sea
Re-releases of popular Bollywood movies have been attracting diverse and affluent cine-goers to the theatres by the droves, boosting footfalls and reach
NATIVE CONTENT Sep 11, 2024 12:21 PM
Industry experts are hopeful of a 20-25% spike in ad revenue in H2 as compared to H1
Chehneet Kaur Sep 4, 2024 9:12 AM
As part of the ‘Engineered for Emotion’ campaign, JBL has produced a series of short films that highlight the unique emotions their products can evoke
Industry leaders weigh in on AI adoption and its impact on advertising ROI, adding that AI capabilities with human guidance will shape the future of the sector
Shantanu David Sep 2, 2024 9:28 AM
The investigation is centred around allegations of fund misappropriation from Religare Finvest, a non-banking financial company under the Religare Group umbrella
e4m Staff Aug 23, 2024 5:37 PM
MRUC India is currently working on to finalise the survey methodology and cost-sharing formula for publishers
Kanchan Srivastava Aug 23, 2024 8:30 AM
In light of the anti-trust lawsuit against Alphabet, industry insiders say that the extensive integration of Google's tools in the digital ad workflow leaves little hope for a competitive environment
Shantanu David Aug 20, 2024 8:53 AM
While Sachin Tanwar was taken in by Tamil Thalaivas for Rs 2.15 crore, Haryana Steelers spent Rs 2.07 crore for Mohammadreza Shadloui Chiyaneh
e4m Staff Aug 17, 2024 8:55 AM
D2C players share that customers are stalling purchases for the festive season and moving from traditional marketplaces to online to quick commerce transactions
Sohini Ganguly Aug 14, 2024 8:31 AM
Marketers are embracing the potential of AI to optimise media buying, create personalized ad experiences, and measure campaign performance
Shantanu David Aug 13, 2024 9:05 AM
Deepika Jonnala has a decade of experience in the hospitality industry
While some industry watchers say Google has potential threats in the Search domain, others opine that the tech major still dominates as the default search engine & browsing habits take time to change
Shantanu David Aug 7, 2024 8:55 AM
Vivek Srivatsa, Chief Commercial Officer, Tata Passenger Electric Mobility, Tata.ev, on the EV market’s evolution, shifting marketing strategies, the brand’s take on performance marketing & more
Sohini Ganguly Aug 5, 2024 9:11 AM
With new launches, a decent monsoon and stable economic environment expected to drive consumer sentiment, automakers are expected to rev up marketing budgets, say industry watchers
Sohini Ganguly Aug 5, 2024 8:44 AM
Each DVC incorporates local aspects and situations relatable to different Indian audiences
SearchGPT will give quick and direct responses with up-to-date information from the web with links to relevant sources
e4m Desk Jul 26, 2024 12:37 PM
Ashwin Padmanabhan, Chief Operating Officer, South Asia, GroupM, shares his optimism for the Indian ad landscape, shifting dynamics between TV and digital and the role of emerging platforms
Tasmayee Laha Roy Jul 26, 2024 8:50 AM
Since affluent audiences are shifting towards OTT, entertainment channels are concerned that they might lose ratings in the new system, say industry sources
Kanchan Srivastava Jul 11, 2024 8:42 AM
Since zero-click search means that the overall universe of clicks reduces, consequently Cost Per Click and Customer Acquisition Cost will go up in the coming days, believe experts
Sohini Ganguly Jul 11, 2024 8:32 AM
With increasing pressure on cutting down on spends, marketing teams are re-evaluating strategies, looking to improve visibility without the overhead of in-person activities
Sohini Ganguly Jul 8, 2024 8:34 AM
Industry heads say that with users upset about the diminishing relevance of Google search results and AI working on every aspect of advertising, it might be time for new ad layouts
Shantanu David Jul 5, 2024 8:51 AM
'The new season has been streamed by viewers in over 167 countries,' said the company
e4m Staff Jun 20, 2024 2:04 PM
Citing the absence of clear guidelines, marketers are re-evaluating advertising budgets for the upcoming festive season, share stakeholders
Sohini Ganguly Jun 17, 2024 8:33 AM
The channel has said that as per BARC data its market share stood at 31% in English News category during the election season, 32% during the counting week and 48% on exit poll day
e4m Staff Jun 14, 2024 1:43 PM
The partnership extends Royal Stag’s status as Official Supporter kicking off with the ICC Men’s T20 World Cup in the West Indies and the USA
Telugu Indian Idol Season 3 will premiere on June 7, every Friday at 7pm
e4m Staff May 23, 2024 11:58 AM
Ivaturi moves from Quess Corp and has previously worked for over two decades with Feedback Consulting
The marketing campaign is executed by Prime Video alongside its agency partners Kulfi Collective, So Cheers, Initiative and Trzy Innovationz
The campaign hoardings have been placed smartly next to a jewelry shop brand or wedding suit brand
Changes in roles of Sapna Parmar, Neha Dutt, Shelly Jain, Geetika Singh and Ashwini Sirsikar
Sandeep Saxena served as Market Research Society of India’s Director General for more than seven years
e4m Staff Apr 3, 2024 11:36 AM
BARC Chairperson Shashi Sinha tells e4m that the council will soon consult broadcasters and advertisers on the new socio-economic classification system
Kanchan Srivastava Feb 27, 2024 8:19 AM
The campaign starts off with a ‘tell-all’ series of videos featuring the Captains of WPL 2, where they discuss the moments that enabled them to focus on their Khoobsurat Chinta
e4m Staff Feb 26, 2024 5:48 PM
As per industry reports & observers, retail media is the third-fastest-growing advertising channel; brands keen on this medium since ‘focused ads’ offer a scope to go beyond search and social media
Shantanu David Feb 23, 2024 8:50 AM
Kay Beauty logo will feature on the front of the UP Warriorz team jersey
e4m Staff Feb 22, 2024 5:38 PM
Google has posted about 13% gain in revenue from Search and 15% in YouTube ads
e4m Staff Jan 31, 2024 8:40 AM
The tool will be first accessible to English-language advertisers in the US and UK. The global rollout is set to commence in the coming weeks
Kanchan Srivastava Jan 24, 2024 1:52 PM
The exclusive report was unveiled by TAM Media Research CEO LV Krishnan at the e4m Pride of India Brands - Tamil Nadu on Wednesday
e4m Staff Jan 24, 2024 11:51 AM
There will be special editions for Christmas, New Year, Weddings and Valentine’s Day comprising exclusive content packages
NATIVE CONTENT Dec 19, 2023 4:02 PM
Unni Hariharan moves from Nielsen and has about 2 decades of work experience across leading market research agencies
e4m Staff Dec 15, 2023 5:35 PM
Srivastava, Senior Exec Director, Maruti Suzuki, shares how the brand’s festive season growth numbers are at par with the industry, surpassing the 1-million mark in sales for the first time & more
Naziya Alvi Rahman Dec 8, 2023 1:52 PM
Experts say it's a wild ride as brands struggle to keep their good names intact in the unpredictable world of social media algorithms
Sohini Ganguly Dec 8, 2023 9:01 AM
Responding to the allegations, Google told e4m that advertisers can exclude their ads from showing on specific SPN sites by speaking to their account representative
Shantanu David Dec 4, 2023 8:39 AM
As per reports, major advertisers are considering to reduce spends on Google's third-party ad network
e4m Staff Nov 30, 2023 11:50 AM
The Bahrain camping season began on 10th November and extends until 29th February, 2024
e4m Staff Nov 28, 2023 11:11 AM
Industry estimates suggest as many as 1.138 million passenger vehicles - cars, sedans and utility vehicles - were sold between August 17 and November 14
e4m Staff Nov 24, 2023 9:19 AM
While some industry experts suggest brands have invested 2x more this year compared to last year, others talk about a slowdown
Tanzila Shaikh Nov 16, 2023 9:12 AM
The centre will conduct large-scale studies as well as smaller targeted studies to shed light on the nuances of the Indian market
e4m Staff Nov 15, 2023 4:11 PM
The campaign raises awareness on cancer-causing ingredients in common products
e4m Staff Nov 11, 2023 9:05 AM
