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The government is fast-tracking new legislation as Ofcom investigates concerns over AI-generated sexual content on digital platforms

e4m Staff Jan 13, 2026 11:08 AM

This collaboration is for Fittr Hart ring, a smart ring designed to integrate health tracking into everyday life

e4m Staff Aug 19, 2024 4:30 PM

More than 21K advertisers and over 28K brands exclusively advertised on digital during Jan-March’24

e4m Staff Jul 19, 2024 9:15 AM

The campaign has been executed by tgthr

e4m Staff Jul 18, 2024 1:50 PM

The ad features Anupam Mittal, founder of Shaadi.com, and has been conceptualised and executed by Moonshot

e4m Staff Jul 10, 2024 1:01 PM

Amid rival X's floundering, Meta's microblogging platform Threads was up for a promising start; however, brands are still hesitant to advertise on the platform even one year after its launch

Sohini Ganguly Jul 10, 2024 9:28 AM

Commercials we loved in Week 4 of June

e4m Desk Jul 6, 2024 8:42 AM

#TheBetterWayToWax is a 360-degree marketing campaign across digital and television that aims to highlight the superiority of Veet Wax Strips

e4m Staff Jul 2, 2024 2:44 PM

The campaign has been conceptualised by Lowe Lintas, Bangalore

e4m Staff Jun 27, 2024 11:44 AM

Meta allegedly blocked Ad and social media accounts of several startups and their founders, who participated in Sony’s Shark Tank India show, for allegedly violating the copyrights

Kanchan Srivastava Jun 26, 2024 9:18 AM

Kanika Mittal, Country Manager, India, Taboola & Rahul Goyal, Co-Founder, Realatte, share how leveraging Taboola can help brands navigate the dynamic real estate market with confidence and creativity

NATIVE CONTENT Jun 14, 2024 8:24 AM

Ravi Bhatnagar, Director External Affairs and Partnerships (SOA), Reckitt delivered a special Address at e4m Do Good Conference

e4m Staff Jun 13, 2024 4:06 PM

At Pitch CMO Summit Delhi 2024, Kanika Mittal, Country Manager - India, Taboola decoded the open web

e4m Staff Jun 7, 2024 2:29 PM

Ritu Mittal has been associated with Bayer Consumer Health for 4 years now

e4m Desk May 23, 2024 12:13 PM

Kalyan Undinty joins Mindshare from Reckitt where worked for 8 years, scaling up the company's ecomm business

e4m Staff May 21, 2024 12:44 PM

Kanika Kalra was most recently associated with McKinsey & Company as Partner

e4m Staff May 16, 2024 3:37 PM

YouTube, WhatsApp, FB & X have lost 5-15 percent of their users in India over the past three years, while Instagram and SnapChat have gained, claims YouGov report

Kanchan Srivastava May 1, 2024 8:58 AM

With the upcoming elections in India and in other countries, X's decision to fill the crucial role is also driven by the company's broader need to restore advertiser trust, say experts

Shantanu David Apr 9, 2024 8:30 AM

X recently appointed Yale Cohen, who previously worked for Publicis Media, as its head of brand safety and advertiser solutions

Sohini Ganguly Apr 5, 2024 8:50 AM

This is his second stint with the company after having worked at Deloitte for over 10 years between 2011 and 2021

e4m Staff Apr 4, 2024 4:03 PM

While it's unclear what led to Cetaphil suddenly trending on X, netizens took the opportunity to pit the brand against homegrown favourites like Boroline, Vicco Turmeric, Patanjali and Minimalist

e4m Desk Apr 4, 2024 8:27 AM

In its initial phase, the alliance will partner with the C-suite and promoters across businesses in the Automotive & Mobility space

e4m Staff Mar 20, 2024 5:13 PM

Mittal, Regional VP, India & Southwest Asia, Hyatt talks about 'Perfectly Yours 2.0', personalized wedding experiences, changing consumer trends, performance of the wedding sector and more

Ritika Raj Jan 29, 2024 12:15 PM

At the e4m Pride of India Summit in Chennai, N Chittibabu, Chief Innovation Officer, Star Health and Allied Insurance Company, shared his life experience of understanding different sectors

Chehneet Kaur Jan 26, 2024 10:16 AM

Kevin Vaz is CEO- Broadcast Entertainment, Viacom18

e4m Staff Jan 25, 2024 1:27 PM

Guest Column: Kanika Mittal, Country Head, India, Taboola, writes on the trends that reflect the current state of digital marketing but also provide insights into where the industry is headed 

Kanika Mittal Jan 10, 2024 9:17 AM

The guidelines shall be applicable to all coaching institutes whether online or physical and cover all forms of advertisement regardless of form, format or medium

Chehneet Kaur Jan 10, 2024 8:49 AM

The travel platform has invited the ire of the Indian internet despite the portal openly supporting the government's initiatives to promote Lakshadweep

e4m Staff Jan 9, 2024 1:18 PM

Companies associated with countries perceived to be unfriendly to India should submit additional documents, say news reports citing BCCI's guidelines in ITT for IPL 2024-2028

e4m Staff Dec 27, 2023 5:20 PM

Jitto George has earlier worked with Gozoop and Social Panga

e4m Staff Dec 19, 2023 5:24 PM

Microblogging apps are gradually losing grounds to video sharing platforms, says Data.ai in its latest report

Kanchan Srivastava Dec 12, 2023 8:39 AM

In a chat with e4m, Pittie discusses adding more TV channels to the broadcast business, going regional, marketing strategies and more

Aditi Gupta Dec 4, 2023 9:08 AM

In her last role with JioSaavn, Mittal was Head of Brand Marketing

e4m Staff Nov 30, 2023 11:19 AM

The tech mogul has not specified when the feature will be reintroduced

e4m Staff Nov 27, 2023 9:34 AM

The company has posted a loss of Rs 1.4 crore for the financial year

Aditi Gupta Nov 22, 2023 11:02 AM

Musk's tweet seemingly agreeing with a post that painted the Jewish community in a bad light has received widespread flak

e4m Staff Nov 18, 2023 9:41 AM

Users have been largely critical of the move, arguing that the platform's fact-checking feature is fallible and can confuse opinions for facts

e4m Staff Oct 30, 2023 10:42 AM

Murarka was earlier CMO at Duroflex

e4m Staff Sep 29, 2023 1:41 PM

At the exclusive roundtable, experts will share insights on the theme ‘How to Leverage the Power of Screen’

e4m Staff Sep 27, 2023 7:52 AM

The Twitter owner said that the move may help weed out bot accounts

e4m Staff Sep 20, 2023 1:20 PM

She has over 19 years of leadership experience across Digital, Tech, E-commerce, Retail and Consumer Goods

e4m Desk Sep 7, 2023 10:38 AM

Gandhi recently stepped down as Reckitt's Regional Marketing Director, Health & Nutrition, South Asia

e4m Desk Sep 1, 2023 10:43 AM

Gandhi was Regional Marketing Director, Health & Nutrition, South Asia with the company for over two years

e4m Desk Aug 30, 2023 11:05 AM

The move is being made to make more space for other tweets on the platform’s space

e4m Desk Aug 22, 2023 4:27 PM

A steep drop in the popularity of 'Twitter killer' has surprised the media and ad industry. Experts discuss what went south for the app, which was launched with a lot of promise

Kanchan Srivastava Aug 22, 2023 8:47 AM

Sappal has been added to the Incharges list of the CWC

e4m Desk Aug 21, 2023 2:37 PM

12 Flags India Consumer Fund will work with consumer-focused businesses to ensure early growth

e4m Desk Aug 18, 2023 9:11 AM

The TV channel has termed it an attack on press freedom

e4m Desk Aug 12, 2023 12:39 PM

The campaign film features supermodel Vittoria Ceretti

e4m Desk Jul 31, 2023 12:08 PM

Failing to meet the minimum spends threshold could cost advertisers their verified status

e4m Desk Jul 28, 2023 9:43 AM