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Jai Lala, Chief Executive Officer, Zenith India, pens his thoughts about the rise of social media and how it has transformed our consumption of content
Abdul Khan Nov 29, 2024 3:56 PM
Sircar, in a LinkedIn post, stated that he was set to join 'a legend to run his businesses to create
e4m Staff Nov 25, 2024 11:01 AM
Transit advertising is like a moving billboard — catching your eye when you least expect it! Why are brands riding high on it, despite its limitations?
e4m Staff Nov 25, 2024 10:57 AM
The clocked in an ad revenue of Rs 1070 crore for the year ended 31st March 2024. This was up from Rs 1064.8 crore in the previous year
e4m Staff Sep 16, 2024 10:08 AM
HT Media has launched its 2024 Consumer Trends and Festive Insights Report, a vital resource for marketers navigating the upcoming festive season
NATIVE CONTENT Sep 5, 2024 2:37 PM
According to D&P Advisory titled IPL Valuation Report 2024, the central revenue pool for WPL is not expected to achieve the same rapid growth as IPL
e4m Staff Sep 4, 2024 11:24 AM
As per a report by D&P Advisory, reasons for the decrease in IPL’s value include the failed Zee-Sony merger, media consolidation and tech giants’ delayed entry into the bidding arena
The new brand is a ‘comprehensive approach to nutrition’ focused on the health and nutritional needs of those above the age of 45
e4m Desk Aug 27, 2024 12:17 PM
While some media reports have stated that the contract is non-negotiable, experts suggest feasibility of Star India’s request to renegotiate the media rights deal depends on specific terms and clauses
Sonam Saini Aug 26, 2024 9:07 AM
The CCI might require the sale of some cricketing rights as a condition for approving the $8.5 billion media merger, experts from legal fraternity told e4m
Aditi Gupta Aug 26, 2024 8:47 AM
GCPL has introduced the Renofluthrin formulation in its new Goodknight Flash liquid vapouriser
e4m Staff Aug 24, 2024 4:15 PM
Swati Bhattacharya was previously the Creative Chairperson of FCB India
Neeta Nair Aug 21, 2024 6:43 PM
The campaign will be anchored around the digital film that is conceptualised and produced by the agency Hashtag Orange
e4m Staff Aug 20, 2024 3:11 PM
Rs 200 crore was pumped in for the advertisement and promotion of ‘CM Majhi Ladki Bahin scheme’ on Thursday itself
Kanchan Srivastava Aug 16, 2024 6:06 PM
In his new role, Sourabh will oversee Corporate Social Responsibility, Corp Comm, the e-Commerce business, and Customer Experience management
e4m Staff Aug 13, 2024 12:33 PM
Her previous stints include senior roles at leading companies such as Jet Airways, Adfactors PR, Wizwrk Communications, and others
e4m Staff Aug 12, 2024 11:46 AM
The potential investors are believed to be three top business houses based out of Mumbai, Kolkata and Ahmedabad
Kanchan Srivastava Aug 10, 2024 10:00 AM
The campaign aims to elevate the brand perception of TMC from one that only caters to a mature audience to a brand that also appeals to younger generations
e4m Staff Aug 8, 2024 12:59 PM
The rap song is voiced by Mumbai-based rapper Krantinaari. The video is directed by Nikhil Mehrotra and conceptualized by Gurugram-based creative agency Hashtag Orange
A cookieless future is inevitable, say experts as they recommend alternative technologies like FLoC and privacy-preserving mechanisms instead
Shantanu David Aug 5, 2024 9:37 AM
No one shall be allowed to broadcast a programme without the license from copyright owners, states the draft
In a BSE filing, ZEEL said that Star India, on June 20, communicated to ZEEL about ending the agreement and “opted to only seek damages during the arbitration proceedings”
The mandate includes exclusive advertising rights across 27 stations and 31 trains
e4m Staff Jul 30, 2024 6:10 PM
Hashtag Orange will be responsible for brand building and performance marketing for the OTT aggregator
e4m Staff Jul 30, 2024 11:44 AM
The publishing house has posted ad revenue of Rs 219 crore for the quarter, a 25% decline from Rs 293 crore in Q4 ’24
e4m Staff Jul 29, 2024 9:09 AM
Guest Column: Harday Gupta, Founder & Director, The Right PR talks about the communication strategies to counter the spread of misinformation
Harday Gupta Jul 24, 2024 2:59 PM
After its massive takedown of billboards and hoardings over the past two months, Maharashtra govt has softened its stance on OOH players
e4m Staff Jul 15, 2024 6:19 PM
The news agency has sought Rs 2 crore in damages over videos of the Delhi-Darbhanga Spicejet flight
However, circulation revenue has seen better days, say publishers, who are hopeful of finding potential avenues
Chehneet Kaur Jun 26, 2024 9:13 AM
The five-match T20I series will be broadcast in four languages – English, Hindi, Tamil & Telugu
e4m Staff Jun 24, 2024 1:07 PM
