The Secretary-General of ASCI said that brands should avoid misleading consumers or implying non-existent endorsements and maintain transparency, to uphold consumer trust
Many of the major players in India’s e-commerce industry were found to be indulging in deceptive practices with healthtech, travel and fintech being the biggest violators
According to industry experts, these declarations can give away signals or hints of a major product launch or a response to a competitor's recent move
According to the directive, old ads are exempt from the mandate. Only the new ones will have to comply with the self-declaration requirement
According to ASCI's Annual Complaints Report, baby care emerged as a new contender in the top violators category with influencer promotions contributing to 81% of cases
This collaboration comes amidst the growing complexity of the advertising landscape, especially with respect to digital advertising
Asked about the status of the 2016 complaint against Patanjali, Manisha Kapoor, CEO & Secretary General of ASCI, said the case was still pending in the Bombay High Court
Effective February 15, 2024, these guidelines aim to ensure that environmental claims made by advertisers are reliable, verifiable, and transparent
Kapoor joins from Grapes where she led its West business
The CEO and Secretary General of ASCI, Manisha Kapoor took to LinkedIn to issue a stern warning to these influencers who don't adhere to the standard format for promotional write-ups on the platform
The sheer number of ad violations begs the question of whether agencies are having trouble interpreting the advertising body's guidelines
The regulator body has said these ads must avoid using images or themes that cause unjustified distress to consumers
The #YouDontSeeMe campaign was launched by the Unstereotype Alliance, a collaborative platform convened by UN Women
ASCI can onboard a legal expert but they cannot be given enforcement powers, Rohit Kumar Singh, Secretary, Dept of Consumer Affairs told e4m
Earlier this month, the edtech company received flak for its ad with Google CEO's AI-generated likeness
The Department of Consumer Affairs and ASCI discussed interactive consultation with stakeholders on ‘Dark Patterns’
As per ASCI’s Annual Complaints Report 2022–23, 92% of gaming ads reviewed did not adhere to the guidelines for the sector and failed to inform consumers about the risks of financial loss & addiction
As controversies and violations of the ASCI code rise in tandem with digital advertising, ASCI CEO and Secretary General Manisha Kapoor calls for brainstorming within the creative industry
EatFit claims that Kellogg's lifted its “Kuchh Kar Dikhane Ki Bhook” campaign launched for the ICC world cup last November and used the same tagline in the latter’s campaign
As per the ASCI report, 84% of violative ads in the last two years belonged to D2C brands
Most industry players opine that while the rules will make the industry more accountable, there will be an impact on the content creation and storytelling
As per the regulatory body, disclaimers should be neither long or complex since 80% of consumers do not notice them in ads, according to its recent study
According to the report, there has been a 14% rise in the number of complaints as compared to 2021-22
The regulatory body has uncovered certain tactics like drip pricing, trick questions, nagging, disguised ads, bait and switch in ads across platforms
The paper calls for greater scrutiny and restraint in permitting descriptive trademarks to brands
Subhash Kamath, the outgoing chairman, will now be a part of the Consultative Committee of the board
ASCI code defines the qualification criteria for brand extensions, which are permitted under the law, versus surrogate advertising that is prohibited under the law, ASCI CEO Manisha Kapoor told e4m
ASCI CEO Manisha Kapoor told e4m the education sector continues to remain a concern and that the regulatory body was pursuing a detailed report on the EdTech industry
Education, Healthcare, and Personal Care are the top 3 violative categories, as per ASCI’s annual complaints report
While the government talks about a hefty penalty on advertising regulation violators, the ambiguity in the guidelines may allow brands and influencers to escape the penalty, assert experts
The updates are related to gender identity, sexual orientation, body type, age or physical and mental conditions
Kapoor has been the Secretary-General of the organization since 2020
Gen-secretary Manisha Kapoor said that while offensive ads are flagged or removed as per consumer sentiments, ASCI considers the viewpoints of ordinary citizens not those of hypersensitive individuals
While Amitabh Bachchan ending his association with Kamla Pasand may set a new precedent in responsible advertising, ASCI has always been clear about keeping celebs away from pan masala ads
The paid service is open to all members and non-members of ASCI and can be used by the advertisers and agencies during the pre-production phase of the campaigns
e4M Influencer Marketing Conference: Editor Naziya Alvi Rahman spoke to Manisha Kapoor, Lakshmi Balasubramanian, Sagar Pushp, Viraj Sheth, Shahir Muneer and Vikram Kari
Experts compile a definitive rule book to avoid moment marketing faux pas
The advertising body noted that it processed 6149+ complaints, and achieved 97% compliance rate from advertisers between 2020 and 2021
ASCI is looking into the issue after identifying it as an 'emerging area of concern'
ASCI had organised a social media roundtable to talk about the success of its influencer guidelines and discuss the way ahead
ASCI Secretary-General Manisha Kapoor addresses all the FAQs of the Influencer Guidelines and the process behind the formulation of the rules
Set up by the European Advertising Standards Alliance in 2008, ICAS is a global platform of self-regulatory organisations
A panel of the industry's brightest female minds discusses why advertising today needs to realistically reflect the changes in the world and challenge stereotypes
The study, GenderNext, is the first of several initiatives ASCI will undertake in 2021 as part of a year-long focus on gender
Manisha Kapoor, Secretary General, ASCI, opens up about the body’s guidelines for social media influencers, what's in it for brands, and more
Kapoor, Secretary-General, ASCI, shared that the council intends to use social media significantly as a part of its 2021 awareness campaign
ASCI in touch with gaming companies & their representatives for inputs on fair and effective gaming guidelines, Secretary-General Manisha Kapoor tells e4m
ASCI has also upheld misleading ad claims made on various digital platforms
Kapoor has been part of ASCI’s Consumer Complaints Council for the past five years