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Dentsu leaders Anita Kotwani, Amanda Morrissey, Shenda Loughnane and Prerna Mehrotra spoke to e4m on new accounts, plans for India, the process of rebuilding and much more
Neeta Nair Sep 6, 2024 8:38 AM
The account will be managed by Team Pumpkin's dedicated team based in Kolkata
The affidavit was filed by Senthil Rajan, Joint Secretary in the MIB, seeking exemption for ad agencies, and exclusion of programmatic ads and user-generated content from the SDC system
e4m Desk Aug 26, 2024 10:14 AM
The affidavit was reportedly filed by Senthil Rajan, Joint Secretary in the MIB, seeking exemption for ad agencies, and exclusion of programmatic ads and user-generated content from the SDC system
The summit brought together over 300 delegates, including top government officials, policymakers, entrepreneurs, and business leaders, for a series of 14 insightful sessions
e4m Staff Aug 22, 2024 2:47 PM
Rashmika features in a new brand campaign that goes with the tagline ‘The Secret is in the Mix’
e4m Staff Aug 12, 2024 3:59 PM
A bench comprising Justice Hima Kohli and Justice Sandeep Mehta on July 9 asked MIB to submit an affidavit comprising recommendations for the SDC mechanism
Guest Column: Rahul Mandal, Founder of Branding Area - PR & Marketing Agency, highlights his take on the significance of artificial intelligence in the public relations dynamic
Rahul Mandal Jul 26, 2024 3:13 PM
Media mandates of Tata Motors (Passenger Vehicles) and Hero MotoCorp valued at approximately Rs 450 crore and Rs 400 crore respectively, up for grabs
Sonam Saini Jul 23, 2024 9:27 AM
The collaboration aims to enhance Ergospace’s brand visibility, the company said
e4m Staff Jul 12, 2024 2:47 PM
The SC declared that it has also allowed applications for intervention from ISA, AAAI, IAMAI, Association of Radio Operators, etc.
Classified advertisements are also excluded from the ambit of self-declaration certificate
e4m Staff Jun 18, 2024 2:33 PM
Citing the absence of clear guidelines, marketers are re-evaluating advertising budgets for the upcoming festive season, share stakeholders
Sohini Ganguly Jun 17, 2024 8:33 AM
Brand Aid already oversees the graphic retainer mandate for Colors Gujarati
e4m Staff Jun 3, 2024 11:52 AM
The account was won post a multi-agency pitch and will be handled by FCB/SIX India’s Delhi office
e4m Staff May 27, 2024 4:42 PM
The account will be handled by Team Pumpkin’s team based out of Gurgaon
e4m Staff May 21, 2024 3:35 PM
The account was won following a multi-agency pitch and will be serviced from the agency’s Bangalore office
e4m Staff May 6, 2024 11:17 AM
Through multi-channel communication, Avian WE will showcase LG's commitment to innovation, sustainability, and community engagement
e4m Staff Apr 24, 2024 6:00 PM
Creates campaign highlighting the crucial importance of having a reliable healthcare provider during emergencies
e4m Staff Apr 17, 2024 12:58 PM
In the brand’s two ad films, the protagonists wish for dream scenarios in their real lives
The two brand ambassadors share screen space for the first time to promote the brand's Nimah collection
Putting the spotlight on some of the memorable ads of Rashmika Mandanna on her birthday
For the global account, the Publicis Groupe has created a bespoke unit called Publicis OneVibe
e4m Staff Mar 9, 2024 10:25 AM
Despite having little purchasing power, this cohort has been described as a precocious generation, exerting a major influence on the buying habits of the family
Sohini Ganguly Mar 4, 2024 9:15 AM
Omnicom won the account following a multi-agency pitch, sources close to the development have confirmed to e4m
Tanzila Shaikh Feb 8, 2024 5:29 PM
As part of the mandate, the agency will help boost brand’s reputation, increase brand awareness along with managing brand’s online and creative requirements
e4m Staff Jan 30, 2024 5:01 PM
As part of the mandate, Publicis Worldwide India has launched a two-part digital campaign
e4m Staff Jan 22, 2024 4:23 PM
Meesho has introduced Trendz, a collection that puts the spotlight on affordability and contemporary styles with Ranveer Singh and Rashmika Mandanna headlining the campaign
e4m Staff Jan 19, 2024 4:18 PM
In conversation with Ashwin Padmanabhan, President-Investments, Trading & Partnerships, GroupM India & Parthasarathy Mandayam, Chief Strategy Officer, GroupM S Asia on the growth of audio streaming
Sonam Saini Dec 4, 2023 8:44 AM
With the partnership, Paragon looks to tap into the younger generations
e4m Staff Oct 25, 2023 6:21 PM
The agency has already been handling the SEO and website maintenance of APL Apollo
e4m Staff Oct 13, 2023 3:41 PM
