Industry watchers say that for brands leveraging home screen advertising on CTV, performance measurement is critical and tailored to their specific goals
A panel of experts at the e4m Do Good Summit 2024 exchanged views about aligning business goals with social purposes and the challenges that lie therein
While there are chances that the next Head of India & SEA Originals may be an outsider, Nikhil Madhok, Head of Hindi Original Content at Amazon Prime Video, could be Purohit's successor, say sources
Guest Column: Nikhil Gupta - Head of Marketing, Strategy, Govt. Affairs & CSR - Signify, Greater India, writes about ‘Efficient & Effective’ Marketing Strategy for growing a legacy brand in India
Recognized for its quality content, WTF Podcast was honored as one of Spotify's top global video podcasts and hailed as the best podcast by Amazon Music
Nikhil Kumar, Vice President - India, SEA & ME, mediasmart, talks about the company’s journey in India, marketing strategies, challenges in the advertising and marketing industry, and the road ahead
As a global partner, BYJU’S will have extensive in-venue assets, broadcast, and digital rights across all ICC events and similar rights for the FIFA World Cup
Ex-CMO of Motilal Oswal Ramnik Chhabra clarified that the campaign is the client's property after MullenLowe Lintas' Amer Jaleel accused them of 'blatantly' copying their creative 'mehnat'
Nikhil Gupta, Head of Marketing & Integrated Communications and Commercial Operations - SA, Signify shares insights behind the new campaign, evolving category, expectations from the festive season