Has festive 2025 signalled a turning point for D2C marketing?
Experts say 5–8% of festive ad spends shifted from marketplaces to D2C this season
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Why GST overhaul & festive season didn’t spark AdEx revival?
TV and digital media saw no ad lift in Sept–Oct despite the festive season, reveals TAM data, with experts blaming the slump on the RMG ban
Wedding bells are ringing: Brands channel 40% ad spends to join the party
With the wedding season creating multiple purchase occasions, marketers say focus is on digital, influencer & in-store visibility; higher per-wedding budgets, premiumisation driving spends
ASCI rolls out ‘Commitment Seal’ to promote ethical advertising
Brands may display the seal on their websites, digital platforms, collaterals and advertising campaigns to convey to consumers their commitment to honest and accountable communication
Post-Diwali Reset: How quick commerce platforms are sustaining festive momentum
Experts told e4m that most brands and quick commerce platforms use this downtime to build capacity, launch new categories, or expand into new towns
Jab advertisers met nostalgia: It’s showtime for in-cinema ads with Bollywood re-releases
Re-releases of popular Bollywood movies have been attracting diverse and affluent cine-goers to the theatres by the droves, boosting footfalls and reach
A festive cocktail: Newspapers offer Print + Digital ad packages to spark up sales
Industry experts are hopeful of a 20-25% spike in ad revenue in H2 as compared to H1
JBL unveils festive campaign
As part of the ‘Engineered for Emotion’ campaign, JBL has produced a series of short films that highlight the unique emotions their products can evoke
Will AI give marketers their ROI’s worth this festive season?
Industry leaders weigh in on AI adoption and its impact on advertising ROI, adding that AI capabilities with human guidance will shape the future of the sector
ED cracks down on Religare officials, conducts searches in multiple locations
The investigation is centred around allegations of fund misappropriation from Religare Finvest, a non-banking financial company under the Religare Group umbrella
IRS to kick off soon, after a gap of five years
MRUC India is currently working on to finalise the survey methodology and cost-sharing formula for publishers
Google & ad biz too entangled for a break-up?
In light of the anti-trust lawsuit against Alphabet, industry insiders say that the extensive integration of Google's tools in the digital ad workflow leaves little hope for a competitive environment
PKL Season 11 Auction: 8 players in the crore club as franchises spend nearly Rs 34 cr
While Sachin Tanwar was taken in by Tamil Thalaivas for Rs 2.15 crore, Haryana Steelers spent Rs 2.07 crore for Mohammadreza Shadloui Chiyaneh
D2C brands bet big on quick commerce for festive season
D2C players share that customers are stalling purchases for the festive season and moving from traditional marketplaces to online to quick commerce transactions
AI in festive mode as brands celebrate efficiencies in spends
Marketers are embracing the potential of AI to optimise media buying, create personalized ad experiences, and measure campaign performance
Four Seasons Bengaluru appoints Deepika Jonnala as Front Office Manager
Deepika Jonnala has a decade of experience in the hospitality industry
Post cookie chaos, will Google users now try the SearchGPT sauce?
While some industry watchers say Google has potential threats in the Search domain, others opine that the tech major still dominates as the default search engine & browsing habits take time to change
We are looking at a pretty busy festive season: Vivek Srivatsa, Tata Motors
Vivek Srivatsa, Chief Commercial Officer, Tata Passenger Electric Mobility, Tata.ev, on the EV market’s evolution, shifting marketing strategies, the brand’s take on performance marketing & more
Automakers hit the gas: Festive ad spends likely to surge 25-30%
With new launches, a decent monsoon and stable economic environment expected to drive consumer sentiment, automakers are expected to rev up marketing budgets, say industry watchers
Voltas Beko’s campaign is about stubborn laundry woes during rains
Each DVC incorporates local aspects and situations relatable to different Indian audiences
OpenAI tests AI-powered search engine prototype ‘SearchGPT’
SearchGPT will give quick and direct responses with up-to-date information from the web with links to relevant sources
H2 looks promising with signs of a larger-than-usual festive season: Ashwin Padmanabhan
Ashwin Padmanabhan, Chief Operating Officer, South Asia, GroupM, shares his optimism for the Indian ad landscape, shifting dynamics between TV and digital and the role of emerging platforms
Is ISEC stuck because broadcasters are worried about impact on TRPs?
Since affluent audiences are shifting towards OTT, entertainment channels are concerned that they might lose ratings in the new system, say industry sources
Will rise of Google's zero-clicks lead to increased CPCs in India?
Since zero-click search means that the overall universe of clicks reduces, consequently Cost Per Click and Customer Acquisition Cost will go up in the coming days, believe experts
CMOs battling to balance budget cuts & ROI before festive season
With increasing pressure on cutting down on spends, marketing teams are re-evaluating strategies, looking to improve visibility without the overhead of in-person activities
Google to end continuous scroll. Let the search begin, say advertisers
Industry heads say that with users upset about the diminishing relevance of Google search results and AI working on every aspect of advertising, it might be time for new ad layouts
Panchayat 3 among top 3 most-watched Indian originals on Prime Video in first 2 weeks
'The new season has been streamed by viewers in over 167 countries,' said the company
SC advertising mandate to dampen festive season spending?
Citing the absence of clear guidelines, marketers are re-evaluating advertising budgets for the upcoming festive season, share stakeholders
Times Now leads counting week BARC ratings
The channel has said that as per BARC data its market share stood at 31% in English News category during the election season, 32% during the counting week and 48% on exit poll day
Seagram’s Royal Stag renews partnership with ICC for four years
The partnership extends Royal Stag’s status as Official Supporter kicking off with the ICC Men’s T20 World Cup in the West Indies and the USA
Flipkart unveils new campaign with Alia Bhatt and Allu Arjun
The campaign promotes Flipkart’s ‘Big End of Season Sale’
Aha unveils Indian Idol Season 3
Telugu Indian Idol Season 3 will premiere on June 7, every Friday at 7pm
Rajashree Ivaturi roped in as Partner, Ipsos Strategy3
Ivaturi moves from Quess Corp and has previously worked for over two decades with Feedback Consulting
Prime Video uses humble lauki to create buzz for Original series Panchayat Season 3
The marketing campaign is executed by Prime Video alongside its agency partners Kulfi Collective, So Cheers, Initiative and Trzy Innovationz
Tata AIA’s quirky campaign uses weddings to remind people about need for life insurance
The campaign hoardings have been placed smartly next to a jewelry shop brand or wedding suit brand
Ipsos UU announces role enhancements in India
Changes in roles of Sapna Parmar, Neha Dutt, Shelly Jain, Geetika Singh and Ashwini Sirsikar
MRSI’s Sandeep Saxena no more
Sandeep Saxena served as Market Research Society of India’s Director General for more than seven years
BARC is currently evaluating ISEC: Shashi Sinha
BARC Chairperson Shashi Sinha tells e4m that the council will soon consult broadcasters and advertisers on the new socio-economic classification system
Tata Capital integrates ‘Khoobsurat Chinta’ Campaign with WPL Season 2
The campaign starts off with a ‘tell-all’ series of videos featuring the Captains of WPL 2, where they discuss the moments that enabled them to focus on their Khoobsurat Chinta
Is retail media gaining pace in the digital advertising race?
As per industry reports & observers, retail media is the third-fastest-growing advertising channel; brands keen on this medium since ‘focused ads’ offer a scope to go beyond search and social media
Katrina Kaif’s Kay Beauty partners with UP Warriorz as Title Sponsor for WPL Season 2
Kay Beauty logo will feature on the front of the UP Warriorz team jersey
Google Q4 ad revenue up 11%
Google has posted about 13% gain in revenue from Search and 15% in YouTube ads
Google rolls out conversational AI in Search Ads
The tool will be first accessible to English-language advertisers in the US and UK. The global rollout is set to commence in the coming weeks
Ad spends of Brands of Bharat up by 106% in 2023 over 2019: e4m-TAM report
The exclusive report was unveiled by TAM Media Research CEO LV Krishnan at the e4m Pride of India Brands - Tamil Nadu on Wednesday
HT City Takes Season’s Celebrations Notches Up With Four Themed Special Editions
There will be special editions for Christmas, New Year, Weddings and Valentine’s Day comprising exclusive content packages
Ipsos India appoints Unni Hariharan as Executive Director, Tech & Ecommerce
Unni Hariharan moves from Nielsen and has about 2 decades of work experience across leading market research agencies
Maruti Suzuki's overall ad spends have been higher than before: Shashank Srivastava
Srivastava, Senior Exec Director, Maruti Suzuki, shares how the brand’s festive season growth numbers are at par with the industry, surpassing the 1-million mark in sales for the first time & more
Brand Safety: How big a worry for marketers?
Experts say it's a wild ride as brands struggle to keep their good names intact in the unpredictable world of social media algorithms
Google search ad controversy: Nothing too serious?
Responding to the allegations, Google told e4m that advertisers can exclude their ads from showing on specific SPN sites by speaking to their account representative
Google under scanner for ‘placing’ search ads on illegal, risky websites
As per reports, major advertisers are considering to reduce spends on Google's third-party ad network