The account spans end-to-end media planning and buying across digital and traditional platforms; incumbent agency is Wavemaker
Laqshya Media Group will orchestrate the entire spectator experience across all 22 matches
Industry estimates suggest that e-commerce and quick-commerce platforms together grew 25% year-on-year this festive season
Dentsu leaders Anita Kotwani, Amanda Morrissey, Shenda Loughnane and Prerna Mehrotra spoke to e4m on new accounts, plans for India, the process of rebuilding and much more
The account will be managed by Team Pumpkin's dedicated team based in Kolkata
The account will be managed by the agency’s Mumbai office
The affidavit was filed by Senthil Rajan, Joint Secretary in the MIB, seeking exemption for ad agencies, and exclusion of programmatic ads and user-generated content from the SDC system
The affidavit was reportedly filed by Senthil Rajan, Joint Secretary in the MIB, seeking exemption for ad agencies, and exclusion of programmatic ads and user-generated content from the SDC system
The summit brought together over 300 delegates, including top government officials, policymakers, entrepreneurs, and business leaders, for a series of 14 insightful sessions
Rashmika features in a new brand campaign that goes with the tagline ‘The Secret is in the Mix’
Launches its first campaign 'Loaded with More'
A bench comprising Justice Hima Kohli and Justice Sandeep Mehta on July 9 asked MIB to submit an affidavit comprising recommendations for the SDC mechanism
Guest Column: Rahul Mandal, Founder of Branding Area - PR & Marketing Agency, highlights his take on the significance of artificial intelligence in the public relations dynamic
Media mandates of Tata Motors (Passenger Vehicles) and Hero MotoCorp valued at approximately Rs 450 crore and Rs 400 crore respectively, up for grabs
The collaboration aims to enhance Ergospace’s brand visibility, the company said
The SC declared that it has also allowed applications for intervention from ISA, AAAI, IAMAI, Association of Radio Operators, etc.
The account will be managed by Tonic Worldwide’s Delhi office
Classified advertisements are also excluded from the ambit of self-declaration certificate
Citing the absence of clear guidelines, marketers are re-evaluating advertising budgets for the upcoming festive season, share stakeholders
The account will be handled by the agency’s Bengaluru office
Brand Aid already oversees the graphic retainer mandate for Colors Gujarati
The account was won post a multi-agency pitch and will be handled by FCB/SIX India’s Delhi office
The account will be handled by Team Pumpkin’s team based out of Gurgaon
Wavemaker retained the mandate after a competitive multi-agency pitch
The account was won following a multi-agency pitch and will be serviced from the agency’s Bangalore office
Through multi-channel communication, Avian WE will showcase LG's commitment to innovation, sustainability, and community engagement
Creates campaign highlighting the crucial importance of having a reliable healthcare provider during emergencies
In the brand’s two ad films, the protagonists wish for dream scenarios in their real lives
The two brand ambassadors share screen space for the first time to promote the brand's Nimah collection
Putting the spotlight on some of the memorable ads of Rashmika Mandanna on her birthday
The two brand films are part of the 'Super Duper Refresher' campaign
The account size is estimated to be Rs 350-400 crore
The account was won following a multi-agency pitch
For the global account, the Publicis Groupe has created a bespoke unit called Publicis OneVibe
Despite having little purchasing power, this cohort has been described as a precocious generation, exerting a major influence on the buying habits of the family
The mandate was won by DDB Mudra following a multi-agency pitch
The account will be managed by Sociowash's Mumbai team
The mandate was won in a multi-agency pitch
Omnicom won the account following a multi-agency pitch, sources close to the development have confirmed to e4m
Publicis Groupe and Omnicom Media Group shortlisted, say sources
As part of the mandate, the agency will help boost brand’s reputation, increase brand awareness along with managing brand’s online and creative requirements
As part of the mandate, Publicis Worldwide India has launched a two-part digital campaign
Meesho has introduced Trendz, a collection that puts the spotlight on affordability and contemporary styles with Ranveer Singh and Rashmika Mandanna headlining the campaign
Interactive Avenues’ Chennai office will service the account
The actor will be the face of RUSKIT Brand
The account will be handled out of the agency’s Mumbai office
The brand ambassador was picked through a social media poll
In conversation with Ashwin Padmanabhan, President-Investments, Trading & Partnerships, GroupM India & Parthasarathy Mandayam, Chief Strategy Officer, GroupM S Asia on the growth of audio streaming
The account will be handled by the agency’s Delhi headquarters
With the partnership, Paragon looks to tap into the younger generations