On his 55th birthday, we asked experts whether his rising popularity could add some brands to his portfolio this year
The company has said the layoffs are needed to prioritise investments for long-term success
The Bangur master brand has been unveiled with a new advertising campaign, with actor Sunny Deol being brought in as the brand endorser