'This transformation also strengthens our commitment to our employees and delivery partners,' said Ajay Chitkara, CEO and MD of Ecom Express
Written comments on the consultation paper are invited from the stakeholders by September 6. Counter comments can be submitted by September 20
Created and conceptualised by DDB Mudra, the tagline of the campaign is ‘shopping ki power lo apne haath mein’
The e4m TechManch 2024 saw an e-commerce expert session explore strategies for seamless customer experiences, data insights and emerging technologies
The applicant must have special knowledge of, and professional experience in telecommunication, industry, finance, accountancy, management or consumer affairs
TRAI in its recommendations on the National Broadcast Policy has said it was crucial to identify districts and blocks with low-density television penetration
The campaign brings to life the potential of drone technology, setting a new standard in logistics for e-commerce and D2C brands
Revenue of the e-commerce giant rises 13% to $143.3 billion
D2C Advantage X Toolkit, launched by MMA Global India & Publicis Commerce, is a guide for brand leaders on how to invest for profitable D2C ventures
Speaking at the 24th edition of FICCI Frames, Gaurav Dwivedi, CEO of Prasar Bharati, said there is a need for a regulatory framework that takes into account the convergence of media and telecom
Digital Ad impressions went up by 50 percent in 2023 compared to previous year and doubled since 2021 indicating brands’ increased faith in tech platforms despite economic downturns, shows TAM data
ONDC’s focus on Bharat, and small sellers and buyers has led to a surge in e-commerce spending but brand safety and customer service are areas it needs to work on, share industry observers
As per media reports, Telecom Minister Ashwini Vaishnaw said his ministry has sought a "light-touch" regulatory framework for OTT apps
As per media reports, the move comes as a relief for WhatsApp and Telegram as the communication service providers will be out of the scope of telecom regulations
Unni Hariharan moves from Nielsen and has about 2 decades of work experience across leading market research agencies
At the e4m Screenage Conference, marketers shared their e-commerce journeys and strategies
Amazon has struck a deal with Snap that will let users in the US buy its products directly on SnapChat, media reports say
Meta users in the US can buy Amazon products without leaving Insta or FB apps. Though the feature is yet to be launched globally, it is being dubbed as the “most significant ad product of the year’
The CEO of Nykaa Beauty shared the company’s strategies and the Indian growth story on the sidelines of the preview event for Nykaaland
While the ad tech sector is likely to take a hit due to the risk of higher data cost, eCommerce firms seem to be better placed as they are not dependent on cookies, experts shared
Driven by the expansion of eCommerce, Amazon has secured an edge in the advertising business due to higher purchase intent and availability of personalized data, shared industry players
As the company sees a dip in its growth for ad revenue in the country, we try to look at what led to this slowdown and if it could pull down digital ad numbers and social search market in India
With the expansion of Internet in India, people’s browsing habits are also changing over time and this has resulted in stiff competition among emerging social media players and technology giants
The issue looks at how Amazon is building on its 10-year legacy in India to create solutions that impact its global growth and the larger eCommerce sector itself
Thanks to the growth of SMBs over the past few years, advertising spends on e-comm platforms surpassed $1 billion in 2022 and is likely to expand faster than the whole digital advertising ecosystem
The authority has sought written comments from stakeholders by October 23, 2023, and counter comments by November 6, 2023
Amid budgetary constraints, CMOs are funneling their ad dollars to conversion-focused platforms, say industry experts
At e4m TechManch 2023, industry experts discussed the challenges and solutions in building eCommerce for Bharat
The regulatory body has released recommendations on leveraging AI and Big Data in the telecommunication sector
Chitkara currently serves as Director & CEO of Bharti Airtel's enterprise arm, Airtel Business and will assume responsibilities at Ecom Express from 1st September, 2023
At the Pitch CMO Summit Delhi 2023, Snapdeal CEO Himanshu Chakrawarti shared insights on creating a value-driven marketplace for Bharat
The new identity reflects aspiration & inclusivity, says the company
Guest Column: Sanjay Mehta, Joint CEO of Mirum India, writes on how eCommerce advertising presents a unique opportunity if one can take full advantage of it
Apart from creating a democratization of e-comm in India, ONDC is likely to boost the advertising sector, especially for small- and medium-sized business owners, opine industry experts
The mandate is for Sugarfree, Nutralite and Sugarlite
TRAI floated a consultation paper in January asking for feedback from stakeholders regarding a joint framework for telecom and broadcasting services
Industry heads came together to discuss the e-commerce ecosystem in India, evolving consumer behaviour and more
Major network outages in the country for prolonged duration, especially in border and hilly areas, adversely affect the availability or quality of service in affected areas, said TRAI
Guest Column: Shankar Shinde, Chief Commerce Officer, VMLY&R India, analyses the factors that will be key in the expansion of the country’s e-Commerce business
The company has posted 8.5% revenue growth for last quarter of 2022, beating expectations
IAMAI has recommended that the scope of telecommunication services be reviewed and be limited to only services which distribute spectrum in a utilisable form
As per the Broadband India Forum, OTT communication, broadcasting services and internet-based communication can't be together termed as telecommunication
Sankalp Mehrotra, VP - Monetization, Flipkart, spoke to e4m about the growth of Flipkart Ads, what’s driving AdEx on e-commerce platforms in the country and more
The one-day event will showcase WPP’s holistic eCommerce offering via a series of keynotes and workshops
Industry watchers expect the growth to continue thanks to digital's superior audience with intent, brands' e-comm adoption and platforms' excellent conversion rates
Only 5% of smartphone users intend to switch to 5G as per research published by a leading financial publication
The brand is planning a social media campaign with Rakul
We bring you a roundup of the news that made headlines this past week
The company is a brainchild of Manish Gupta, Ex- IIM A and an industry veteran with over 11 years of multi-faceted experience
The #BecomeExperiencedFresher campaign claims Sunstone gives advantages to MBA students by providing industry-integrated experiences