The Jury Chair for the third edition is Vipul Mathur, Executive Director-Personal Care, HUL & Unilever South Asia
e4m Blog: In this post, we decode the relation between AI and programmatic advertising, the role of programmatic advertising in digital era and more
e4m Blog: In this post, we explore how Generative AI is gaining popularity due to its ability to enhance creativity, optimise efficiency, and drive personalisation
While Sachin Tanwar was taken in by Tamil Thalaivas for Rs 2.15 crore, Haryana Steelers spent Rs 2.07 crore for Mohammadreza Shadloui Chiyaneh
At the e4m Business Leaders Retreat, Tarun Ummat, Managing Director, India – Teads, shared how Generative AI can help improve the efficiency of campaigns
Large screen ads lead to better experience and recall, but smaller smartphone screens often result in higher conversion rates since they are easier to interact with, say experts
Guest Column: Shantomoy Ray, Founder & Director of K-Factor Communications Pvt. Ltd., delves into the evolution, mechanisms and impact of programmatic advertising
The Union Budget includes an increase in funding for the Pradhan Mantri Kisan Samman Nidhi (PM-Kisan) scheme, which provides direct financial aid to farmers
Deputy CM of Karnataka DK Shivkumar also graced the occasion
The name is intended to convey the Company’s customer-centric approach
Guest Column: Dr Ajay Kummar Pandey, SC Advocate and Spokesperson of Lok Janshakti Party, writes about his memorable first meeting with the legendary Ramoji Rao
The conference’s Gold Partners are Taboola, Lemma, The Hindu and Anymind Pokkt
To be held on 7th June 2024 from 10 am onwards at Radisson Blu, Mahipalpur
According to a report by the Association of National Advertisers, nearly 23% of the $88 billion spent on programmatic advertising is wasted
Speaking to exchange4media, Gulab Patil, Founder & CEO, Lemma, said the revamp was initiated upon observing a demand for campaigns that could seamlessly extend across various formats
The logo was unveiled by industry veteran Sam Balsara, drawing attention from the key dignitaries that graced the event
At the e4m OOH Conference 2024, industry leaders deliberated on how traditional advertising on the outdoors is being revolutionised by digital technology
The conference will be followed by the e4m NEONS OOH Awards 2024 which celebrates creative excellence in out-of-home advertising
Dipankar Sanyal, CEO of Platinum Communications, feels programmatic would take 2-3 years to become a huge part of the media budget pies
In line with the rebranding, Lemma has launched its revamped website with enhanced user navigation and refreshed content
The collaboration offers brands an opportunity to leverage the growing audience engagement within DOOH & CTV media
Along with the power of programmatic advertising, industry players say marketers are opting for CTV as it is an effective channel to reach & influence premium consumers on a big screen
Industry experts share how the synergy of tech and storytelling can create magic for brands and their campaigns but it entails challenges too
While Cillian Murphy and Robert Downey Jr bagged Best Actor & Best Supporting Actor honours, respectively, Emma Stone got Best Actress for 'Poor Things'; Best Director went to Christopher Nolan
At Ideas of India Summit 3.0, film producer and director Vipul A Shah shared his perspective on the changing landscape of Indian entertainment industry
Guest Column: Advit Sahdev, Digital Marketing & Performance Marketing Expert writes on how programmatic advertising offers dynamic creatives
As per dentsu e4m Digital Advertising Report 2024, programmatic buying of digital media contributed 42% (Rs 17,088 crore) to digital media industry by 2023-end, experiencing a growth rate of 37%
Guest Column: Gavin Buxton, MD, Asia, Magnite, walks us through some of the main hurdles Indian publishers face in seizing the live sports opportunity and offers insights on clearing them
At the launch of the e4m-dentsu Digital Advertising Report 2024, Tarun Ummat, Teads India Managing Director, spoke on the ‘Power of Creatives in Omnichannel’
Abhijit Panse is known for his contributions to blockbuster films such as RaanBaazaar, Rege and Thackeray
The move is part of boAt’s Corporate Social Responsibility
Priti Murthy, President, GroupM Nexus, spoke to e4m on data-driven strategies, the potential of Connected TV and other developments in the martech domain
Sources have confirmed with e4m that Saini will head the creative unit of the agency
WPP CEO Mark Read has been awarded the Commander of the Order for his services to the creative industries
At the PubMatic round table, experts from the digital advertising and marketing industry discussed the significance of programmatic advertising and its various aspects
The actor’s professional and hardworking personality resonates with Kotak Life’s philosophy, said the company
At the e4m GroupM Programmatic Summit, industry experts came together to discuss the different nuances of social commerce and how it is evolving with time
At e4m-GroupM Programmatic Summit 2023, experts talk about driving conversions, sales and leads of performance campaigns via programmatic advertising
At the exchange4media Programmatic Summit, a panel of industry heads discussed the growing relationship between technology and marketing
At the e4m Programmatic Summit, experts discussed the future of marketing in the cookieless times
At e4m Programmatic Summit 2023, Nahar, Founder & CEO of Happilo, narrates the journey of building the popular dry fruit brand
Parth Parekh, Lead Strategist - Programmatic, Mobavenue Media, took stage at e4m Programmatic Summit 2023 to shed light on the future of programmatic marketing and advertising
According to the e4m-GroupM Programmatic Report, India’s digital ad revenue is likely to surge to nearly Rs 540 billion by 2024
At the second edition of the conference, experts will explore the growth and future of the programmatic marketing ecosystem and more
The campaign has been executed by L&K Saatchi & Saatchi
The summit promises to be an engaging event, exploring the challenges, opportunities and trends shaping the programmatic ecosystem
Sudipto Das, VP, Advertiser Solutions, APAC PubMatic writes on how advertisers are looking at platforms and partnerships to deliver new value
The audio streaming platform has seen a decline of 39% in total income when compared to the last fiscal
Lalit Sakurkar and Yuvraj Gorule as Group Creative Directors
Launches Cricket Crazy campaign for WC