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Onakkoottayma 2024, Kerala’s premier Onam festival, will be held from September 13 to September 22 at Kanakakkunnu Palace, Thiruvananthapuram
Prior to this, Dhruvish Thakkar was with Flipkart as Senior Director, Head of Marketing & Revenue - Flipkart Epharma
Abhiishekk Raj Pandey’s career stint includes roles at Mamaearth, Purplle, Nykaa and Colorbar
e4m Staff Aug 27, 2024 2:56 PM
As per reports, WPP will be divesting its 50.5 per cent stake in the communications company
Guest Column: Yogesh Pawar, Programme Director, Population First, pens down the industry's recollections of Bobby Sista, one of the pioneers of Indian advertising
Yogesh Pawar Jul 28, 2024 2:05 PM
VP Deepti Bansal will be transitioning to an advisory role, said Kommune founder Roshan Abbas
Industry watchers say that for brands leveraging home screen advertising on CTV, performance measurement is critical and tailored to their specific goals
Shantanu David Jul 16, 2024 9:33 AM
Since zero-click search means that the overall universe of clicks reduces, consequently Cost Per Click and Customer Acquisition Cost will go up in the coming days, believe experts
Sohini Ganguly Jul 11, 2024 8:32 AM
Bhawna Sikka, Category Head - Oral Healthcare, Haleon will exit the company after eight years
Anjana Naskar Jun 28, 2024 2:58 PM
KKR would have become the majority owner of FGS if the bid was successful
e4m Staff Jun 28, 2024 12:48 PM
Prior to this, Sanath R Pulikkal was with Dabur India as General Manager of Marketing - Home Care
e4m Desk Jun 18, 2024 11:43 AM
Founder and CEO of Frodoh World, Russhabh R Thakkar tells e4m about the agency's offbeat journey, focusing on the three next best things in the adtech space: retail media, dOOH and CTV
Shantanu David May 30, 2024 8:44 AM
Brands join in on the celebration as Kolkata Knight Riders lifted the IPL trophy last night, clinching their 8-wicket victory over Sunrisers Hyderabad
Nidhi Thakkar, Head - Creator Program, Amazon India, talks about collaborating with influencers, using strategic insights to craft content and more
Simran Sabherwal May 23, 2024 12:46 PM
Todd is the ex-CEO of T. Rowe Price Global Investment Services and co-president of T. Rowe Price International
The campaign aims to build a strong connection with the Gen Z audience
e4m Staff Apr 25, 2024 3:30 PM
With billions of dollars at stake and no industry left untouched, calls for a system to plug ad spend leaks have been growing more stringent
Sohini Ganguly Apr 3, 2024 8:57 AM
Nambikkai Awards seeks to shine a spotlight on the remarkable achievements of individuals across sectors
e4m Staff Mar 28, 2024 11:12 AM
Some blame consumer influx that's leading to lower ad costs. Others say that 'slowdown' is a misnomer for market correction. Nevertheless, experts agree that the digital ad industry is resilient
Shantanu David Mar 15, 2024 8:51 AM
Sruthijith KK is the new Executive Editor of ET. Prior to ET, KK was the Editor-in-Chief of Mint for almost three years at HT Media, where he became the Editor at 36
e4m Staff Jan 11, 2024 8:56 AM
At the e4m Red Carpet Experiential Marketing Summit & Awards, writer and communication coach Gitikka Ganju engaged in a chat on the power and responsibility of communication in an omni-connected era
Sohini Ganguly Dec 29, 2023 2:13 PM
Teamwork Communications Group has doubled its headcount and onboarded 75 new clients this year. It has several awards for its campaigns during the year, featured under 50 Top PR firms in India
e4m Staff Dec 13, 2023 1:16 PM
The new campaign series features five icons who have carved a niche for themselves
e4m Staff Nov 16, 2023 12:54 PM
The actor has been roped to promote the fresh food brand's new 'Eat Good, Do Great' campaign
e4m Staff Oct 19, 2023 1:13 PM
Ganguli, the Editorial Director of ET, has stepped down to take on a more strategic role as a guide to leadership
e4m Staff Sep 27, 2023 4:59 PM
At the exclusive roundtable, experts will share insights on the theme ‘How to Leverage the Power of Screen’
e4m Staff Sep 27, 2023 7:52 AM
He was with the company for 4 years and was managing India and emerging markets
exchange4media Staff Sep 6, 2023 10:16 AM
The 60-second film showcases the joyful moments of togetherness
exchange4media Staff Aug 23, 2023 12:33 PM
He is likely to join Economic Times as Executive Editor, sources said
exchange4media Staff Aug 19, 2023 8:12 AM
The account will be led from the agency's Bengaluru office
exchange4media Staff Jul 26, 2023 11:10 AM
Prior to this, he was associated with GMR Group as Group Chief Communications Officer
exchange4media Staff Jun 26, 2023 10:51 AM
Earlier Jos Alukkas had launched a slew of programs including an HUID Exchange Fest
exchange4media Staff Jun 21, 2023 10:21 AM
Each episode of Khabar Pakki Hai features 10 meticulously researched news stories, ensuring authenticity and reliability, the channel said
exchange4media Staff Jun 15, 2023 4:38 PM
Jos Alukkas' OTT campaign, powered by Vserv AudiencePro, achieves exceptional engagement with a 95% Video Completion Rate & 1% CTR surpassing industry benchmarks
NATIVE CONTENT Jun 6, 2023 10:19 AM
Sikka, the Category Head-Oral Healthcare, Haleon India, tells us how Sensodyne succeeded in understanding consumer needs, why TV is the best medium for ads and what her expectations from 2023 are
Tanzila Shaikh Apr 24, 2023 9:19 AM
WPP will remain the majority owner of the company, and FGS Global employees will remain substantial shareholders
exchange4media Staff Apr 11, 2023 3:43 PM
South Indian actress Keerthy Suresh will also continue as an ambassador
exchange4media Staff Mar 30, 2023 6:17 PM
Thakkar will assume the Managing Director role from Rajat Kakar, who is scheduled to leave at the end of this month
exchange4media Staff Mar 17, 2023 1:43 PM
Moviegoers have been noticing instances of brand integration now more than ever. e4m asks brand experts all the whys and the hows
Tanzila Shaikh Mar 16, 2023 1:17 PM
Gupta, co-founder and CEO, Teamwork Communications Group, believes that empowering a woman is akin to empowering an entire community
Shrabasti Mallik Mar 9, 2023 2:56 PM
Nikhil Thakkar for Gurgaon, Richa Dholi in Mumbai, and Antara Dey for Kolkata, respectively
exchange4media Staff Feb 10, 2023 1:23 PM
The new immersive digital film #DeshKiAawaz recreates the national song with the exhaust notes and engine sounds of farming equipment
exchange4media Staff Jan 28, 2023 8:04 AM
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