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Speaking to exchange4media, Gulab Patil, Founder & CEO, Lemma, said the revamp was initiated upon observing a demand for campaigns that could seamlessly extend across various formats
Sonam Saini May 13, 2024 8:49 AM

The logo was unveiled by industry veteran Sam Balsara, drawing attention from the key dignitaries that graced the event
e4m Staff May 10, 2024 11:34 AM
In line with the rebranding, Lemma has launched its revamped website with enhanced user navigation and refreshed content
e4m Staff May 7, 2024 12:33 PM

The collaboration offers brands an opportunity to leverage the growing audience engagement within DOOH & CTV media
e4m Staff Apr 18, 2024 12:53 PM

Chemmany has been associated with the jewellery brand for over 4 years
exchange4media Staff Aug 9, 2023 2:26 PM

We caught up with Upputuru at Goafest 2023 to find out what all he does in his free time
exchange4media Staff May 27, 2023 9:05 AM

Industry heads will discuss the growth, challenges and opportunities of the evolving digital OOH ecosystem on May 18
exchange4media Staff May 16, 2023 9:06 AM

Iyer has 20 years of experience in the digital and CTV space
exchange4media Staff May 9, 2023 11:04 AM

Industry heads to come together under one roof and share insights on the evolving OOH ecosystem, the challenges & opportunity and road ahead
exchange4media Staff May 8, 2023 12:14 PM

Prior to joining Lemma, Areef was Head of strategic sales and partnerships with MedicalDirector
exchange4media Staff Apr 27, 2023 10:58 AM

Industry watchers explain how and why IPL ads have changed from the days of 'Manoranjan ka baap' and 'Jumping Japang' to the age of data-driven campaigns
Tanzila Shaikh Apr 13, 2023 9:12 AM

They will offer clients strategic in-game placements and enrich customer engagement by allowing advertisers to redirect users to their website or landing page
exchange4media Staff Feb 16, 2023 12:19 PM

It is a weekly show that will talk everything about money and its related things
exchange4media Staff Jan 11, 2023 6:28 PM

He joins from OMD Malaysia where he was the Group Business & Growth Director
exchange4media Staff Nov 28, 2022 8:26 AM

The e4m-DNPA Dialogues saw a riveting discussion on big tech between Emma McDonald, senior policy adviser, Minderoo Foundation and Peter Lewis, director, The Australia Institute
exchange4media Staff Nov 25, 2022 6:42 PM

The author and filmmaker has been engaged with the global entertainment business in Hollywood, Europe and India for over three decades
exchange4media Staff Nov 23, 2022 9:33 AM

The 2nd edition of Realty+ Top 50 Marketing Minds Awards 2022 held virtually on Nov 04
exchange4media Staff Nov 7, 2022 1:16 PM

The group appointed Matthieu Elkaim and Emmanuel Ferry as co-chairs of the Paris agency as part of its "New Ogilvy Paris" vision
exchange4media Staff Sep 15, 2022 8:37 AM

Ghosh joins Locomotive Global Media from Emmay Entertainment and Motion Pictures where she headed the content vertical
exchange4media Staff Sep 12, 2022 12:02 PM

The mandate for Efgh includes the responsibility for the entire marketing services
exchange4media Staff Sep 5, 2022 12:27 PM

Thousands of screens from over 75 clusters and locations integrated with Lemma displayed the message of "75 years of independence" programmatically
exchange4media Staff Aug 17, 2022 3:28 PM

Joyce Shepherd is the Co-founder of EFGH Brand Innovations
exchange4media Staff Aug 1, 2022 11:54 AM

Monisha Advani & Madhu Bhojwani of Emmay Entertainment talk to film critic Mayank Shekhar about ‘diversity & inclusivity: changing the narrative’ at e4m Streaming Summit 2022
exchange4media Staff May 12, 2022 8:28 AM

Padukone stars in the brand's first leather goods campaign for the Maison
exchange4media Staff May 11, 2022 3:28 PM

Prior to this, Sambhus held senior-level sales positions at InMobi, Zapr, Nazara games & POKKT
exchange4media Staff Mar 3, 2022 1:54 PM

According to industry experts, extra visibility via targeted DOOH, flexibility, real-time metrics and reporting at a glance, are some of the benefits that pDOOH offers to media buyers
Rasika Kiran Upasani Jan 20, 2022 8:49 AM

OOH players discuss technological advancements in OOH sector and how these help strengthen the medium with the possibility of targeting audiences and measuring overall ad impact
Rasika Kiran Upasani Dec 29, 2021 9:10 AM

The OOH industry means business this festive season with 100% occupancy after a really long spell of both personal and professional standstills
Rasika Kiran Upasani Nov 2, 2021 8:21 AM

A feature-rich CMS permits media owners to both curate & negate content they find unsuitable for rendering, using either the web portal or the mobile application
exchange4media Staff Oct 21, 2021 2:30 PM

The new campaign also launches across media platforms from TV to social and print
exchange4media Staff Oct 4, 2021 12:03 PM

The creative minds of the industry feel that changing the gender roles in advertising is laudable but brands should also be walking the talk and making the world more inclusive
Mansi Sharma Sep 24, 2021 8:17 AM

A lot of hope rests on the festive season this year with people getting vaccinated, IPL coming back, large turnouts in the markets & heavier traffic on city roads, said OOH players
Rasika Kiran Upasani Sep 22, 2021 8:52 AM

Cannes Lions 2021 winners met at Clubhouse to reflect on the year's wins and where the industry needs to improve
Mansi Sharma Jun 28, 2021 8:26 AM