e-comm
The guidelines aim to enhance collaboration and operational efficiency across the PR industry
e4m Staff Aug 13, 2024 11:46 AM
The account will be managed by the Mumbai office of Experience Commerce
e4m Staff Jul 30, 2024 9:51 AM
Guest Column: Gitika Bangia, Head - Corporate Communications - Stryker India, writes about the art of storytelling in PR
Gitika Bangia Jul 16, 2024 3:15 PM
The fifth annual list will honour and celebrate the remarkable work of agencies and brands with Best-In House Communications Professionals
e4m Staff Jul 16, 2024 1:52 PM
Industry leaders express their thoughts on the role and impact of AI in the PR & Comms industry
Vikram Kharvi has over 27 years of strategic communications and marketing expertise
At the e4m India PR and Corporate Communication Conference, experts shared insights on whether purpose-led campaigns are impactful for business
At the e4m India PR and Corporate Communication Conference, industry leaders deliberated on the issue of building trust and transparency in a time of disinformation
At the 14th edition of IPRCCC 2023, industry leaders discussed the nuances of PR metrics and how to re-establish the value of PR
e4m Staff Jun 17, 2024 6:21 PM
At the e4m India PR and Corporate Communication Conference 2024, industry experts shared insights on the topic ‘How AI is transforming the PR landscape’
e4m Staff Jun 17, 2024 12:32 PM
At the e4m India PR and Corporate Communication Conference 2024, industry professionals shared their expertise on managing risk and reputation for highly regulated businesses
e4m Staff Jun 17, 2024 12:13 PM
Amazon Web Services' Purnima Sahni Mohanty delivered a special address on the role of communication in brand building at e4m PR and Corp Comm 40 Under 40 Awards
The campaign brings to life the potential of drone technology, setting a new standard in logistics for e-commerce and D2C brands
e4m Staff May 30, 2024 3:09 PM
Guest Column: Nakul Ghai, Global PR, Communications and Corporate Affairs practitioner delves into the challenge of Greenwashing and the mandate for authentic, responsible, and purposeful storytelling
Nakul Ghai May 23, 2024 4:21 PM
Before Siemens, she was working as Senior GM Communications at Schneider Electric
e4m Staff May 23, 2024 3:43 PM
Mohan holds over 20 years of global working exposure in marketing and communications
Shalini Gupta won the ‘Entrepreneur of the Year’ award at the 4th edition of PR & Corp Comm Women Achievers’ Awards
Experience Commerce will lead digital campaigns for elevating The Sleep Company's online presence; the account will be handled by the agency’s Mumbai office
e4m Staff Mar 12, 2024 10:20 AM
If the strategy of Blinkit & Zepto works out, eventually it could make the two a part of the big league, where they will have to compete with the likes of existing e-commerce giants, say experts
Sohini Ganguly Mar 11, 2024 8:51 AM
Prior to joining Kotak, Prasanna led Corporate Communication for Visa across India and South Asia
e4m Staff Feb 27, 2024 3:45 PM
Mahesh Shah is a PR and Corp Comm luminary who holds 37 years of working experience with HDFC Ltd
The two-film campaign shows the emotional aspects of what goes behind every claim
e4m Staff Jan 15, 2024 12:22 PM
The e4m Public Relations & Corporate Communications Women Achievers saw an insightful discussion on art of cultivating leadership and capacity building
e4m Staff Dec 26, 2023 11:24 AM
At the e4m Public Relations & Corporate Communications Women Achievers & Summit Awards, a panel of industry leaders discussed the importance of women in the social sector
e4m Staff Dec 26, 2023 10:40 AM
At the e4m Public Relations & Corporate Communications Women Achievers & Summit Awards, a panel of industry leaders discussed the importance of work-life balance
e4m Staff Dec 22, 2023 8:06 PM
At the e4m Public Relations & Corporate Communications Women Achievers & Summit Awards, a panel of industry leaders discussed the need to foster diversity and inclusion
e4m Staff Dec 22, 2023 1:29 PM
The e4m PR & Corporate Communications conference saw an eclectic panel discussion on ‘Art of Empathy and Compassion’
e4m Staff Dec 22, 2023 12:51 PM
Abhijit Sarkar was the Head of Corporate Communications at Sahara India Pariwar
e4m Staff Dec 20, 2023 8:54 AM
As e-commerce players continue to vie for consumer attention and time so as to fulfill metrics like ‘time spent on site’ and ‘click through rates’, they’ve turned to games to engage customers
Shantanu David Oct 27, 2023 8:34 AM
MRF will continue with their ongoing campaign #MRFSuperFan for this World Cup
e4m Staff Oct 10, 2023 11:40 AM
Guest Column: Seema Mohapatra, Co-founder at Ten Years Younger Productions, remembers the late Kurien Mathews, his brilliant mind and his zest for life
Seema Mohapatra Oct 9, 2023 8:45 AM
This is exchange4media’s fourth annual initiative to select, acknowledge and felicitate such deserving brands with esteemed communication professionals
From personalizing shopping experience to predicting product demand and automating recommendations, brands are working hard to enhance consumer experience this year
Kanchan Srivastava Sep 28, 2023 8:42 AM
At the virtual event, top achievers of the communication industry aged 30 and under were recognised and felicitated by an esteemed jury
e4m Staff Sep 23, 2023 5:19 PM
With ad spends expected to be in the double digits for the twin festivals, brands have been pulling out all stops to get the best out of the festive opportunity
Nilanjana Basu Sep 15, 2023 9:05 AM
Experts say using influencers provides brands a huge opportunity to expand their reach beyond the usual channels such as Google and Facebook/Instagram
Shantanu David Sep 14, 2023 8:31 AM
Live commerce is gaining popularity as it amalgamates live streaming's potency with online shopping's convenience for a more dynamic buying experience, say experts
Shantanu David Sep 11, 2023 8:55 AM
The e-commerce firm took home 2 gold, 3 silver and 3 bronze metals across categories
exchange4media Staff Aug 18, 2023 9:27 PM
Adfactors PR will provide two annual, full-tuition scholarships at US$ 2500 for students enrolled at the School of COmmunications & REputation
exchange4media Staff Aug 16, 2023 12:23 PM
The industry leaders exchanged thoughts on tracking KPIs and metrics using BI, key challenges and opportunities
exchange4media Staff Jul 26, 2023 11:26 AM
Today’s roundtable will see experts discussing challenges and opportunities in leveraging business intelligence in the e-commerce ecosystem
exchange4media Staff Jul 21, 2023 9:14 AM
Both Dheeraj and Shefali were earlier Executive Creative Directors with the agency
exchange4media Staff Jul 5, 2023 3:50 PM
Celebrities do bring noticeability, stature and aspiration value to brands, but the strategy works best when they are used to amplify the brand’s own narrative, say industry experts
Tanzila Shaikh Jun 15, 2023 9:00 AM
