India’s billion-user market has exposed a global personalisation failure. Big Tech struggles to serve India’s diverse languages, cultures, devices and behaviours.
The guidelines aim to enhance collaboration and operational efficiency across the PR industry
The account will be managed by the Mumbai office of Experience Commerce
Guest Column: Gitika Bangia, Head - Corporate Communications - Stryker India, writes about the art of storytelling in PR
The fifth annual list will honour and celebrate the remarkable work of agencies and brands with Best-In House Communications Professionals
Industry leaders express their thoughts on the role and impact of AI in the PR & Comms industry
Vikram Kharvi has over 27 years of strategic communications and marketing expertise
At the e4m India PR and Corporate Communication Conference, experts shared insights on whether purpose-led campaigns are impactful for business
At the e4m India PR and Corporate Communication Conference, industry leaders deliberated on the issue of building trust and transparency in a time of disinformation
At the 14th edition of IPRCCC 2023, industry leaders discussed the nuances of PR metrics and how to re-establish the value of PR
At the e4m India PR and Corporate Communication Conference 2024, industry experts shared insights on the topic ‘How AI is transforming the PR landscape’
At the e4m India PR and Corporate Communication Conference 2024, industry professionals shared their expertise on managing risk and reputation for highly regulated businesses
The deadline to submit the nomination is August 10, 2024
Amazon Web Services' Purnima Sahni Mohanty delivered a special address on the role of communication in brand building at e4m PR and Corp Comm 40 Under 40 Awards
The campaign brings to life the potential of drone technology, setting a new standard in logistics for e-commerce and D2C brands
Guest Column: Nakul Ghai, Global PR, Communications and Corporate Affairs practitioner delves into the challenge of Greenwashing and the mandate for authentic, responsible, and purposeful storytelling
Before Siemens, she was working as Senior GM Communications at Schneider Electric
Mohan holds over 20 years of global working exposure in marketing and communications
Shalini Gupta won the ‘Entrepreneur of the Year’ award at the 4th edition of PR & Corp Comm Women Achievers’ Awards
Experience Commerce will lead digital campaigns for elevating The Sleep Company's online presence; the account will be handled by the agency’s Mumbai office
If the strategy of Blinkit & Zepto works out, eventually it could make the two a part of the big league, where they will have to compete with the likes of existing e-commerce giants, say experts
Prior to joining Kotak, Prasanna led Corporate Communication for Visa across India and South Asia
Mahesh Shah is a PR and Corp Comm luminary who holds 37 years of working experience with HDFC Ltd
The two-film campaign shows the emotional aspects of what goes behind every claim
The e4m Public Relations & Corporate Communications Women Achievers saw an insightful discussion on art of cultivating leadership and capacity building
At the e4m Public Relations & Corporate Communications Women Achievers & Summit Awards, a panel of industry leaders discussed the importance of women in the social sector
At the e4m Public Relations & Corporate Communications Women Achievers & Summit Awards, a panel of industry leaders discussed the importance of work-life balance
At the e4m Public Relations & Corporate Communications Women Achievers & Summit Awards, a panel of industry leaders discussed the need to foster diversity and inclusion
The e4m PR & Corporate Communications conference saw an eclectic panel discussion on ‘Art of Empathy and Compassion’
Interactive Avenues’ Chennai office will service the account
Abhijit Sarkar was the Head of Corporate Communications at Sahara India Pariwar
The mandate was awarded following a pitch process
The collaboration is a multiyear deal
The account will be serviced by the agency’s Gurugram office
As e-commerce players continue to vie for consumer attention and time so as to fulfill metrics like ‘time spent on site’ and ‘click through rates’, they’ve turned to games to engage customers
MRF will continue with their ongoing campaign #MRFSuperFan for this World Cup
Guest Column: Seema Mohapatra, Co-founder at Ten Years Younger Productions, remembers the late Kurien Mathews, his brilliant mind and his zest for life
This is exchange4media’s fourth annual initiative to select, acknowledge and felicitate such deserving brands with esteemed communication professionals
From personalizing shopping experience to predicting product demand and automating recommendations, brands are working hard to enhance consumer experience this year
At the virtual event, top achievers of the communication industry aged 30 and under were recognised and felicitated by an esteemed jury
With ad spends expected to be in the double digits for the twin festivals, brands have been pulling out all stops to get the best out of the festive opportunity
Experts say using influencers provides brands a huge opportunity to expand their reach beyond the usual channels such as Google and Facebook/Instagram
Live commerce is gaining popularity as it amalgamates live streaming's potency with online shopping's convenience for a more dynamic buying experience, say experts
The e-commerce firm took home 2 gold, 3 silver and 3 bronze metals across categories
Adfactors PR will provide two annual, full-tuition scholarships at US$ 2500 for students enrolled at the School of COmmunications & REputation
Prior to this, Goswami was with Adfactors PR
The industry leaders exchanged thoughts on tracking KPIs and metrics using BI, key challenges and opportunities
Today’s roundtable will see experts discussing challenges and opportunities in leveraging business intelligence in the e-commerce ecosystem
Both Dheeraj and Shefali were earlier Executive Creative Directors with the agency
Celebrities do bring noticeability, stature and aspiration value to brands, but the strategy works best when they are used to amplify the brand’s own narrative, say industry experts