Garage Worldwide appoints Raj Nair as Chief Creative Officer
Raj Nair transitions to Garage Worldwide from Madison BMB
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BMC appoints Dr Vipin Sharma as Additional Municipal Commissioner; assigns advtg dept
The change of guard has taken place while the civic body is in the process of finalizing the new OOH policy
Lockton appoints Amit Agarwal as COO & CFO for India
Amit Agarwal has over 18 years of career spanning across several prestigious organizations, including Tata, KPMG, ZEE, Jana Bank, and Indiabulls
Oh OOH! Mumbai's sky-high risk
After Ghatkopar and Navi Mumbai, another billboard collapsed in Kalyan City, even as the drive to conduct structural audit and remove illegal hoardings continues in the state
NeuralGarage and UFO Moviez announce partnership
The partnership will give UFO Moviez exclusive rights to bring VisualDub technology to film studios & film producers
IOAA tells agencies, 'Deal only with our OOH members'
The IOAA has drafted a letter to agencies with the suggestion in order to prevent them from engaging with illicit media owners in light of the Ghatkopar billboard tragedy
Neural Garage bags spot in 2024 Class of @Google Startups Accelerator: AI First
Apart from exclusive training, Cloud credits, and mentorship from industry titans, it is a great networking opportunity, shared Mandar Natekar, Co-Founder & CEO of Neural Garage
Amid crackdown on hoardings, OOH media owners seek CM Eknath Shinde’s intervention
A group of over 40 media owners associated with various OOH associations from across the state visited Shinde's official residence Vasrha on Monday
Don’t claim ‘100% fruit juice’, say ‘reconstituted’ instead: FSSAI to beverage brands
The regulatory body said that many companies have been selling or marketing reconstituted juices as '100% fruit juice', which can be misleading for consumers
Memories of the ‘King of Bhadraloks’ will remain strong in our hearts and minds forever
Deepak Jolly, Chairman, Ind Food & Beverage Association and Founder, Consocia Advisory, reminisces his cherished memories with Shantanu Guha Ray
Leverage.biz hires former Aakash CMO Sushant Kumar as Marketing Chief
Sushant Kumar has also had previous stints at Snapdeal & Lendingkart
Hindustan Coca-Cola Beverages’ film celebrates women in manufacturing sector
The video showcases inspiring testimonials and success stories of women breaking barriers in a traditionally male-dominated industry
KitKat shows why even AI needs a 'break'
Canada-based Independent creative agency Courage Inc has executed the brand's latest campaign
Is the average age of Editors coming down? ET leads the way, Sruthijith KK prime example
Sruthijith KK is the new Executive Editor of ET. Prior to ET, KK was the Editor-in-Chief of Mint for almost three years at HT Media, where he became the Editor at 36
Ranbir Kapoor is the new face of 7UP
Ranbir Kapoor will be seen elevating 7UP’s ‘Super Duper Refresher’ positioning in India
PepsiCo India likely to appoint George Kovoor as President: Report
Incumbent Ahmed ElSheikh may take on a global role early next year, said a news report
Govt asks news channel to exercise caution in reporting on tunnel tragedy
News channels should ensure that the human life saving activity by the various agencies was in no way disrupted or disturbed by reporters, MIB said in an advisory
Kurien the adman, risk-taker and friend
Guest Column: Seema Mohapatra, Co-founder at Ten Years Younger Productions, remembers the late Kurien Mathews, his brilliant mind and his zest for life
Morris Garages India names Abhishek Malhotra as Marketing Lead for EV business
Malhotra was earlier with Unacademy
Hindustan Coca-Cola Beverages names Himanshu Priyadarshi as Chief Public Affairs Officer
Priyadarshi, the brand’s Communications and Sustainability Officer, has earlier worked with companies like Tetra Pak, PepsiCo India and Pfizer
Mountain Dew’s ‘Conquer with Courage’ campaign gets 10 billion views on Moj
More than 200 Moj creators participated in the #darrkeaagejeethai challenge
B Natural roped in as Official Fruit Beverage Partner for Punjab Kings
As part of the collaboration, B Natural has launched a campaign #MatchReadyBNaturalDeNaal
Virat Kohli headlines Rage Coffee's OOH campaign
The campaign has been planned for the company's home turn in New Delhi/NCR area for a period of two months
IKEA India’s new campaign showcases its storage solutions
The TVC features IKEA’s two iconic products – Kallax and Trofast
Wipro’s Bidyabrata Biswas joins edtech startup SkillArbitrage
At SkillArbitrage, Biswas will be Director of Web & Mobile apps
Garage Worldwide gets Sanjay Deshmukh as CEO
Deshmukh specialises in brand and business growth strategies, brand communication, social media research, political risk communication, digital marketing and data-driven marketing strategies
Court rejects plea seeking stay order on Netflix's 'Trial By Fire'
The series is based on Delhi’s Uphaar fire tragedy
Reliance to acquire 50% stake in Sosyo Hajoori Beverages
The existing promoters, Hajoori family, will continue to own the remaining stake in SHBPL
'Nestle may invest more in brands and equity ecosystem if inflation gets better in 2023'
Suresh Narayanan, the Chairman and Managing Director of Nestlé India, spoke to e4m on the sidelines of the 6th CII Marketing Leadership Summit 2022 in Mumbai on Tuesday
Universal Beverages Limited appoints MK Vasudev as COO
Vasudev joins Universal Beverages Limited from AB InBev India
NeuralGarage raises $1.45 million in seed round led by Exfinity Ventures
The funds secured will be used to enhance its capabilities by investing in talent across R&D, engineering and product
India is the most exciting consumer market: Zeenah Vilcassim, Bacardi India
The Marketing Director of Bacardi India shares more on how the brand navigates the surrogate advertising space, the challenges of the Indian market and what drives the brand’s growth
Garage Group ropes in Rajat Mukherjee as Principal Creative Consultant
Mukherjee will oversee all markets and lead the organization's creative division for its clients
Sprite becomes billion-dollar brand in India
The growth has been driven by the success of locally adapted, occasion-based global marketing campaigns and screentime, the company said
Want to be more affable, inclusive & non-polarizing as a brand: Bharat Sethi, Rage Coffee
Sethi, Founder & CEO of Rage Coffee, shares insights on recent rebranding, association with cricketer Virat Kohli, marketing strategy, and more
‘In 5 years, there will be a significant increase in revenues for Rage & ADK’
The CEO of the newly rebranded ADK Rage, JRK Rao, speaks to exchange4media about the deal with the Tokyo-based firm, and expansion into Japan
Indian markets support sustainable food & drink products more than global markets: Survey
Brand insights agency Nepa conducted an online survey in seven markets across the world to find out what people wish would come true in 10 years’ time in food & beverage, FMCG & retail sectors
Laqshya Public Relations introduces new service ‘NewsCoverage.in’
Through ‘NewsCoverage.in, the PR vertical of Laqshya Media Group will offer its clients the best-in-class press release distribution services and media coverage platform
ESPNcricinfo sets new benchmarks with Maruti Suzuki in new-age IPL coverage
As part of their unparalleled IPL coverage, ESPNcricinfo has created a wide and expansive repository of organic and brand-led content that appeals to the 'fan of 2022'
Twitter reveals miscalculation in its user count
The error was introduced three years ago, the microblogging site has said
Rage Coffee onboards Virat Kohli as brand ambassador & investor
The brand is planning to expand its online and offline footprint Pan-India, and will utilize the fresh capital for marketing and distribution purposes
ADK joins forces with Rage Communications to expand footprints in India & Australia
The partnership accelerates the commitment to drive outcome-focused digital marketing and advertising campaigns for clients
Tata Tea celebrates Holi by hosting party on metaverse
The brand will host the Holi party in the virtual world on March 18 & 19
Zee Media sees jump in viewership on counting day with 120 reporters in every UP district
The brand promoted the election result day coverage through various traditional and new-age marketing tools
PepsiCo India names George Kovoor as Senior Vice President-Beverages
Kovoor was most recently SVP International Away From Home, at PepsiCo’s global HQ in New York
BCCI invites quotations for broadcast graphics services
The RFQ will be made available on receipt of payment of a non-refundable fee of INR 1,00,000 plus any applicable Goods and Services Tax
Trolls scalp big brands this festive season
Keyboard warriors brought top brands to their knees, forcing them to pull down ads as outrage culture rages on
ZEEL's Ambesh Tiwari joins Leverage Edu as CMO
At ZEEL, he was Director-Digital Alliances and Partnerships
Diageo India appoints Rajalakshmi Azariah as Head - Corporate & Brand Communications
Azariah was earlier associated with The Himalaya Drug Company as General Manager, Corporate Communications
Alcohol ad spend to see 5.3% growth in 2021: Zenith report
The Business Intelligence – Alcohol: Beer + Spirits report states that digital advertising will account for 30% of alcohol ad spend in 2023, up from 21% in 2019