The Secretary-General of ASCI said that brands should avoid misleading consumers or implying non-existent endorsements and maintain transparency, to uphold consumer trust
Many of the major players in India’s e-commerce industry were found to be indulging in deceptive practices with healthtech, travel and fintech being the biggest violators
According to ASCI's Annual Complaints Report, baby care emerged as a new contender in the top violators category with influencer promotions contributing to 81% of cases
Asked about the status of the 2016 complaint against Patanjali, Manisha Kapoor, CEO & Secretary General of ASCI, said the case was still pending in the Bombay High Court
The CEO and Secretary General of ASCI, Manisha Kapoor took to LinkedIn to issue a stern warning to these influencers who don't adhere to the standard format for promotional write-ups on the platform
As per ASCI’s Annual Complaints Report 2022–23, 92% of gaming ads reviewed did not adhere to the guidelines for the sector and failed to inform consumers about the risks of financial loss & addiction
As controversies and violations of the ASCI code rise in tandem with digital advertising, ASCI CEO and Secretary General Manisha Kapoor calls for brainstorming within the creative industry
EatFit claims that Kellogg's lifted its “Kuchh Kar Dikhane Ki Bhook” campaign launched for the ICC world cup last November and used the same tagline in the latter’s campaign
Most industry players opine that while the rules will make the industry more accountable, there will be an impact on the content creation and storytelling
As per the regulatory body, disclaimers should be neither long or complex since 80% of consumers do not notice them in ads, according to its recent study
ASCI code defines the qualification criteria for brand extensions, which are permitted under the law, versus surrogate advertising that is prohibited under the law, ASCI CEO Manisha Kapoor told e4m
ASCI CEO Manisha Kapoor told e4m the education sector continues to remain a concern and that the regulatory body was pursuing a detailed report on the EdTech industry
While the government talks about a hefty penalty on advertising regulation violators, the ambiguity in the guidelines may allow brands and influencers to escape the penalty, assert experts
Gen-secretary Manisha Kapoor said that while offensive ads are flagged or removed as per consumer sentiments, ASCI considers the viewpoints of ordinary citizens not those of hypersensitive individuals
While Amitabh Bachchan ending his association with Kamla Pasand may set a new precedent in responsible advertising, ASCI has always been clear about keeping celebs away from pan masala ads
The paid service is open to all members and non-members of ASCI and can be used by the advertisers and agencies during the pre-production phase of the campaigns
A panel of the industry's brightest female minds discusses why advertising today needs to realistically reflect the changes in the world and challenge stereotypes
ASCI in touch with gaming companies & their representatives for inputs on fair and effective gaming guidelines, Secretary-General Manisha Kapoor tells e4m