karthi

The store launch in Sulur takes their total number of outlets across the country to 56

e4m Staff Aug 9, 2024 5:47 PM

These platforms are unlikely to see a drop in customer base as they have altered user behaviour permanently. Hence, advertiser loss is also unlikely, say experts

Sohini Ganguly Jul 17, 2024 8:53 AM

Guest Column: Karthik Hariharan, the Head of Marketing at axio, writes about AI and its ethical use, which can help marketers become more strategic and enhance their productivity

Karthik Hariharan Jun 3, 2024 9:01 AM

Experts debating whether 'India needs multiple TV ratings providers' differed on many points, but largely agreed on the fact that issues in the current system should be fixed

Aditi Gupta May 3, 2024 8:15 AM

The ad targets an ex-student of the institute whose performance allegedly worsened after she joined a rival coaching institute

e4m Desk Mar 18, 2024 10:48 AM

We're in the midst of a Bobby Deol renaissance. On his 55th birthday, we asked experts whether his rising popularity could add some brands to his portfolio this year

Sandhya Raghavan Jan 27, 2024 8:43 AM

Before joining Way2News, Nirmal Karthikeyan held the role of Senior Manager at Jio Cinema

e4m Staff Jan 5, 2024 4:03 PM

In conversation with exchange4media, Karthik Nagarajan, the CEO of Hogarth India shared his journey at the WPP content experience company, the focus areas for the new year and much more

Sonam Saini Dec 19, 2023 8:26 AM

At the e4m Confluence, industry heads participated in a panel discussion on pricing models, transparency issues, strategies, and more

e4m Staff Nov 6, 2023 2:10 PM

Former CEO David Kenny will now be Executive Chairman

e4m Desk Sep 14, 2023 7:34 PM

Since 2020, he has been leading campaigns for brands like Cadbury Dairy Milk Silk, Cadbury Bournville and Marico's Set Wet

e4m Desk Aug 1, 2023 11:42 AM

At the digital marketing conference, Ganesan, Partner, Bain & Company, will share insights from the report that talks about India's growing internet economy

e4m Desk Aug 1, 2023 9:24 AM

A part-time executive with big-time benefits, the FCMO is sure to become 'a thing' in the coming years, according to experts

Tanzila Shaikh Jul 25, 2023 8:47 AM

Krishnan joined the agency in March 2020

e4m Desk Jul 24, 2023 5:04 PM

Here we feature top marketing leaders who were part of the terrific list

e4m Desk Jul 14, 2023 2:03 PM

The campaign launched with a film featuring the cricketing legend that highlights how technology will deeply disrupt every aspect of life

e4m Desk May 29, 2023 2:03 PM

Karthik has been with PUMA since 2006

e4m Desk May 11, 2023 2:07 PM

Our two cents on the latest spot by the health food brand for the IPL season

Sandhya Raghavan Apr 25, 2023 3:24 PM

'Let there be sport' has its heart in the right place, but as far as execution is concerned, it's far from a win

Tanzila Shaikh Apr 19, 2023 4:33 PM

Karthik will be Sleepyhead’s Fractional CMO

Tanzila Shaikh Apr 15, 2023 9:31 AM

The campaign has been conceptualised by DDB Mudra Group and highlights the benefits of RuPay Credit Cards linkage on the UPI platform

e4m Desk Apr 3, 2023 1:13 PM

The cricketer will collaborate with the brand for creating an apparel line

e4m Desk Mar 20, 2023 1:42 PM

Vincy Jathanna, Shailesh Tiwari and Karthik Kankanhalli have been appointed to the leadership team

e4m Desk Feb 27, 2023 4:39 PM

He was previously with The Times of India, Chennai and The New Indian Express, Chennai

e4m Desk Jan 23, 2023 1:48 PM

He has previously held leadership positions at GroupM India, Wavemaker India and Nielsen

e4m Desk Jan 18, 2023 2:50 PM

The channel has launched the campaign in Hindi, Tamil and Telugu

e4m Desk Dec 22, 2022 11:34 AM

He will now take on an advisory role

Ruhail Amin Nov 30, 2022 5:04 PM

This season, the popularity of the tournament grew 300%, putting it ahead of NBA and NFL, according to Wavemaker's earned equity report on IPL 2022

e4m Desk Oct 10, 2022 3:28 PM

Karthik will be promoting the game through ads and his social media handles

e4m Desk Sep 28, 2022 5:10 PM

The interview conducted by News18 Tamil Nadu’s Editor Karthigaichelvan, is being aired all day on September 20

e4m Desk Sep 20, 2022 8:16 PM

At the report launch of Kantar BrandZ's Top 75 Most Valuable Indian Brands, Shashi Sinha, Subhash Kamath, Kartik Sharma and Prasun Basu shared nuggets of wisdom for brand building in the digital world

e4m Desk Sep 15, 2022 3:13 PM

He comes with 25 years of experience in Print, Visual and Digital News media

e4m Desk Sep 12, 2022 1:02 PM

The digital film rightfully evokes a sense of nostalgia while cherishing the contributions of a father

e4m Desk Jun 18, 2022 2:00 PM

The partnership accelerates the commitment to drive outcome-focused digital marketing and advertising campaigns for clients

e4m Desk Mar 21, 2022 10:35 AM

The integrated campaign for the motorcycle engine oil range features actor Pankaj Tripathi

e4m Desk Feb 12, 2022 8:41 AM

The new campaign ‘Boond Boond Mein Vishwas’ will be seen going on-air across electronic channels along with digital promotion 

e4m Desk Feb 8, 2022 1:05 PM

Guest Column: Deepti Karthik, Vice President Marketing, DaMENSCH, believes that decentralization of social media is imminent and a lot more power is expected back in the hands of the consumer

Deepti Karthik Jan 3, 2022 4:56 PM

Karthi Marshan, President & CMO at Kotak Mahindra Group, addressed a speaker session on how an adaptable mindset aided Kotak Mahindra to remain on top of consumers’ minds at India Brand Conclave, 2021

e4m Desk & A P Sriram Dec 16, 2021 9:12 AM

The unit will open up a whole new world of collaborations and opportunities for brands and creators

e4m Desk Dec 9, 2021 10:45 PM

Brand Communication Strategist Srinivasan, in a session sponsored by Star India Network, delved into the power of mother tongue for regional marketing

e4m Desk Sep 6, 2021 11:08 AM

The campaign conceptualized by L&K Saatchi & Saatchi

e4m Desk Sep 6, 2021 10:49 AM

Karthikeyan will represent JK Tyre brand across platforms

e4m Desk Aug 10, 2021 2:21 PM

Sharma, Group CEO, Omnicom Media Group reflects on his challenging first year in the role

Christina Moniz Jul 20, 2021 8:50 AM

Authenticity is paramount and feedback is gospel, opines industry

Mansi Sharma Jul 19, 2021 8:27 AM

The mandate was won after a closely contested multi-agency pitch

e4m Desk Jul 5, 2021 10:23 AM

He will report to Sidharth Parashar

e4m Desk Jul 2, 2021 11:53 AM

The brand has replaced its iconic logo with faces of Covid-warriors on four million packs

Mansi Sharma Jun 11, 2021 8:56 AM

Karthik comes with over a decade of experience in sales and marketing and has worked previously with Unilever, Snapdeal and Nokia Mobiles

e4m Desk Jun 1, 2021 4:44 PM

777 Media Forest aims to render services to clients by gauging audience as well as advertiser needs

e4m Desk May 6, 2021 11:34 AM

Prior to this, he was the CMO at Rankz

e4m Desk Apr 26, 2021 10:21 AM