The affidavit was filed by Senthil Rajan, Joint Secretary in the MIB, seeking exemption for ad agencies, and exclusion of programmatic ads and user-generated content from the SDC system
'Sanjay Gupta has been passionate and successful advocate for company’s investment in APAC,' wrote Philipp Schindler, SVP & Chief Business Officer at Google
Industry watchers say that for brands leveraging home screen advertising on CTV, performance measurement is critical and tailored to their specific goals
A panel of experts at the e4m Do Good Summit 2024 exchanged views about aligning business goals with social purposes and the challenges that lie therein
Guest Column: Jai Bahal, Founder and Trainer-in-chief at NAVIC shares his (slightly biased) views on Greenwashing, it’s misuse and its potential remedies
Philip Kuncheria will be responsible for overseeing all aspects of Sebamed India's operations, strategic initiatives, expanding market presence, and driving innovation in skincare solutions.
While there are chances that the next Head of India & SEA Originals may be an outsider, Nikhil Madhok, Head of Hindi Original Content at Amazon Prime Video, could be Purohit's successor, say sources
Guest Column: Nikhil Gupta - Head of Marketing, Strategy, Govt. Affairs & CSR - Signify, Greater India, writes about ‘Efficient & Effective’ Marketing Strategy for growing a legacy brand in India
In its new campaign, Orry will be attempting to cook with the Philips Signature Series Airfryer under the expert guidance of celebrity chef Ranveer Brar
While it's unclear what led to Cetaphil suddenly trending on X, netizens took the opportunity to pit the brand against homegrown favourites like Boroline, Vicco Turmeric, Patanjali and Minimalist
In a chat with e4m, Indian actor and former Miss World, Manushi Chhillar opens up about her endorsement journey and her wish to associate with a chocolate brand someday